Just imagine this… it’s the day of your new store opening.
You feel a bit frustrated as getting the store to rank is no mean feat. 😓
But hang on.
Immediately there’s traffic to your store locator page.
In fact, within 3 weeks you are ranking #1 for key brand searches in the area.
Sounds like a dream? 🦄
It’s not!
Just ask our friends at schuh.
In a very cool podcast episode, Jonny G. talks openly with Christian Hustle about the ranking challenges that come with opening a new store.
Well, USED to come.
Because they are bossing it.
And you can find out how: 👉 https://lnkd.in/d8-pVJxY
We shot stores and open stores quite regularly depending on and depending on different requirements, but we opened a new store in Craigavon, Northern Ireland at Rushmere Shopping Centre back at the start of December. Previously this proved a really difficult thing to kind of get that store ranking, get clicks and impressions for that store. But given the fact that we now have full control over the profile and linking out to those directories, we were actually able to set that store up in platform, have the directory links built already, have optimized content on there that is specific to the keywords and the searches in those locations. And immediately on the day that the store opened, we were getting clicks through to the store locator page.
