Fuel Made reposted this
𝗙𝗿𝗼𝗺 𝟱% 𝘁𝗼 𝟮𝟬% 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝟵 𝗠𝗼𝗻𝘁𝗵𝘀 The success story of Live Bearded began when they moved beyond the standard “subscribe & save.” Through sophisticated 𝗔/𝗕 𝘁𝗲𝘀𝘁𝘀 to optimize their subscription widget and 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗰𝗮𝗻𝗰𝗲𝗹𝗹𝗮𝘁𝗶𝗼𝗻 𝗳𝗹𝗼𝘄𝘀 to retain new subscribers, they skyrocketed subscription revenue from 5% to 20% in under a year. In Anthony Mink's words, focusing on subscriptions was a total game-changer. Key Wins • Subscriptions soared from 5% to 20% of total revenue • Average churn rate of 3% over 6 months • 130% increase in subscription conversions • 9% save rate on the benefits page 𝗕𝗶𝗴 𝗧𝗵𝗮𝗻𝗸𝘀 Shoutout to Fuel Made & Intelligems for helping make it happen. And to the entire Live Bearded team—thank you for trusting Loop with your subscription journey! Curious for more details? Check Out the Case Study - https://lnkd.in/gUGBJ8r8
Such an interesting test! The testing on subscription flows and cancellation flows can find so much hidden value. thanks for sharing!
These are awesome results! So great to be able to strategize and test improvements
Business Development Lead at Fuel Made
2wGreat work here 👏 👏