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Experiential marketing is seeing a revival led by brands such as Walmart, Target, Uber and Ulta. Read more from our Publishing Partner, Old City Media. #ad https://lnkd.in/g89SimAM

Experiential marketing is seeing a revival led by brands such as Walmart, Target, Uber and Ulta. Read more from our Publishing Partner, Old City Media. #ad https://lnkd.in/g89SimAM

Brands from Walmart and Target to Uber and Ulta are leading a resurgence in experiential marketing. Read more from our Publishing Partner, Old City Media. #ad https://lnkd.in/g89SimAM

Brands from Walmart and Target to Uber and Ulta are leading a resurgence in experiential marketing. Read more from our Publishing Partner, Old City Media. #ad https://lnkd.in/g89SimAM

In a recent study from Path to Purchase Insistute, retail has proven to be a powerful tool for boosting brand consideration, a metric that is often top of mind for marketers. What’s especially notable is that when we focus on retail media specifically—rather than retail experiences as a whole—and compare it to traditional mass media, retail media shows a significantly greater impact on driving brand consideration. This finding underscores the need for brands aiming to build consideration to prioritize retail media within their strategies. Retail Media: The Untapped Powerhouse of Brand Building - OCT 24 #retailmedia #audio #aooh #retail #instore #instoreads #instoreradio

For this year’s Super Bowl, some brands like Verizon, E.L.F. BEAUTY, Taco Bell, Skechers, and M&Ms are leaning in on experiential marketing to stand out.     But how do you ensure touchdown with these brand activations?    Enter Brand Experience Predictor (BXP)—the first scalable tool that helps pre-test activations and in-moment and future connects to understand the return on experience.    See what we learned from last year’s Super Bowl using BXP: https://lnkd.in/gFQNux4V    Curious about BXP? There is more info here 👉 https://lnkd.in/g-qGxB4u  Want to learn best practices? Check out our masterclass webinar featuring Dara St. Louis and Matt Kleinschmit here: https://lnkd.in/gT5JJ-aa #ExperientialMarketing #SuperBowl #marketing #insights #marketresearch

Insights-led Retail Media planning involves aligning brand objectives with Retailers' ad formats to maximize impact. 📝 🎯 Brand Awareness? Choose ad formats with a broad reach. 🔍 Consideration? Opt for category sponsorships that engage relevant shoppers. 💰 Conversions? Focus on placements near decision points, like sponsored products in search. Our CPO, Elena Chailazopoulou, breaks down these strategies in our latest #retailmediaplanning webinar. #AdFormats #RetailMediaSeries

6 in 10 of brand manufacturers advertise on retail media networks (Retail Asia): About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. These networks allow retailers to sell advertising space to brands across various […] #DOOH #digitalbillboards #digitalsignage

ICYMI: 6 in 10 of brand manufacturers advertise on retail media networks (Retail Asia): About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. These networks allow retailers to sell advertising space to brands across various […] #DOOH #digitalbillboards #digitalsignage

In the dynamic world of FMCG, BTL marketing is essential for driving product trials and fostering brand loyalty. Through direct consumer engagement—whether in-store promotions, product sampling, or immersive experiential events—BTL marketing connects brands with consumers on a personal level. "Create experiences that leave a lasting impression on consumers." "Take your brand where it meets the consumer directly." #BTLMarketing #FMCG #ConsumerEngagement #InStorePromotion #ProductSampling #BrandLoyalty