Gorazd Murnik’s Post

In the dynamic world of digital design, it's essential to recognize the distinct and invaluable role that Content Designers play. Often misunderstood as Copy Editors, Content Designers do so much more—we shape user experiences, drive engagement, and ensure clarity and consistency across all content touchpoints. However, gatekeeping in the design process often sidelines content professionals, reducing our role to mere wordsmiths. This not only undervalues our contributions but also hampers the creation of truly user-centric designs. To unleash the full potential of Content Designers, we must democratize the design process. By recognizing and amplifying the strategic role of Content Designers, we create more inclusive, effective, and user-friendly digital experiences. Let's break down the barriers and ensure that Content Designers are seen—and valued—for the essential designers we are. #ContentDesign #UserExperience #UXDesign #DesignThinking #DigitalInnovation #InclusiveDesign #Empowerment #Teamwork #DesignProcess

In his latest blog, Service Designer Liam Beattie, talks about the importance of developing in-depth user personas when conducting user-centred research. He also discusses his approach to crafting user personas, exploring how they inform every aspect of the design process and support with visual storytelling. To find out more about identifying user needs and refining user journeys, follow this link: https://lnkd.in/eJ9ej-Rw

UX is often exemplified as an iceberg. Most people (customers, but also business people) see only the tip of it 🥶 There are few fields as comprehensive and complex as content design. It's always a challenge. Why? Let's take a simple landing page as an example. You need to have the content to design it well... 👀 And you need to have the design to write the content well... 👀 Where do you start? How do you connect that? How do you ensure that it's aligned with the vision, mission, value proposition, communication strategy, etc.? It's tough. And it requires specialization. Few designers are good at writing copy, while few content writers are good at design. I met... one of them (Natalia Bracikowska). That's why we invest so much into our departments, from Design to Content (Written, led by Natalia Kamienska, and also Photos and Videos, led by FDC). When you connect those disciplines and experts in their respective fields, magic happens. It's the synergy effect, the value of integrated services. Those INTEGRATED (DIGITAL) SERVICES have become the #1 reason why the most ambitious brands that want to thrive in the digital world choose Flying Bisons. I expect only an intensification of the value that an interdisciplinary team of great experts who like (and know how) to work together can create. What's your take on that? #content #digital #ux

Design is the lens, but content is the light it magnifies… Without substance, even the clearest lens leaves us in the dark. In a world where innovation often outpaces intention, substance matters. Meaningful content gives depth to design, transforming aesthetics into action. ☑ CX/UX begins with the end user’s needs. Content must resonate before design can amplify its impact. ☑ Substance drives trust, engagement, and loyalty. A hollow experience, no matter how beautiful, feels empty. ☑ Design and content are inseparable. One clarifies; the other gives purpose. Together, they create value. Whether you’re building products, campaigns, or brands, start with the light. Great design will follow. What are you doing to align your design and content strategies? #ContentStrategy #UXDesign #CXLeadership #ProductDevelopment #UserExperience

How does your design contribute to a company’s mission and growth? Are you aligning your work with business goals or just focusing on making things look great? As designers, it’s easy to get caught up in pixels, user flows, and visual storytelling. But impactful design isn’t just about aesthetics – it’s about creating value that moves the needle. If you want to make a real impact, start thinking like a strategist: 💰Understand the business model. 📈Learn the metrics that matter. 🗣️Collaborate with cross-functional partners to gain insights into market trends and customer needs. Designers who speak the language of business don’t just create – they lead. What are your strategies for aligning design with business goals? #DesignStrategy #BusinessMindset #UXLeadership #ProductDesign #UXUI #DesignWithImpact

5 seconds. That's how long it takes to make a lasting impression. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou As designers, our primary goal is to create experiences that resonate with users on an emotional level. Every interaction—whether it’s a simple button click or a complex navigation flow—can evoke powerful feelings. When users engage with our designs, we want them to feel: ➟ Empowered: A seamless onboarding experience boosts confidence and encourages exploration. ➟ Understood: Personalized content makes users feel seen and valued. ➟ Delighted: Thoughtful micro-interactions can spark joy and keep users coming back. Remember, it’s not just about functionality or aesthetics; it’s about crafting memorable experiences that leave a lasting impression. Let’s focus on the emotional journey and make our designs resonate. P.S. How do you incorporate emotional design in your content creation? Let’s share ideas in the comments! #UXDesign #EmotionalExperience #UserJourney

𝗛𝗼𝗹𝗮 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 👋 🌟 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 🌟 Ever wondered how a simple story can revolutionize your design? 🎭 Storytelling isn’t just about narrating it’s about crafting experiences that resonate with your users. By weaving compelling narratives based on user journeys, challenges, and aspirations, you’re not just designing interfaces—you’re creating connections. 💡 ✅ Gather authentic user anecdotes. ✅ Highlight emotional key moments. ✅ Share narratives that inspire innovative design ideas. When you put storytelling at the heart of your design process, you transform data into empathy, decisions into impact, and ideas into unforgettable user experiences. 🚀 Let’s create designs that feel as good as they function #uxdesign #storytelling #userempathy #designstrategy #humanfirst #designthinking #userjourneys #emotionaldesign #innovationthroughstories ✨

Ever feel like content design is a never-ending to-do list? 😅 Between researching the best UX practices, crafting perfect microcopy, and keeping up with the latest design trends, it can seem like there's no time to breathe. But here's the truth: mastering content design doesn’t have to be overwhelming. At The Content Design Co., we give you the structured, straightforward guidance you need to turn all those tasks into your expertise. Join us for the next course and start simplifying your path to success! 🌐 thecontentdesign.co #contentdesign #contentstrategy #contentdevelopment

What do content and design have in common? This realization hit me when I started working closely with these two teams. At first glance, they seem like completely different worlds. One is about words, and the other is about visuals. But over time, they taught me three big lessons that tie them together:  𝐋𝐞𝐬𝐬𝐨𝐧 𝟏: 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦. My content team always reminds me: Most of the people on LinkedIn are busy and scrolling on their phones. So, keep the content simple, clean, and straight to the point. Cut the noise, cut the fluff. The design team says the exact same thing about design: Make it minimalistic and focused. A user should instantly feel at ease with the interface. 𝐋𝐞𝐬𝐬𝐨𝐧 𝟐: 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐰𝐢𝐧𝐬. The content team always asks me to keep the writing easy to read. So that anyone can follow it without effort. The UX/UI team has a similar mantra: "The best designs feel invisible. They don’t scream for attention; they just work." 𝐋𝐞𝐬𝐬𝐨𝐧 𝟑: 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐫𝐞 𝐚 𝐩𝐨𝐰𝐞𝐫 𝐜𝐨𝐮𝐩𝐥𝐞. Here’s what I’ve personally noticed: Great writing and great design complement each other. Even the most brilliant words lose impact if paired with a poor design. And the most stunning design falls flat without strong, clear content. This connection between words and visuals is strong. P.S. Do you think writing and design go hand in hand? #ContentAndDesign #DesignMatters #ContentStrategy #UXDesign #UIDesign

The commonality of great digital experiences? They’ve got great content design. How can you tell? Because the experience just *works.* But sometimes content design goes wrong (ok, more like it goes wrong often). And you don’t want that. So here are 5 common mistakes in content design you’ll want to resolve immediately. 1. Letting the visual designers go first 2. Skipping the customer persona 3. Forgetting the accessibility is a requirement 4. Too many tasks for the space 5. Not getting the full requirements, which means an outlier or anomaly has to be shoved in somewhere Of course, these aren’t the *only* mistakes. I’d love to hear from you; Share your examples below. #contentdesign #userexperience #contentstrategy #UXdesign