Layoffs don’t just impact individuals—they shake entire teams. Leaders are left rebuilding trust. Employees who remain are navigating uncertainty. And often, the conversation focuses on numbers instead of the real human impact. In our latest #HRConnect interview, Stormie Haller from Tracker shares insights on how marketing leaders can support their peers through layoffs, why transparency is critical, and how businesses can foster trust even in difficult times. We also explore a shift happening in marketing and sales—peer-led communities are becoming more powerful than traditional outreach. Decision-makers are engaging in smaller, industry-focused groups where real conversations happen, and this shift is reshaping how businesses connect. Read the full article here: https://lnkd.in/exnjH55W At FIP, we believe meaningful conversations drive real connections. If you're interested in sharing your insights in an upcoming HR Connect interview, reach out to Dilara Cossette. How can companies better support employees impacted by layoffs? #Layoffs #MarketingLeadership #SalesAndMarketing #CommunityBuilding #HRTech #B2BMarketing #Leadership #DemandGeneration #FutureOfWork
Director of Marketing at Tracker | Driving Growth through Strategic Marketing
2wI had an amazing conversation with Dilara Cossette - Thanks so much for having me.