Enrique Burgos’ Post

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Senior Marketing Consultant & Advisor | Digital | CRM | Startup Mentor | #ExCocaCola

I couldn’t agree more with this thought-provoking article from AdExchanger: AI isn’t here to replace human creativity; instead, it’s a powerful ally that enhances our work. In the creative process, human intuition and emotional intelligence remain irreplaceable, while AI shines in automating time-consuming tasks like research and data organization. For marketers like me, this synergy is a game-changer. AI accelerates ideation, helps me uncover actionable insights, and gives me more time to focus on crafting meaningful, impactful strategies. As we embrace these tools, the challenge lies in striking the right balance—leveraging AI's efficiency while preserving the uniquely human touch that makes our work resonate. How are you integrating AI into your creative process? 💡 https://lnkd.in/dkfQiv6e

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