Outbound isn’t just a numbers game—it’s about efficiency. Your team can make 10,000 calls and generate 10 opportunities, or they can make 1,000 calls and generate the same. Which would you rather have? That’s where Opportunity Creation Rate (OCR) comes in. If you’re only tracking activity in and pipeline out, you’re missing the most important part: how well your team actually converts effort into results. We just dropped part 2 of our series on fixing outbound measurement—breaking down why OCR matters and how to start tracking it today. Check it out here: https://lnkd.in/gatuM29k #sales #revops #outbound #salesstrategy #pipeline
