Don Bourassa’s Post

View profile for Don Bourassa

Full-stack marketing consultant/advisor | Ex-Yelp | Marketing Leader, Remote Team Builder, Startup Veteran | Industries: Tech B2C, SaaS B2B, Aerospace B2G

Listening to experts has become vastly underrated in today's society, and it's causing a race to the bottom. The massive push toward AI solutions has given people the impression that most, if not all, tasks can be automated. Why hire a designer when you have Midjourney and Canva? Why work with a copywriter when you have ChatGPT? Why hire anyone in sales when you could just use an AI SDR? Because regardless of how powerful your AI tools are, they're still garbage-in, garbage-out machines. And if people who use them don't have relevant subject matter expertise or experience, they won't do it right. Someone with no eye for design or composition will still likely produce shit assets even with the most comprehensive AI design tools. But a design expert's work can be supercharged by AI. ChatGPT can help a good copywriter produce even better content faster, but won't save someone that speak bad grammar badly. What even is an AI SDR? I'm not anti-AI. I love it. As long as it's used well, with expert human oversight. Otherwise, it just fills our world with more useless garbage at the expense of future human expertise. (📸 by a human sourced from Pexels)

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Simon Yost

Fixing the Front Door of Senior Care | Building Pathfinder, the Voice That Answers When Families Call

1w

Spot on! It's like thinking you can be a master chef just because you own fancy kitchen gadgets. Human skill + AI = unbeatable combo!

Bryan Smith

CEO & Co-founder @ Crafted Labs - Putting an end to "got a second?"

1w

I agree, someone using AI to code who has experience will create something far more product reading than someone without the experience. But I do think the experimentation that those who don't have the experience yet is really interesting.

Daren Lauda

CEO at Outset | Revenue Architect | Helping SaaS leaders build and execute go-to-market plans that lead to profitable, efficient growth -- using AI

1w

Great perspective. Not only do I see all of the above, but I also recognize that the value of education is being challenged. "Does a college degree even matter?" The whole concept is scary to me. The value of experience and knowledge seems to be waning in the eyes of many. I did not have a degree when I got out of the Army. I hustled my way into a software company and started my career nonetheless. But I also studied and learned. I worked through my degrees at night. I still take continuing education coursework to this day. I always felt that experience and education mattered. I would hate to see that fade away in favor of AI shortcuts. Gargage in, garbage out.

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