Ever held onto a bad investment longer than you should have? You're not alone. As a finance leader, the concept of Escalation of Commitment, also known as the Sunk Cost Fallacy, is something we encounter more often than we'd like to admit. In any industry, where projects and investments often demand significant capital, understanding this fallacy is crucial. Here's why it's especially important for us finance folks: Recognizing the Trap → We've all been there; the project's not going well, but we've already invested so much. → The temptation to continue pouring resources, money, and time into it is strong. → Why? Because admitting a mistake feels worse than continuing a failing path. Financial Implications → Every additional dollar spent is a dollar that could have been allocated elsewhere. → It's not just about the past investments, but the future opportunities lost. Emotional Attachment → It's easy to get emotionally invested in a project, especially one that started with high hopes. → But emotions can cloud judgment. → We need to step back and assess objectively. DecisionMaking Skills → Good finance leaders need to make decisions based on data, not past investments or emotions. → We must be ready to pivot, even when it hurts our pride. Leadership Example → Our teams look to us for guidance. → By acknowledging and adjusting course, we set an example of rational decisionmaking. → We're showing that it's okay to change direction when things don't pan out as planned. So what can we do to combat this? → Conduct regular project reviews with a fresh perspective. → Seek outside opinions to avoid internal biases. → Focus on the future potential of the investment, not the past costs. Remember, sometimes the best decision is to cut losses and redirect efforts elsewhere. In the end, it's not about the money already spent; it's about the money yet to be made. Finance leaders, how have you tackled the Sunk Cost Fallacy in your roles?
Dharshana Ilamperuma’s Post
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When investing, my biggest worry should be myself and my bad decision-making - that's it! Instead of worrying about interest rates, who is president, inflation, or wars - I focus on three things that I have total control over: 1) Managing my cash flow plan so I never worry about market volatility, which is necessary to grow my portfolio in the long term. This includes reserves in high-yield-savings-accounts earning at least 5%, maintaining excellent credit scores, multiple flexible lines of credit, and staying on budget consistently. 2) Investing in high-quality companies with high growth, high gross margins, and committed leadership with substantial equity in the game that is innovating in a market with a large overall total addressable market (TAM). These well-managed companies will thrive during economic storms and come out stronger than ever. 3) Staying level-headed and grounded in data and history so my emotions never cause me to make reckless moves. My brain is hardwired to be a terrible investor; I need to understand that I have systems, tools, and principles to combat this actively. Having my cash flow on point (#1) helps relieve much pressure in this area, but seeing portfolio drops is never mentally easy. I've even gone as far as listening to simulated market bloodbath scenarios and visualizing the exact moves I take and don't take - this ultimately helped me make all the right moves when actually going through the major turbulence during Covid.
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When investing, my biggest worry should be myself and my bad decision-making - that's it! Instead of worrying about interest rates, who is president, inflation, or wars - I focus on three things that I have total control over: 1) Managing my cash flow plan so I never worry about market volatility, which is necessary to grow my portfolio in the long term. This includes reserves in high-yield-savings-accounts earning at least 5%, maintaining excellent credit scores, multiple flexible lines of credit, and staying on budget consistently. 2) Investing in high-quality companies with high growth, high gross margins, and committed leadership with substantial equity in the game that is innovating in a market with a large overall total addressable market (TAM). These well-managed companies will thrive during economic storms and come out stronger than ever. 3) Staying level-headed and grounded in data and history so my emotions never cause me to make reckless moves. My brain is hardwired to be a terrible investor; I need to understand that I have systems, tools, and principles to combat this actively. Having my cash flow on point (#1) helps relieve much pressure in this area, but seeing portfolio drops is never mentally easy. I've even gone as far as listening to simulated market bloodbath scenarios and visualizing the exact moves I take and don't take - this ultimately helped me make all the right moves when actually going through the major turbulence during Covid.
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When investing, my biggest worry should be myself and my bad decision-making - that's it! Instead of worrying about interest rates, who is president, inflation, or wars - I focus on three things that I have total control over: 1) Managing my cash flow plan so I never worry about market volatility, which is necessary to grow my portfolio in the long term. This includes reserves in high-yield-savings-accounts earning at least 5%, maintaining excellent credit scores, multiple flexible lines of credit, and staying on budget consistently. 2) Investing in high-quality companies with high growth, high gross margins, and committed leadership with substantial equity in the game that is innovating in a market with a large overall total addressable market (TAM). These well-managed companies will thrive during economic storms and come out stronger than ever. 3) Staying level-headed and grounded in data and history so my emotions never cause me to make reckless moves. My brain is hardwired to be a terrible investor; I need to understand that I have systems, tools, and principles to combat this actively. Having my cash flow on point (#1) helps relieve much pressure in this area, but seeing portfolio drops is never mentally easy. I've even gone as far as listening to simulated market bloodbath scenarios and visualizing the exact moves I take and don't take - this ultimately helped me make all the right moves when actually going through the major turbulence during Covid.
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As we close another year, it’s a good time to reflect on the lessons we’ve learned from managing wealth in an ever-evolving market. The longer we navigate this world, the clearer certain truths about investing and human behavior become. Here are some of the insights we’ve gained. 1. Risk is Personal: Your experiences shape how you perceive risk. While risk-taking should align with your goals and circumstances, life experiences dictate your comfort level. Planning with those experiences in mind is essential. 2. Intelligence ≠ Success: Emotional control outweighs intellect in investing. As Warren Buffett said, "What you need is the temperament to control the urges that get other people into trouble in investing." Emotional intelligence is the key to long-term success. 3. Everyone’s Question is the Same: At the heart of every conversation is a version of, "Am I going to be OK?" Financial planning exists to help answer that question with confidence.
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If it feels exciting all the time, you are probably not making money. Investing is not a game. It is not about thrill, quick wins, or chasing trends. It’s about patience. It’s about discipline. It’s about sticking to the plan, even when it’s not fun. The best investors know this: • They focus on long-term growth. • They trust the process, not their emotions. Wealth is not built overnight, it is built through consistency. So, don’t look for entertainment in your investments. Look for results. Boring today. Rewarding tomorrow. #finance
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4moGreat post! 🌟 It's like being in a bad relationship - hard to leave because of all the time and energy invested. One trick I've learned? Treat every project review like it's your first day seeing it; fresh eyes bring clarity. Ever tried inviting someone from outside the finance team for their take? You'd be surprised at how refreshing that can be!