Gatepoint Research’s Post

Achieving growth encompasses many things in the business world and will not happen overnight. Forbes mentions some obstacles to achieving growth related to digital marketing. One of the main challenges is data security and privacy concerns. With technology modernizing business, companies are trying to gather data from potential customers to better understand their target audience. Rightfully, consumers are weary of this and want to understand better how their data is being used. This is why transparency is key for businesses to utilize technology to target their business efforts. #Scaling #Growth #Technology

Everybody knows that support and social have irreversibly collided. But few know the data on it 🧑💻 This convergence has been taking place over the last 5 years, and we believe it’s finally reached its apex. Any social media manager can tell you about it from first hand experience, but here’s the data, and it’s a 1-2 punch: > 67% of customers prefer to use social media for customer support > 75% expecting a reply within 24 hours A whopping 22% want that response in 1-2 hours 🤯 For social media and customer care teams, this creates some pretty obvious challenges. For those who work on either side, I’d love to hear what you think - is this trend going to continue?  What can brands do to respond?

Schedule a Year's Worth of Social Media Posts in a Few Hours. As CEO of Intellexx, I'm pleased to share a significant development in our efforts to enhance social media management. Our dev team has created a tool that streamlines the process of scheduling social media posts, LinkedIn included. With this innovative solution, you can efficiently schedule an entire year's worth of social media content in just a few hours. This means you'll have more time to focus on high-level strategy, creativity, and engagement. Our goal is to empower owners and marketing teams with technology that saves time and boosts productivity. We believe this tool will make a meaningful difference in your work. If you're interested in learning more, our team is available for a demo and discussion. Schedule a demo https://lnkd.in/grZ8X3fY

1. Save time and labor with automated data analysis - SocioZK simplifies business processes by scanning and analyzing your data, giving you a comprehensive understanding of your company's needs and goals. 2. Get to know your company like a 10-year employee - With its advanced AI technology, SocioZK recognizes your company's unique identity, allowing for the development of personalized strategies. 3. Streamline digital marketing tasks - SocioZK automates digital marketing tasks such as campaign creation, social media management, and online advertising, freeing up time for your team to focus on other important tasks. 4. 24/7 Social media management - Never miss a beat on social media with SocioZK managing your accounts around the clock. From sharing content to engaging with followers, SocioZK helps keep your online presence active and engaging. 5. Understand customer purchase habits - With data analysis, SocioZK strives to understand your customer's purchasing behavior. This knowledge enables the creation of targeted and effective marketing strategies to attract and retain customers. 6. Increase business efficiency - By automating processes and optimizing workflows, SocioZK maximizes the efficiency of your business, allowing you to accomplish more with fewer resources. 7. Save on costs - Automation of digital marketing and business development processes reduces your company's expenses, and SocioZK's services can be achieved at a fraction of the time and labor costs. 8. Contribute to the Sustainable Development Goals - SocioZK is committed to making a positive impact through its projects and business processes, aligning with the United Nations Sustainable Development Goals. 9. Modernize your business - With SocioZK's advanced technology and services, your business will be at the forefront of the digital world and ready for future growth and success. 10. Continuously improving and adding value - SocioZK's services are constantly evolving and adapting to meet the changing needs of your business, helping you stay ahead of the competition and continuously add value to your company.

What if the future of media companies hinges on blending events, digital, and data in a strategic way? I recently came across an insightful article discussing how this intersection could redefine our industry. At a local networking event, I saw firsthand how integrating digital platforms not only enhanced engagement but also provided invaluable data insights. This kind of synergy is no longer optional; it’s essential for staying relevant and competitive. The lesson here? Embracing a holistic approach to media and marketing can unlock new opportunities and audience connections. It’s about staying ahead of the curve and leveraging every tool at our disposal. How is your organization adapting to this evolving landscape? Let’s discuss strategies and share ideas in the comments! https://lnkd.in/edvUJsRE H2K Labs

What is #Fediverse, how does it protect user data and what social network platforms does it power? Read: https://lnkd.in/eS2pfdME #SocialMedia #Technology #mastodon #Decentralization

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Most companies track a small handful of technologies. Then use that info for competitive takeouts. However, a customer I spoke to this week, told me they are tracking 50+ technologies! Why so many? This is what they told me... Tech stack is used for a wide variety of different reasons that informs: 1. Where their GTM team should spend time 2. What campaign should be run for that specific account 3. Propensity to buy These are some of the plays that were mentioned: 1. Competitive takeout (of course) play 2. Collaborative / complimentary story play 3. Consolidation & spend reduction play 4. Maturity level play In other conversations, I've learned that customers also use tech stack to: 1. Understand the prevalence of a specific technology to help prioritize roadmap or integrations. 2. Refine their ICP (work backwards from Closed Won to figure out what the commonalities are) 3. Event targeting 4. Create targeted content 5. Form better discovery questions ahead of time for calls 6. Predictive analytics 7. Improved segmentation & targeting There's a ton of different ways to find a company's tech stack. I wrote a post listing additional ways to find tech stack intelligence. Check it out in the comments.

Having a brilliant idea or product is not enough. This statement can be easily misunderstood if you don't understand it and you'll be frustrated when attracting the right audience or prospect. Yes! Having a great idea and product doesn't equate to great sales. The only reason you will have great sales is to speak the language of your audience. How do you speak the language of your audience? I. Understand your audience. II. Understand the psychology of sales. All of these have been detailed in the Sell with Words masterclass, and you're seeing this post because you can still hit your sales target with the right approach. Your research gives you the information you need to attract your prospects, while sales psychology helps you position your idea, brand, or product in the eyes of your prospect, in an irresistible manner. Before you put out that ads, content, or copy, ask yourself this question; Are you speaking the language of your prospect? #tomiapril #bigyear2025