DESIGUAL ’s new campaign starring supermodel Amelia Gray is a clever satire of celebrity culture and our obsession with image. On a pristine set, Amelia plays the ultimate fashion icon—posing, taking selfies, sipping matcha, and giving us a behind-the-scenes glimpse of the industry’s glamour. The collection itself is pure ’90s nostalgia: bold silhouettes, sheer fabrics, and abstract prints. Standout pieces include a strappy mini dress declaring “I love who I am,” denim-on-denim combos, and a flowing black lace ensemble straight from the June 2024 runway. And, of course, Desi the Cat makes an appearance—because no fashion film is complete without an unexpected star. Discover Desigual’s bold new collection with Amelia Gray—where ’90s nostalgia meets modern attitude! #Desigual #AmeliaGray
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So unusual! Congrats! 👍
Nice
Amo! ❤️
Me encanta
“is a CLEVER satire”. No us fan falta padrins 🤣
The market desperately needed a fresh angle and you guys are providing that at a product AND communication level. Love it!! Are we gonna see more of Desi the cat? 😍
Photography & Video Specialist / Professor & Creative Director / FPV Drone Pilot
5dYe ye nice !