Nick T. 🚀’s Post

It’s not just about setting up an ad and hoping for the best. It’s about strategically planning each element. 1. Know Your Audience ↳ Identify who they are, what they need, and how your product solves their problems. 2. Craft a Strong Hook ↳ Grab their attention within seconds—your headline and visuals need to stop them from scrolling. 3. Set the Scene ↳ Context is everything. Show them a scenario they can relate to. 4. Build Empathy ↳ Real stories, real people. Make your ad resonate by showcasing relatable characters or testimonials. 5. Highlight the Problem ↳ Clearly outline the challenge your audience faces—this builds tension and interest. 6. Provide the Solution ↳ Position your product as the hero that solves their problem, and clarify the benefits. 7. Use a Clear Call-to-Action (CTA) ↳ Be direct. Tell them what to do next, whether it's signing up, buying, or learning more. 8. Reinforce Your Message ↳ End on a strong note by reinforcing your brand’s value and message. Tip: Keep your ad focused on one core message and always include a clear CTA.

You’ve got 5 seconds. Guess the brand.  1… 2… 3… 4… 5. Now, retrace your steps. There’s a: Baby  Red ‘&’  Red ‘&’ between a cow and a gate Why does this ad work? Well, for one, it requires a little bit of thought to solve. And it trusts you’re capable of solving it. It also uses a “hardwired” emotional symbol: the happy baby.  Because if you want your brand to come to mind before your competitors, you need your message to stick.  And for your message stick, it’s usually a good idea to evoke emotion in one form or another. Emotional triggers like this are like a conceptual shorthand. They reap similar rewards in less time. And that’s never a bad thing in advertising. For the full analysis of this ad, click the link below. #adsfromthepast

3 Seconds of outdoor ads and 3 Important elements Digital Marketing are very important to grab attention of audiences

In scrolling the internet yesterday, I saw a really great ad. The design was bold and simple. The copy was so memorable that I could likely quote it perfectly for you. Whose ad was it? I don't remember. And there's the issue. As marketers, we have to find ways to make things interesting and exciting for our audiences. We have to consistently ad value, while we also create environments that allow our internal teams to have some fun and flex their creative muscles. But as soon as we lose track of the connection to our brand, we lose something. Will I interact with that brand now? Probably not, because I don't know who they are. Maybe I'll see the ad again, but leaving potential leads to the whims of the algorithm feels like a pretty big risk. And this is where building those marketing fundamentals comes in. A strong brand identity makes it easier to flex your brand while still making room for the creative and engaging campaigns that offer your audience something worth paying attention to. It doesn't have to be either/or. How are you finding the balance? #BrandIdentity #MarketingCampaigns #ContentStrategy #OnceUponAMarketer

"Can we run an ad for this demure trend?" Wanna burn cash while we're at it too? That's what chasing trends can do to your business. Especially when you do it with your ads. Here's why: 1. Blending in - When everyone follows a trend, no one stands out. 2. It's expensive - Constantly making ads based on trends drains cash. 3. Trends vanish fast - By the time you make your ad, the trend is dead. 4. Messages get lost - Focus is on the trend, people forget to buy from you. 5. It might not fit your brand - If a trend isn't relevant to you, don't use it. Following the crowd only gets you lost. This is why it's important to: - Highlight your unique value - Be creative in your way - Tell your own stories It's better to stand out than fit in. P.S. I hate this "demur" trend, please make it stop.

If I had to make an ad scale or break my leg... I’d focus on these 4 elements: Desire Claim Embellishment Uniqueness Let me give you very simple example. If you have a CPG brand that sells Ashwagandha gummies. The desire “non experienced” people will use is “to be less stressed.” While true…it’s not near emotional enough. Instead, double-click into it by persona. So let’s say the Persona is a Stay at Home. (21million TAM) If you really tried to dive into their emotional state this is a more apt mass desire: "lashing out less at my kids” So the real…secret desire is far more emotional. The Ashwganda is just a mechanism that gives them the mass desire. Now we dive into claims. List out the claims your product can “claim” with that persona. Don’t get into the ingredients yet. i.e. - lashing out less at my kids - have less dark thoughts about staying home - make better decisions, etc. Those can become hooks, visual concepts to support, or beginnings of a story board. Then you have embellishment. The art of taking a claim and making it more vivid in different ways like: Exaggeration: This gummy saved my home life. I was about to ring my kids necks. Comparison: Every day I feel like a volcano ready to explode at my kids Contrast: Remove your stress without locking your kids in their rooms. Each one is a powerful tool to say the same thing but in different ways. Then lastly is how to make the ad in a unique way. So much success in advertising can be had if you just show the visual in a different way. Instead of shooting the ad in the home showing a stressed mom: - do it in a grocery store - in a mall - do street interviews of moms and how stress makes them feel and give them a gummy to get their reaction. I’ve personally had so much success changing up these 4 core elements I have listed above.

5 Reasons Your Ads Aren't Converting (Part 1 of 4) 1-Your ad's pacing doesn't align with your target audience. For instance, rapid-fire text transitions might confuse older viewers. 2- Inconsistent color scheme: The visual palette in your ad clashes with your brand identity. 3- Your content is either too brief or too long. Trim unnecessary filler -find the sweet spot. 4-Cluttered visuals: Overly busy imagery confuse viewers about your offer's core message. 5-Irrelevant benefits: the pain points highlighted in your ad aren't what they really feel. Double-check your ads before launching. A few minutes of review could save you THOUSANDS in ad spend. Share with your network and Follow for part 2

Imagine this: One of our clients had an ad campaign that was doing okay but nothing spectacular. We decided to dive deeper with A/B testing, comparing the original ad against a tweaked version with enhanced visuals and a clearer call-to-action. The Outcome? The refined ad didn't just perform better—it doubled the engagement rates and increased click-throughs significantly. Here’s what we changed: Visual Appeal: Switched to high-contrast colors to catch the eye. Copy Precision: Sharpened the message to emphasize benefits over features. CTA Clarity: Made the call-to-action impossible to miss. This approach isn't just about finding what works; it's about discovering what works best. Your next breakthrough could be just one test away. Don’t miss out on maximizing your ad's potential! April 22, 2024

Here’s How We Created a Mattress Ad That Tells a Story 👇 When we were asked to create a mattress ad, we didn’t just focus on the product — we focused on the problem it solves for buyers: comfort and quality sleep. With that clear direction, we built a plan to craft a visual story that would resonate with the audience. Through collaboration and creative thinking, we converted a simple ad into a compelling message that built trust and connected with viewers. Sure, you can find any agency to create an ad. But we’re about more than just making ads. We help you tell your product story to real people in ways that connect. Take a peek at the ad and enjoy some behind-the-scenes process of how we brought it all together. Have an idea for your next campaign? Let’s make it happen! We’d love to help. Reach out to us here or through http://madeby.tv/contact

✨ FEAST YOUR EYES ON CREATIVITY! 🍴 🌟 Presenting my latest Food Social Media Post 🖌️🎨, designed with passion and precision to captivate and engage your audience! ✅ Innovative Designs ✅ Attention-Grabbing Layouts ✅ Mouthwatering Visuals 🎯 Let's take your brand's online presence to the next level with designs that speak for themselves! 🚀💡 💬 Your feedback matters! Share your thoughts in the comments! 📩 Need creative designs? DM me today! #FoodDesigns 🍕 #CreativeCarousel ✨ #GraphicDesignJourney 🖍️ #LinkedInCreativity 🚀