What marketing tactics for increased awareness and user acquisition works best in Japan? The truth is kinda sad. After chatting with a ton of acquisition marketers, digital marketers, Big 3 consultants, and executives, Flyers 「チラシ 📜 」directly into the target audience’s mailbox is the clearly the most effect and cheapest way to convert users. [Probably next to word of mouth] With all the digitization happening everywhere, the effectiveness of the physical world [offline] has been forgotten but it's still a critical avenue to explore. While this caught me by surprise when I first hear about it, I 100% am sure that there are flyers that are in my mailbox that I read, which I would otherwise ignore if it came up on a random social media feed. 20 years ago, I was happy to receive an email, but totally disregarded snail mail. Now, all I get is spam in my emails, and its relatively exciting to get snail mail [Except all the bills] #VentureCapital #Startups #Networking #Careers #Technology #スタートアップ #ベンチャーキャピタル #ネットワーキング #キャリア #テクノロジー
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🚀 The Power of Execution in Startups 🚀 Success isn't just about ideas, timing, tech or team —it's about executing those ideas into reality. Fast. In my experience as a founder and investor, I've seen that execution is 10X more critical than super duper ideas, yet 100X harder. Think about it: Ideas don't handle market realities, competition, or financial constraints. Execution does. Ideas don't motivate teams or navigate tough decisions. Execution requires it all. This is one of the things I like with Sid Marketing, we specialize in helping tech CEOs turn marketing ideas into marketing ROI. It's not always about our secret sauce 🌶️ , rather about that we actually do person-targeted ads and not many companies do 👏 💪 #Execution #B2BMarketing #CEO
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My day often begins with scrolling various #digital platforms to gather valuable insights, and I recently encountered a compelling statistic: 22% of startups fail simply because they neglect #marketing. For many founders, the belief is “build it, and they will come”—but in today’s competitive landscape, that mindset can be the silent killer of promising ventures. Even the most innovative products need the power of strategic marketing to reach their audience and gain traction. So, why do so many startups overlook marketing? Here are a few reasons: 1. #Founders often invest all their #resources in perfecting their product, assuming quality alone will drive demand. In a crowded market, even the best products require a strategy to be seen and understood. 2. Marketing is often seen as an “extra” expense, causing #startups to postpone it until revenue comes in. This delay can stunt early #growth and miss critical traction. 3. Marketing can feel elusive, especially to technical founders, making it easy to prioritize other urgent tasks. However, neglecting it can leave potential customers unaware and result in missed growth opportunities. 4. Marketing goes beyond selling; it builds a #brand, fosters relationships, and provides insights. #Earlystagemarketing can shape product development and enhance customer loyalty, creating a scalable feedback loop. Marketing doesn’t have to be costly to be impactful. By starting with content, social media, or strategic partnerships, startups can build a voice, connect with early adopters, and set the stage for sustainable growth. The sooner marketing is prioritized, the sooner a startup can turn from a great idea into a recognized brand. For example, Slack initially focused on perfecting its messaging app before implementing a comprehensive marketing strategy. Significant traction was achieved after launching targeted campaigns and refining brand messaging. How does your startup prioritize marketing? Drop your insights below! #StartupMarketing #GrowthStrategy #BrandBuilding #Marketingfirst #Socialmedia #Contentmarketing #Content #LinkedIn
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🌟 Exciting Announcement! 🌟 I am thrilled to share that I am embarking on a new journey by launching my own marketing consulting business! With nearly two decades of experience in leading marketing roles across startups, scale-ups, and well-established companies in different countries, I have had the privilege of working in diverse industries and engaging with various target groups. Throughout my career, I have successfully developed comprehensive marketing strategies, created and positioned powerful brands, executed international marketing campaigns, driven substantial growth for several companies, designed go-to-market strategies and built marketing departments from the ground up. 🎯 Whether you're a startup, a growing company, or an established business aiming to craft powerful strategies, develop an iconic brand, execute international campaigns, and drive remarkable growth for your business, I am here to help you achieve your goals. Let's connect and explore how I can support your marketing needs with tailored strategies and impactful solutions. 🚀 Feel free to reach out to me directly or through my LinkedIn profile. Here's to new beginnings and exciting opportunities! #MarketingConsulting #BrandStrategy #MarketingCampaigns #InternationalExpansion #MarketingExpert #NewBeginnings
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𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗛𝗼𝘄 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗮 $𝟮𝟬𝟬 𝗖𝗿𝗼𝗿𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁.... . . Last Sunday, I watched an intriguing web series called "Hustlers" on Amazon Mini TV. In the final scene, the company's founder lands a massive $200 million investment from SoftBank, a major venture capital firm. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗳𝘂𝗻𝗱𝗶𝗻𝗴? The founder's innovative product, ApnaPG.com, offers house and room rental services without any middlemen. This scene left a profound impact on me, highlighting the critical role of marketing alongside technology for a startup's success. The founder's strategic marketing efforts drove 1 lakh visitors to the website and secured 10.5 thousand subscribers, directly leading to the 200 crore funding from SoftBank. 𝗧𝗼 𝗶𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗮 𝘄𝗲𝗹𝗹-𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗵𝗮𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘀𝗮𝗹𝗲𝘀, 𝘁𝗲𝗰𝗵, 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝘀, 𝗹𝗲𝘁'𝘀 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝘆: ✅ 𝙏𝙚𝙘𝙝 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙞𝙨 𝙅𝙪𝙨𝙩 𝙩𝙝𝙚 𝙎𝙩𝙖𝙧𝙩: ApnaPG.com's cutting-edge solution was the foundation, but it was the marketing strategy that brought it to the forefront. ✅ 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙁𝙪𝙚𝙡𝙨 𝙂𝙧𝙤𝙬𝙩𝙝: Effective marketing campaigns created buzz, attracted users, and built a subscriber base that showcased the product's potential to investors. ✅ 𝙎𝙖𝙡𝙚𝙨 𝘾𝙤𝙣𝙫𝙚𝙧𝙩 𝙄𝙣𝙩𝙚𝙧𝙚𝙨𝙩 𝙞𝙣𝙩𝙤 𝙍𝙚𝙫𝙚𝙣𝙪𝙚: With a robust marketing strategy driving traffic, the sales team must be prepared to convert leads into loyal customers. ✅ 𝘿𝙚𝙨𝙞𝙜𝙣 𝙀𝙣𝙝𝙖𝙣𝙘𝙚𝙨 𝙐𝙨𝙚𝙧 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚: An intuitive, user-friendly design keeps visitors engaged and encourages them to become subscribers. ✅ 𝘾𝙧𝙤𝙨𝙨-𝘿𝙚𝙥𝙖𝙧𝙩𝙢𝙚𝙣𝙩 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣: Successful startups thrive on the synergy between departments, each contributing to the company's growth and success. For founders and LinkedIn audiences, this story serves as a powerful reminder: a great product needs equally great marketing. Building a strong marketing strategy can be the catalyst that propels your startup to new heights, attracting users and investors alike. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿, 𝗯𝘂𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝗿𝗶𝗻𝗴𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻𝘀𝗶𝗱𝗲. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝘀𝗮𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽'𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. #Digitalmarketing #marketing #marketingstrategy #seomarketing #seomarketingstrategy #contentmarketingstrategy #jaipur #founders
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🚀 "Innovating Operational Marketing: The Fuel for Startups" 💡 Startups have an urgent need to stand out in a competitive landscape. Operational marketing becomes their secret weapon to propel them toward success. Discover innovative strategies that propel startups to new heights. 🌐 Extreme Personalization: Successful startups understand their customers at a deep level. Use personalization to create unique and memorable experiences. 🚀 Targeted Digital Marketing: Focus your resources on targeted digital campaigns. This maximizes your impact by directly reaching interested audiences. 📱 Mobile-First Approach: Smartphones are the centerpiece of modern life. Adopt a mobile-first approach to reach your customers wherever they are. 🎁 Irresistible Offers: Startups need to offer more than products or services. Create irresistible offers that captivate and retain your customer base. 🌐 Strategic Collaborations: Explore strategic partnerships to expand your reach. Well-chosen collaborations can open new opportunities. 📈 Fine Data Analysis: Invest in data analysis for informed decision-making. Data guides your strategy toward growth. 📣 Engaging Content: Create content that captures attention and generates engagement. Engaging content strengthens the relationship with your customers. By integrating these innovative strategies, startups can transform challenges into opportunities and write the next chapter of their success. #OperationalMarketing #Startups
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5 things I've learned in 5 years working in a startup as a Director of Marketing: - Being able to make fast yet analyzed decisions is a must-have skill. - Experiments are your best friends. - Besides marketing skills, you also need to work on your product, tech, and sales skills. - Talking with experts who have already done it is the shortcut you need. - You can never do it alone (or only with your team); it's always a whole team effort. Any fellow startupers here? Do any of these resonate? #marketing #startupmarketing
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🚀 "Innovating Operational Marketing: The Fuel for Startups" 💡 Startups have an urgent need to stand out in a competitive landscape. Operational marketing becomes their secret weapon to propel them toward success. Discover innovative strategies that propel startups to new heights. 🌐 Extreme Personalization: Successful startups understand their customers at a deep level. Use personalization to create unique and memorable experiences. 🚀 Targeted Digital Marketing: Focus your resources on targeted digital campaigns. This maximizes your impact by directly reaching interested audiences. 📱 Mobile-First Approach: Smartphones are the centerpiece of modern life. Adopt a mobile-first approach to reach your customers wherever they are. 🎁 Irresistible Offers: Startups need to offer more than products or services. Create irresistible offers that captivate and retain your customer base. 🌐 Strategic Collaborations: Explore strategic partnerships to expand your reach. Well-chosen collaborations can open new opportunities. 📈 Fine Data Analysis: Invest in data analysis for informed decision-making. Data guides your strategy toward growth. 📣 Engaging Content: Create content that captures attention and generates engagement. Engaging content strengthens the relationship with your customers. By integrating these innovative strategies, startups can transform challenges into opportunities and write the next chapter of their success. #OperationalMarketing #Startups
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🚀 "Innovating Operational Marketing: The Fuel for Startups" 💡 Startups have an urgent need to stand out in a competitive landscape. Operational marketing becomes their secret weapon to propel them toward success. Discover innovative strategies that propel startups to new heights. 🌐 Extreme Personalization: Successful startups understand their customers at a deep level. Use personalization to create unique and memorable experiences. 🚀 Targeted Digital Marketing: Focus your resources on targeted digital campaigns. This maximizes your impact by directly reaching interested audiences. 📱 Mobile-First Approach: Smartphones are the centerpiece of modern life. Adopt a mobile-first approach to reach your customers wherever they are. 🎁 Irresistible Offers: Startups need to offer more than products or services. Create irresistible offers that captivate and retain your customer base. 🌐 Strategic Collaborations: Explore strategic partnerships to expand your reach. Well-chosen collaborations can open new opportunities. 📈 Fine Data Analysis: Invest in data analysis for informed decision-making. Data guides your strategy toward growth. 📣 Engaging Content: Create content that captures attention and generates engagement. Engaging content strengthens the relationship with your customers. By integrating these innovative strategies, startups can transform challenges into opportunities and write the next chapter of their success. #OperationalMarketing #Startups
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🚀 "Innovating Operational Marketing: The Fuel for Startups" 💡 Startups have an urgent need to stand out in a competitive landscape. Operational marketing becomes their secret weapon to propel them toward success. Discover innovative strategies that propel startups to new heights. 🌐 Extreme Personalization: Successful startups understand their customers at a deep level. Use personalization to create unique and memorable experiences. 🚀 Targeted Digital Marketing: Focus your resources on targeted digital campaigns. This maximizes your impact by directly reaching interested audiences. 📱 Mobile-First Approach: Smartphones are the centerpiece of modern life. Adopt a mobile-first approach to reach your customers wherever they are. 🎁 Irresistible Offers: Startups need to offer more than products or services. Create irresistible offers that captivate and retain your customer base. 🌐 Strategic Collaborations: Explore strategic partnerships to expand your reach. Well-chosen collaborations can open new opportunities. 📈 Fine Data Analysis: Invest in data analysis for informed decision-making. Data guides your strategy toward growth. 📣 Engaging Content: Create content that captures attention and generates engagement. Engaging content strengthens the relationship with your customers. By integrating these innovative strategies, startups can transform challenges into opportunities and write the next chapter of their success. #OperationalMarketing #Startups
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🚀 Timing is Everything: Launch Your Product for Success! 📊 Did you know? 13% of startups fail due to mistimed product launches. Don't let your innovation become a statistic! Four key strategies to nail your product launch timing: 1️⃣ Leverage market research Dive deep into your target audience's needs, analyze competitors' offerings, and identify potential market barriers. Use this data to pinpoint the optimal launch window. 2️⃣ Align with seasonal trends and consumer behavior Consider how seasons affect your product's demand. Launch when your target audience is most receptive and likely to engage with your offering. 3️⃣ Ensure company-wide launch readiness Confirm that all departments are prepared to support the launch. From production capacity to customer service, every team should be aligned and ready. 4️⃣ Honestly assess your team's capabilities and resources Be realistic about what you can achieve. Plan your launch based on your current resources and capabilities to ensure a smooth, successful rollout. Are you a startup seeking expert guidance on marketing strategy? Let's connect and set your product up for success! What's your biggest challenge in timing your product launch? Share in the comments! 👇 #ProductLaunch #StartupSuccess #MarketingStrategy #EntrepreneurshipTips
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