Daniel Dunn’s Post

Data transparency issues continue to stifle a fair assessment of marketing performance, as reported by numerous sources including JICMAIL. There is no uniform model that can be applied when it comes to understanding your marketing performance of new channels. However there are two tried and tested approaches that should always be considered. 1. Measure one new channel at a time. Do not try and overcomplicate measurement in the early stages by trying to identify cross channel impact of sales and the interplay of marketing. The first key question is to understand if all channels you choose to invest in actually make a return for you as a standalone proposition. 2. If you are investing into a channel for the first time then make sure you diversify your approach. Do not place all of your eggs in the 'reactivation' or 'heavily incentivised baskets' for example. Ensure the strategy is flexible enough to provide learning on the power of incentive and/or whether your channel spend is better recovering customers lost at the end of the funnel, reactivating or finding new ones entirely. Two measures that help through providing you with more data to analyse and data is key. If we know there is value from each area we invest in we can then look to refine and optimise further #paperplanes #analytics #measurement

Harness the power of 1st Party Data Management with AIM Internet. 📊 We guide you through the labyrinth of data, ensuring every piece is utilized effectively to drive your digital marketing. Discover a world where your data becomes your strongest ally! https://bit.ly/3PJiyDo #DataManagement #DigitalMarketing #DataDriven #B2BMarketing #AIMInternet

Harness the power of 1st Party Data Management with AIM Internet. 📊 We guide you through the labyrinth of data, ensuring every piece is utilized effectively to drive your digital marketing. Discover a world where your data becomes your strongest ally! https://bit.ly/3PJiyDo #DataManagement #DigitalMarketing #DataDriven #B2BMarketing #AIMInternet

Harness the power of 1st Party Data Management with AIM Internet. 📊 We guide you through the labyrinth of data, ensuring every piece is utilized effectively to drive your digital marketing. Discover a world where your data becomes your strongest ally! https://bit.ly/3PJiyDo #DataManagement #DigitalMarketing #DataDriven #B2BMarketing #AIMInternet

Harness the power of 1st Party Data Management with AIM Internet. 📊 We guide you through the labyrinth of data, ensuring every piece is utilized effectively to drive your digital marketing. Discover a world where your data becomes your strongest ally! https://bit.ly/3PJiyDo #DataManagement #DigitalMarketing #DataDriven #B2BMarketing #AIMInternet

Marketers are caught in the grips of a profound measurement dilemma: > Being asked to do more with less > Using direct /performance /activation marketing > In an environment in which generating short-term responses is harder and harder to do The DMA (Data & Marketing Association) UK, in collaboration with JICMAIL, has published a new report that delves deep into the most impactful measurement techniques that have proven to provide an uplift in brand and response effects of up to 42%. The Value of Measurement Report report reveals key insight into how marketers are measuring and evaluating their campaigns, along with practical advice on which best practice measurement techniques to use and when. #DirectMarketing #DirectResponse #DirectMail

Lots of marketers held up #mta as the gold standard of measurement for years. Cookies or no cookies, MTA has always been susceptible to manipulation. CEO Jay Stampfl's latest blog post in our #analyticsconfidential series explains why you need to cast a critical eye on MTA-based insights...particularly if they reflect especially well on the party pushing them. #advancedanalytics #marketinganalytics

A simple marketing metric that gets underutilized is "score generated." Your RevOps organization built out a lead or account scoring model with cross-functional buy-in. And marketing touch points are contributing to that score. By simply pivoting that scoring data to show impact by marketing campaign or marketing campaign metadata, you create a powerful tool for tactical decision-making. And this approach directly connects marketing activities to what sales always wants more of - qualified prospects. It's a super simple metric. But it's better to evaluate multiple simple metrics together than to chase the mythical analytics silver bullet.

It was great to be part of this report, and the dashboard is a really exciting tool for media planners who want to plan their next campaign! From new benchmarking features to improved functionality, the value gained from using this is brilliant! DMA (Data & Marketing Association) UK Ian Gibbs JICMAIL #directmail #doordrops #directmarketing #advertisingandmarketing #measurement #effectiveness

Really important to have a capability to report mail campaign effectiveness for the mail channel and a great feeling to be feeding into the response rate tracker for 24. Response rate increase ✔️ Lower CPA ✔️ Increased order value ✔️ Data-driven Direct Mail on the rise #jicmail #response #paperplanes #directmail