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Chief Executive Officer | Strategy | Leadership | Innovation & Technology | Brand Protection | Business & Digital Transformation | Customer Success | SaaS Startups

How P.U.S.H. is Combating Counterfeiting with Laava's Smart Labelling Technology Counterfeiting has had a major impact on cannabis-based product manufacturer P.U.S.H. To protect their brand and consumers, they’ve partnered with Laava to implement tamper-proof Laava Smart QR codes. These secure labels allow users to verify product authenticity and avoid unsafe counterfeits, which are a serious health concern in the vaping industry. Learn how P.U.S.H. is using this technology to build stronger customer loyalty and enhance safety in a growing $15.9B market. Lindsay Doherty, MBA, Paul Vitali, Tony Belasco, Thibault de Gaulejac, Victor Silveira, Shannon Malooly, Harvey Kaplan, Marc Vezina #brandprotection, #laava https://lnkd.in/guudM-ii

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