Dave Rosner’s Post

Google Loses Antitrust Case: What’s Next? (This could reshape the future of search engines) In a landmark ruling, Google has been found guilty of maintaining an illegal monopoly over the search engine market. The court highlighted how Google’s exclusive deals with tech giants (like Apple) stifled competition and cemented its dominance. So, what happens next? We could see: 1️⃣ Parts of Google’s business broken up. 2️⃣ An end to its default search engine agreements. The result? A more competitive search landscape with new opportunities for rivals like Bing and DuckDuckGo. Curious about the details? Read the full breakdown here 👇 P.S. What do you think will happen to Google? Will this change the way you search online? Let me know in the comments! #TechNews #Google #Antitrust #Innovation

There are so many scenarios in which Google (and Apple) lose billions with this. For the first time since the very early days of AskGeeves and AOL Search, Google’s hold on the search market is under moderate threat. A huge opportunity for Microsoft & the upcoming GPT search engines to put themselves out there as genuine alternatives, but they’ll need to be proactive rather than relying on a natural shift in usage habits. Google is a verb as much as it is a noun these days, so regardless of where it’s placed by default, chipping away at its users will be a huge ask.

Google's future hangs in the balance. ⚖️ A potential breakup could reshape the tech world as we know it.  This antitrust battle will have far-reaching implications for businesses and consumers alike.  Check out: https://lnkd.in/dT4R2php #Google #AntiTrust #TechIndustry #MarTechPulse

The U.S. Justice Department’s decision could fundamentally reshape how Google does business and could change millions of Americans use the internet and search for information. Inherent to carve-out transactions is a greater degree of complexity and uncertainty. Buyers need a defined strategy and well-developed approach to capitalize on and maximize the opportunities carve-outs present. This means that carve-out due diligence should become a key part of the process. Precisely because the opportunities are so great in separations—when every support cost is on the table and a highly technical, bottom-up analysis is so essential—it’s possible to overlook the nuanced aspect that can make or break a separation. Solving operational issues is at Quaestor Consulting Group (QCG)’s core and we do it with a bias to action and execution. Our consultants offer over 100 years of combined expertise and seasoned leadership with deep #carveout, #restructuring, and #transformation experience to uniquely position our clients to achieve growth. We support clients as they navigate the complexities of selling off companies or divisions within their organization and favor results over process by generating financial and operational alignment, resolving conflicts, removing barriers, and measuring dollars of value to define success so they can maximize value creation post separation. Ready to turn your sell off into an opportunity to maximize revenue, operating margins, and cash flow? Send me a direct message to discuss how our experienced financial and operational leaders can help you steer your business toward unparalleled success.

Google Search, Android, Chrome, and advertising all work together seamlessly, creating a business empire that's been almost impossible for competitors to breach for decades. But what happens for the company, its competitors and many people who get information online if that ecosystem is broken apart? The U.S. Justice Department is considering breaking up Google following the landmark antitrust ruling against Google and includes divestment of the search giant’s Android OS and browser Chrome among possible measures. Such a move would be the largest antitrust action undertaken by the U.S. government in two decades and could reshape the tech landscape as we know it. Several “less severe” penalties are also under consideration, including compelling Google to share data with rival search companies, and imposing restrictions on its AI products to prevent it from gaining an unfair advantage. Officials are also considering a forced sale of AdWords, the platform the company uses to sell text advertising. About two-thirds of Google’s total revenue comes from search ads, amounting to more than $100 billion in 2020. The government successfully argued that Google performs roughly 90% of the world's searches, and that its multibillion-dollar payments to Apple and Mozilla — which make Google the default on their devices and browsers — help it suppress competition. Its previous attempt at a breaking up Microsoft failed on appeal. If it succeeds with Google, we can expect smaller players to get a chance to eat into Google's market share of search and advertising, especially if the DOJ mandates data-sharing. If Google's ad revenue takes a severe hit, it might be the beginning of a long-term shakeup. #Restructuring #Google #alphabet #AI #TechIndustry #BusinessStrategy #SearchEngine #Innovation #Antitrust Disclosure: This article is for informational purposes only and should not be construed as legal, regulatory, tax, accounting, or investment advice. It expresses the views of the author as of the date indicated and such views are subject to change without notice. Quaestor Consulting Group ("QCG") has no duty or obligation to update the information contained herein. Certain information contained herein is based on or derived from information provided by independent third-party sources. QCG believes that the sources from which such information has been obtained are reliable; however, it has not independently verified the accuracy or completeness of such information or the assumptions on which such information is based. QCG makes no representation, and it should not be assumed that past investment performance is an indication of future results. Moreover, wherever there is the potential for profit there is also the possibility of loss.

🔍 Google's monopoly unmasked! 👨⚖️ The DOJ's case against the search giant is a page-turner, and we've got the CliffsNotes version for you. In just 11 slides, discover: • How Google achieved its 89.2% market share • The $20 billion deal that kept competitors at bay • Why your "Incognito" mode isn't so incognito after all Whether you're a digital marketer or just curious about tech giants' power plays, this breakdown is a must-read. It's like a thriller, but with more algorithms and less murder. Ready to dive into the biggest antitrust case of the century? Click to unravel the mystery! #GoogleMonopoly #MarTech #DigitalMarketing https://lnkd.in/ea-xDUmg

💡 OPINION 💡 There are 101 reasons why breaking up Google would be the most significant development in modern media since…well, Google. The one that springs to mind immediately is the opening up of the search market. Microsoft have tried (and tried, and tried…) to compete to no avail, TikTok has positioned itself as a search alternative, and years of leaks and patents suggest that Apple aren’t entirely off the pace either. Splitting Search out from the Alphabet umbrella would likely make the market more competitive and—speaking of Apple and their $20 billion deal with Google—could well push their hand in finally taking a step into the search market. They’ve got the tech, the story (their commitment to privacy), and most importantly, the user base to make it work. An unstable market leader could be the catalyst that ignites the revolution of search—both paid and organic. And what better time to start a search engine than at the very beginning of an AI Search revolution?* *1998, probably, but it’s definitely the second best! #google #marketing #ppc #googlesearch

Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish Google's search market dominance would create opportunities for competitors like Microsoft's Bing and benefit artificial intelligence companies including OpenAI. The case will proceed to a... #adweek #brand #advertising

Does the U.S. court's ruling that Google holds a monopoly in search signal significant changes in the search engine landscape? - With alternative search engines potentially emerging—especially following the end of Apple’s contract with Google—new players could enter the market. - Apple might develop its own search engine, and AI-powered search engines could proliferate. 🌐🤖 - For marketers, this means the advertising landscape will diversify. As people start using different search engines, it will be crucial to diversify marketing efforts across multiple platforms. 📊 - Relying solely on Google’s guidelines and algorithm changes will become a thing of the past. We may be entering a new era of experimentation with various search methods and advertising strategies. 🚀

Google Reveals Microsoft's Attempt to Sell Bing to Apple, Raising Questions on Fair Competition in Search Engines #antitrustlawsuit #Apple #bigtechfirms #Bing #businesspractices #competition #consequences #digitalmarkets #dominance #faircompetition #Google #investigation #Microsoft #regulatoryapproval #searchenginemarket #searchengines #technologyplayers