Five Star Beverage Group’s Post

The non-alcoholic beer market is booming, and the numbers don't lie. For beer brands aiming to grow in the coming years, having a presence in the non-alcoholic beer space is not just beneficial—it's essential. This fast-growing segment is your chance to build a powerful and engaging brand from the ground up. Instead of seeing this as a sign that your brand is falling behind, view it as an opportunity to create the impactful brand that will drive your future gains. Consider these compelling statistics: - Non-alcoholic beer sales by value have surged nearly 34% in on-premise accounts over the past 12 months, while overall beer sales have declined by 2.9%. - Traditional beer's rate of sale dropped by 9.4%, but non-alcoholic beer's rate of sale increased by 13.6% in the same period. The opportunity for new consumer engagement and sales growth is staring you right in the face. Yet, non-alcoholic beer remains underrepresented in the on-premise market, projected to represent only 1% of the total beer market by dollar sales by 2026. As these products become more available, consumer adoption will only accelerate. Within the non-alcoholic beer segment, pale lagers hold a 55% share of the market, with IPAs, golden ales, and stouts experiencing triple-digit growth percentages. This segment is gaining traction even in markets where it has low penetration, showing robust potential for future growth. Every day, I speak with clients who are bogged down by the doom-and-gloom attitude that craft beer is destined to fail. The truth is, opportunities and success are there for those who look—and in this case, you don’t even have to look far. If you haven't started building an impactful non-alcoholic brand, the time to act is now. Send me a message today, and let’s get to work on building the foundation for your growth and success. #NonAlcoholicBeer #BeerIndustry #BrandGrowth #CraftBeer #MarketTrends #FiveStarStrategy #FiveStarBeverage

Oct 2024 IWSR Non-Alcoholic beer stats and interesting to see the regionality where Non-Alcoholic beer is catching on off prem. Would be nice to compare with on prem data and for the other Non-Alcoholic categories like wine, spirits, RTDs.

🚀 #Nonalcoholic beer continues to GROW and GROW in the US at a 22% volume CAGR from 2019 to 2023, according to recent data by IWSR. It has also more than DOUBLED from a 0.5% volume share of total beer to 1.2%. A few other interesting stats is that NA beer is strongest in the northern states.  Every state has seen strong growth but, the biggest share growth has skewed towards the NE and NW of the US: 🍺 Maryland and Massachusetts both went from 1% share of total beer to 4%, growing at 49% and 39% (volume CAGR ’19-’23) respectively. 🍺 Massachusetts is the 22nd biggest beer drinking state in the US but the 3rd biggest non-alcoholic beer drinking state, and Maryland the 26th biggest beer state but 8th biggest non-alcoholic beer state. 🍺 Connecticut non-alcoholic share of beer went from 1% to 3%. New Jersey, Washington and Oregon all doubled their non-alcoholic beer share going from 1% to 2%. “What is interesting about this regional trend is that as northern states, they have more moderate climates that don’t traditionally lend themselves to over-indexing on beer consumption due to longer cold seasons,” observes Marten Lodewijks, President of IWSR’s US Division. “That would suggest the bigger driver of this growth is underlying consumer preference and not just a switch from full-strength to non-alcoholic beer during the hot summer months.” You can also see in the chart below there is more consistent growth of non-alcoholic beer throughout the year vs. a lot of volatility for full-strength beer. You can read more insights from the link in the comments.  ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~ cc: Bill Paugh

The moderation trend is continuing to accelerate! The NA segment of on-premise beer sales in the U.S. jumped 33.7% over the last 52 weeks with broad-based gains in all 50 states! 💪 📈 🍻 At Partake Brewing we are seeing on-premise operators move from offering 1 NA beer option to now several with macros and craft represented in addition to house mocktails. 🍺 🍷 🍹 This is an exciting time for the non-drinker and moderator alike! Gone are the days of water, juice, milk, and soda as the non-alcoholic options. 🤩 https://lnkd.in/gibbdbPB

Per my friends at the Morning Brew- Athletic Brewing Co. non-alcoholic beer is making waves! They recently closed a new funding round, doubling their valuation to $800 million. With $50 million led by General Atlantic, Athletic plans to expand and increase production. Here’s why they’re a big deal: 🔷 They're the #1 non-alcoholic brand by sales in US grocery stores and a top 20 US brewery. 🔷 Generated $90M in revenue in 2023, with even higher projections for 2024. 🔷 Produced 258K+ barrels of beer in 2023, a massive jump from just a few hundred in 2018. 🔷 Holds 19% of the domestic market share for non-alcoholic beer, driving 32% of category growth. With over 40% of Americans trying to drink less alcohol, and 80% of Athletic's customers still enjoying traditional brews but opting for non-alcoholic options occasionally, the shift is clear. However, as I've often wondered, what's the big deal with non-alcoholic beer? I don't drink much beer myself—maybe one at a Mexican restaurant or a Guinness while grilling. It reminds me of decaf coffee or caffeine-free Diet Coke. While I might want a coffee without caffeine or a caffeine-free soft drink once a year, it's not a regular occurrence. So as an outsider and non-consumer please help me understand, is this non-alcoholic beer trend just another fad, or is it a lasting change in consumer habits? BTW, if you've never checked out the Morning Brew here is a link to subscribe (https://lnkd.in/eGScVq4x), they give you the morning news a witty spin! You'll love them, I promise! #beverageindustry #nonalcoholicbeer #cpgindustry

Forget the buzz, Athletic Brewing is redefining the beer game—without the booze. The biggest nonalcoholic beer brand in the U.S. has just closed a fresh financing round that values it at a staggering $800 million—double its valuation from just two years ago. Founded in 2017, Athletic Brewing has quickly outpaced competitors like Heineken and Budweiser to become the top nonalcoholic beer brand in U.S. grocery stores. The secret to their success? - A brewing process that mirrors traditional beer-making but keeps alcohol levels incredibly low - Their lineup includes everything from IPAs to Lagers and Ale’s, catering to a growing market of health-conscious consumers - As consumers, especially the younger crowd, cut back on alcohol, nonalcoholic beer has become the fastest-growing segment in the beer industry, hitting a $20 billion market valuation in 2023 - Notable backers include: J.J. Watt, David Chang, and Lance Armstrong Last year, Athletic Brewing exceeded $90 million in sales. And with the value of the non-alcoholic beer market projected to be $40 billion by 2033, the company is poised to lead the charge, proving that you don’t need alcohol to have a good time. 📸: Spencer Platt / Getty Images

🍺How big will the alcohol-free beer trend get? 🍺 Alcohol-free beer has been commonplace in Spain and Germany for over a decade, but now it's catching on in the rest of the world, shedding light on an evolving consumer trend and the landscape of the beverage industry. According to their latest findings, the alcohol-free beer segment is currently valued at $22 billion and this slice of the overall beer market could be worth around $47.8 billion by 2027. This shift reflects changing consumer preferences towards healthier, alcohol reduced options, especially for younger generations. As someone who has been known to enjoy a crisp 0.0% beer every now and again, it's great to see growing interest from consumers, and innovation from companies who are up to the challenge of meeting demand. My go-to in the U.S. was always Athletic Brewing Co. Y'all ready to make the trip across the pond? 🐸 🍻 #BeverageIndustry #ConsumerTrends #FMCG #Nonalcoholic #DrinkCuriously #HopOnTheWagon https://lnkd.in/dHibaqD3

The surge in non-alcoholic beer sales has been amazing to watch over the last year or two, and reflects the incredible growth that we have seen in NA spirits at Ritual Zero Proof. While it feels as if there has been more media focus than ever on the NA market, we are still at the beginning of a broader movement towards mindful drinking, with high quality non-alcoholic options readily available and sought after. It’s an exciting time for the entire sector, and the latest investment in Athletic Brewing Co. is another indicator of the momentum we are building collectively as an industry. The growth of the non-alcoholic beverage sector is more than a trend—it’s a cultural shift. Consumers are not just looking to cut back on alcohol; they are actively looking for a healthier, more mindful lifestyle. They want to have great experiences with friends, and they want to feel good the next day. That’s what Ritual, Athletic and other brands are working on as we shape and meet the demands of new generations of consumers. Bill Shufelt at Athletic Brewing is pioneering the non-alcoholic beer sector in the same way that we are doing for spirits at Ritual. I couldn’t be more thrilled for him and the team at their new investment. A rising tide lifts all boats. Investors are excited about the potential for this market, and that’s good for companies such as ours – but it’s also good for consumers who want more choice, better products and deeper availability. The future of mindful drinking is here, and it’s only going to get brighter.

Bero joined a growing number of companies tapping into the non-alcoholic beer market, which is gaining traction among a large swath of consumers.  Industry experts project growth in the category for the next decade, with double-digit increases for at least the next five years. Here's a deeper look into the non-alcoholic beer market: https://lnkd.in/dc7xP-5x