FIP’s Post

#marketingattribution is messy. Every week, I talk to marketing leaders who tell me the same thing: we’re generating leads, but they aren’t converting; sales is saying the leads aren’t qualified; we’re struggling to prove the impact of marketing on revenue. If this sounds familiar, it’s because most marketing teams are measuring the wrong things. Creating and capturing demand makes it even more complex. Traditional performance metrics like ROAS and ROI provide only a partial view, focusing on financial returns but ignoring conversion speed and marketing efficiency across the funnel. That’s why we built the Demand Capture Index (DCI), a simple but powerful way to measure how efficiently your marketing is converting demand into revenue. In addition, we put together a detailed guide explaining how to improve your DCI score and optimize your demand capture strategy. I just published an article breaking it all down👇🏻 I also recorded a quick Loom video walking through exactly how to use the DCI calculator to score your demand capture performance. 🎥 Watch the walkthrough video: https://lnkd.in/ev2u4mkc 📊 Try the DCI online calculator: https://lnkd.in/eDNTvJGH 📖 Download the DCI guide: https://lnkd.in/eRXJRN8B Thoughts? 🤔