India's DOOH ad market grows fast: Nabendu

FYI: India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

ICYMI: India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

ICYMI: India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

India’s DOOH ad market is growing fast but it still represents only 10% of OOH advertising: OAC 2024 panel (Media4Growth): Nabendu highlighted the fact that India had seen a significant increase in digital screens, from 70,000 to 200,000 within a year. Despite this growth, DOOH still represents only about 10% of the country's out-of-home (OOH) advertising market, a stark contrast to the 40% in the United States and up to 90% in China. The panelists […] #DOOH #digitalbillboards #digitalsignage

The Australian Out of Home (OOH) industry, as reported by the Outdoor Media Association (OMA), saw a 7.96% increase in net media revenue during the first half of 2024, reaching AUD 593 million. This growth is primarily driven by the rise of Digital Out of Home (#DOOH) advertising, which now accounts for 74% of total revenue. With a projected annual compound growth rate of 9% over the next four years, the OOH sector is well-positioned for continued expansion. Read More: https://lnkd.in/du5DkvXw #outofhomeadvertising #dooh #AdvertisingIndustry #outofhome

The advertising landscape is witnessing a fascinating evolution: Fake Out-of-Home (FOOH) advertising is reimagining how brands capture attention in public spaces. While traditional OOH commands premium rates (US$19K-128K) and DOOH drives innovation, FOOH emerges as a game-changing approach leveraging CGI and AR to create viral moments. Consider this: The Chupa Chups campaign by WE-AR at Seoul's Seokchon Lake achieved 10M views with a virtual Ferris wheel—demonstrating how FOOH can deliver extraordinary impact at a fraction of traditional costs. As the APAC DOOH market accelerates toward US$34.45B by 2029, FOOH introduces a compelling blend of creative freedom and digital engagement. Curious to explore how this evolution is reshaping brand experiences? Dive into our latest analysis on the transformation of OOH advertising. https://lnkd.in/gnq4aCKD #DigitalMarketing #OOHAdvertising #MarTech #Innovation #BrandStrategy

According to PWC's report for Outsmart OOH the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1 increased from 61% to 65% year-on-year.   Excellent news for our fast growing industry! Wildstone takes pride in leading the transformation of OOH advertising by digitising outdoor media assets throughout the UK, Europe and beyond.   Click the link in the comments to read the full report. #DOOH #OutdoorMediaInfrastructure #oohadvertising #oohmedia

Missed the latest in OOH Advertising? Never again! Get news, updates, and strategies straight to your inbox. Hit subscribe on Media4Growth today Subscribe: https://lnkd.in/dnPFykNk #OOHAdvertising #OutOfHomeMedia #DOOH #OOHTrends #AdvertisingNews #MediaInsights #MediaUpdates

Experts anticipate a 10-12% growth in OOH ad spending and a focus on anamorphic and 3D billboards in 2025 https://lnkd.in/dHximqUP #digitalOOH #DOOHadvertising #DOOH #outdoor #3Danamorphicoutdoorcampaign #OOH Haresh Nayak Connect Network Inc. Wit And Chai Group Mohit Ghate