Grace Firman’s Post

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Growth Marketing Specialist at Commerce Dynamics, powering growth through custom Enterprise Marketplaces

📢 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐓𝐞𝐚𝐦 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬!⁣⁣⁣ 🚨 ⁣⁣⁣ Team Foundations have an unparalleled opportunity to drive fan engagement while raising critical funds for their causes. Recently, teams like the Boston Red Sox, Seattle Mariners, and Arizona Diamondbacks have shown the success of these approaches—and Jays Care Foundation took it to the next level. During this year’s charity auction, Jays Care exceeded its fundraising target by 25% through a blend of strategic promotions and a dynamic Marketplace.⁣⁣⁣ ⁣⁣⁣ Here’s how they achieved it:⁣⁣⁣ ⁣⁣⁣ 🏟️ 𝐈𝐧-𝐒𝐭𝐚𝐝𝐢𝐮𝐦 𝐈𝐭𝐞𝐦 𝐕𝐢𝐞𝐰𝐢𝐧𝐠: Giving fans the chance to physically interact with the auction items sparked immediate engagement.⁣⁣⁣ 📱 𝐌𝐞𝐝𝐢𝐚 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Commentators crafted content specifically for social media and TV, building buzz around the auction.⁣⁣⁣ 📺 𝐋𝐢𝐯𝐞 𝐓𝐕 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Sportsnet featured select auction items above the score during live broadcasts, bringing the action directly into viewers’ homes. ⁣⁣⁣ 🤳 𝐉𝐮𝐦𝐛𝐨𝐭𝐫𝐨𝐧 𝐐𝐑 𝐂𝐨𝐝𝐞𝐬: In-stadium fans had direct access to the auction by simply scanning on-screen QR codes during the game, making it simple for anyone to get involved.⁣⁣⁣ 🤖 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐀𝐥𝐥: The Jays Marketplace allowed anyone—inside the stadium or at home—to view and bid on items.⁣⁣⁣ ⁣⁣⁣ The success hinged on one key factor: 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞. This platform connected all touchpoints, creating a seamless experience for fans and simplifying participation.⁣⁣⁣ ⁣⁣⁣ By leveraging the full potential of these promotional channels, Jays Care Foundation exceeded expectations. For any team Foundation looking to enhance its fundraising strategy, this is the playbook to follow. 📍bluejays.auctions.mlb.com

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