Gourisha Goel’s Post

Cognitive Bias Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, which can influence user behavior and decision-making. In UX (User Experience) design, understanding and leveraging cognitive biases can help create more intuitive and effective interfaces. Takeaways - Experience developing rules of thumb to efficiently make decisions with quick rules without thoroughly analyzing the situation - Understanding our intrinsic biases can increase our chances of identifying them in ourselves and others - Confirmation bias can make decision making more complicated than the problem at hand For example: You are walking alone on a street late at night in the dark and hear unusual noises from behind you. You think someone is following you and decide to walk fast or even run past the spot to avoid a dangerous situation. In reality, there is only a cat making strange noises while sleeping and nothing else. By relying on mental shortcuts, your mind tends to think in different patterns and ends up making the simplest and quickest spontaneous decision to escape or avoid the situation. See how I applied Aesthetic Usability Effect https://lnkd.in/gyxryz6h #ui #ux #usability #uxprinciple #uidesign #uxdesign #productdesign #uiux

This may be a very generic known-unknown technique in UX research. Still putting it out here - the power of active listening, ensuring users feel heard, and asking insightful "Why" questions. Swipe ➡ to know more. These practices have not only enriched my understanding but also built a strong foundation of trust and collaboration among users, embracing these techniques will lead to more impactful insights, which in turn, will result in user-centered designs. PS- when I say make use of verbal cues like Aha, hmm does not mean an act of affirmation. both are different #UXResearch #UX #UserExperience #UserFeedback #ProductDesign #DesignThinking #UserCentric #EmpathyInDesign #ProductDevelopment #UserInsights #LinkedIn

UX Surveying Tip: Playing with standard SUS analysis validation statements can be disastrous if you change the intent of how the question can be interpreted. I was playing with a traditional 10-question SUS in an upcoming user survey and didn't realize while tweaking that I had swapped the sentiment of a few. After doing a test run of the survey, I saw an "F" grade where I thought I had answered mostly positively. Recalibrating and retesting it trying to emulate a happy user and answering positively again the score then moved to a low "A". Always test it as if you were an honest responder in positive and negative mindsets. Be careful when trying to be too clever with tried and true classic testing designs for how you write your validation statements. #ux #uxresearch #sus #researchdesign #usersurvey #usertesting

🧠 Simplify, Succeed: Harnessing the Law of Minimal Effort in UX Design💫 Did you know that the way we design products can significantly impact user behavior? 🤯 Ever wondered why users often choose the path of least resistance? It's the Law of Minimal Effort at work. By understanding this principle, we can create user experiences that are not only intuitive but also highly effective. 🗝️Here's how UX Psychology and the Law of Minimal Effort can elevate your designs: 1. Reduce Cognitive Load: Simplify complex tasks and eliminate unnecessary steps. 2. Prioritize Clear Visual Hierarchy: Guide users' attention to the most important information. 3. Optimize Form Fields: Minimize input requirements and use autofill features. 4. Provide Clear and Concise Instructions: Avoid jargon and use plain language. 😃 By applying these principles, we can create designs that not only look good but also work seamlessly. ✨ Let's explore how to leverage UX Psychology and the Law of Minimal Effort to build exceptional user experiences. #UXdesign #userpsychology #userexperience #designthinking #minimalism #usability #userinterface #productdesign #digitaldesign #userexperience #uxdesign #productdesign #digitalmarketing #ui #ux #uidesign #uxdesign #uiuxdesign #UIUXDesign #UserExperience #UserInterface #UXDesign #UIDesign #ProductDesign #DesignThinking #UserResearch #InteractionDesign #InformationArchitecture

🧠 I’ve been thinking about design and the ethical obligations that UX designers have to the user. But what if the user doesn’t know what’s best for them? Here’s a low-stakes example. In “100 Things Every Designer Needs to Know About People,” author Susan Weinschenk shares that people prefer shorter line lengths and they think they read faster with shorter line lengths – but in reality, most people read faster with longer line lengths. In this case, an ethical argument can be made for one or the other based on context. Is the person reading for pleasure or to gain knowledge? #ux #uxethics #uxdesign

Designing the Right User Feedback: A Balancing Act In UX design, feedback is crucial, it’s how users know their actions are recognized, understood, and valued. But did you know that too much or too little feedback can actually hurt the experience? 🔍 Too little feedback: Leaves users uncertain. Did their action succeed? Was their input accepted? This ambiguity creates frustration. 🔊 Too much feedback: Can overwhelm users. Imagine an app that celebrates every single click with confetti—it quickly shifts from delightful to disruptive. 🛠️ The key is balance. Feedback should: 1️⃣ Be timely – Immediate responses reinforce user actions. 2️⃣ Be relevant – Highlight only what’s necessary for the task. 3️⃣ Be subtle yet clear – Enough to guide, but not to distract. As UX designers, we have the responsibility to craft interactions that feel intuitive and empowering. Great feedback isn’t just about the what—it’s about delivering it at the right time and in the right way. What’s the best (or worst!) example of user feedback you’ve experienced? Let’s discuss! 👇 #ux #userexperience

Ya just have to love it when... • Someone pretends to listen • Someone claims to understand • Someone has no idea what you're presenting And despite all these things (that they're fully aware of), claim what you're saying is inaccurate or untrustworthy, even though they haven't really processed what they appear to be disagreeing with or elaborating upon. Sadly, this is a major problem in UX, as several people (usually other seasoned folks) work to disavow the works of others for God only knows what reason. The well-being of the discipline depends upon the critical thinking embraced by those occupying space in UX. Make sure you are a contributing component of UX's success and not its currently dominating state of detraction. #ux #realuxtalk

Unlocking User Flow: How the F-Pattern Guides Natural Eye Movements in UI "Your brain is always looking for shortcuts to process information faster," says Dr. Tara Swart (Neuroscientist and leadership coach). This helps explain why users naturally scan web pages in an F-pattern. They start at the top-left, read across, then scan down the left side. It’s our brain’s way of grabbing the most important info quickly. The F-pattern is most useful during the wire framing stage of the design process, especially for text-heavy pages like blogs or product descriptions. When you’re laying out content, keep your most important elements—like headlines, subheadings, and calls to action (CTAs)—in that "F" shape to align with how users actually read the page. As you move into the prototyping phase, you’ll test this layout with real users. Their eye movements, often tracked with heat maps during usability testing, will confirm whether the F-pattern guides them to the right information. From there, iterative feedback allows you to tweak the layout and improve the user journey further. How do you structure your layouts to align with how users naturally scan the page? Let’s hear your thoughts on using the F-pattern! #UX #UI #UXDesign #FPattern #Wireframing #UserExperience #Prototyping #EyeTracking #TaraSwart #HumanBehaviour

Error messages are a critical part of the user experience and one that I enjoy writing for✍️. Just as the key screens in the user journey and their success messages are prioritized in the initial development, the potential errors for those screens should also be prioritized.  By applying best practices and incorporating the principles of trauma-informed design, we can walk our users through the lowest moments in the experience, easing their cognitive load, preventing unnecessary discomfort, and building trust 🤝.  Take a look at the rest of the post for some tips and examples🔥. If you like my work, I'd love to get a few reshares and new connections today 😁. Have a terrific Thursday, everyone. #UX #UserExperience #UXDesign #UXWrting #ContentDesign #TraumaInformedDesign #ProductWriting #ErrorMessages #Microcopy  

I've had the idea for these UX flash cards sitting in my notes for far too long; finally I've had the time to draw them up properly. If you're new to UX, or just want some principles to design by, these might help. Please feel free to download them (expand the viewer to show the download button) and share, and visit the link on the last card to read the details behind them. #ux #learning #uxforbeginners