For a young software company, what does a dream end-market look like? A few great signals off the top of my head: ▶️ Low NPS of incumbent solutions ▶️ Lots of manual / lightly-digitized processes ▶️ Many buyers (i.e. top 3 don't control the market) ▶️ High ability to pay (decent margins and trendlines) What else should be on the short list???
these all track : )
Markets that don’t require a map to cross the river?
A good ICP where business ROI is clear and easy to achieve within six months. Meaning the pain is felt now and it is visible to CXO level.
Fractional CRO & GTM Advisor for Early-Stage B2B SaaS | Angel Investor | Latino | Veteran
3moBig difference in a clearly measurable business metric (e.g. sales efficiency, support costs as % of revenue) between early adopters of the tech and those still using manual / incumbent vendors