David Ferro’s Post

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Associate Director Media Buyer @ Barkley | Online & Offline Media

Bob Iger accidentally let info on Disney+ subscriber numbers slip this week so let's talk about them. About 1/3 of D+ subscribers are on the ad supported tier of the platform. This proves out that ad supported viewership is quickly making up ground amid a space that is still dominated by ad free viewership. The pressure of continuous price increases across the streaming sector seems to be driving views back into the ad supported space at a rapid pace. It will be interesting to see if the trend continues. https://lnkd.in/dKbNy4es

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