FIP reposted this
Demand generation is everywhere right now. Some call it a strategy. Others treat it as another marketing buzzword. But what does it really mean? And more importantly—does it actually work? Most people confuse demand generation with lead generation. They think more MQLs mean more revenue. But demand gen isn’t about collecting leads—it’s about creating demand before buyers even start looking for a solution. I just published the first edition of The Demand Engine newsletter on LinkedIn! 🎉 - The difference between demand gen and lead gen (and why most teams get it wrong) - Why demand generation is about educating the market, not just capturing emails - Where companies go wrong and how to make it work Read the full article here: https://lnkd.in/eh4B-AuR Would love to hear your thoughts—how does your team think about demand generation today?
Email & Marketing Automation Specialist | I Help Small Businesses Convert Traffic Into Sales | Documenting My Marketing Journey On Social Media
1moHonestly, I didn’t know the difference between the two until I started working with you, Dilara! Now I know. Subscribed! Can’t wait for your next issue!