Jason Hanson’s Post

Attention SaaS sellers, a little food for thought: Winning the lottery? Odds are 1 in 292 million. 🎰 But guess what? Last year, 5.2 million new millionaires emerged. How? 🔑 Disciplined savings 🔄 Smart decisions 💰 Leveraging compound interest Might sound dull, but hey, it gets results! Now, how does this relate to SaaS sales? As we step into 2024, you've got two choices: 🍀 Count on luck to find success. OR 🎯 Craft a killer strategy that ensures victory. Reflecting back, I know exactly where I'd pour my energy. What about you? Stay tuned for more!

As a SaaS founder, you’ve probably experienced this firsthand - pouring your heart and soul into building an amazing product, only to struggle to get it to market and achieve consistent sales. It can take years, even five or more, to reach your revenue goals. And sometimes, despite your best efforts, you might not get there at all. But here’s the thing: building a great product is just the beginning. Getting it to market and making sales consistently is a whole different ball game. That’s where we come in - Ambridge Advisory. We’re here to help you navigate this process and achieve your revenue goals. We understand the challenges you’re facing, and we’re committed to helping you overcome them. ▶️Start here👇 🔗 https://lnkd.in/eyEyeJny

If I could learn how to build a profitable SaaS in the most efficient way possible from the top 0.1% of founders - I’d put everything aside and just listen. Next week, I’ll be joining Guillaume Moubeche and Adam Robinson on Nathan Latka’s webinar to unpack: - 3 new pricing page changes that’ll double your signups - The Mario Model (do not make the Dragon mistake) - The #1 mistake most “wanna be” PLG companies make Guillaume will share how they got Lempire to $10M in profits while also presenting the 5-part cold email framework that’s driving a 27% reply rate. Meanwhile, Adam will break down how he has added $1M in ARR in less than 60 days and will reveal the one change he made to achieve an 8.2% free-to-paid conversion rate. To give you some context, that’s 3% higher than the industry average. By the way… Both of them are fully bootstrapped. Both of them are product-led and masters at creating leverage in their business. If I were you, I wouldn’t miss this. It’s on August 14th at 1pm EST. No fees. No promotions. No strings attached. The registration link is in the comments 👇

My best investment in 2024!!! I started Christian Krause's program this year, and it’s been my best investment so far. The community within this program is incredible; I've never seen so many people in one place ready for sparring and real exchange. Despite my years of experience in SaaS sales and leading teams, this program helped me to further master the basics. What makes it so valuable? The depth of knowledge it provides. It’s not just superficial content – even after four years as an Account Executive, I found fresh insights here. For anyone looking to level up their sales skills, I can only recommend this program. https://lnkd.in/dgsa56kZ

Market research: There's a ton of SaaS sales coaches giving free advice on Linkedin. In all fairness, everyone's trying to make a buck, but I seriously question if all this free advice is so good then why is it free? And if I told you my secrets to how I closed $4M/YR in SaaS and made an MSP the fastest growing on INC5000, would you buy any more coaching from me?

After doing some reflection and connecting with top performers on my team, these are the top 3 attributes successful SAAS sellers possess 🤓 1) a fire inside to succeed 2) spend more time on moving deals forward 3) build a life outside your book of business Would you agree or disagree? What am I missing? PS if you can identify the early 2000s rock band referenced in one of the attributes I will give you a virtual high five 🙋♀️😉 #sales #strengths #perserverance

A few weeks ago, I hosted a LIVE sales seminar with 50+ founders, where I was cold calling in real time. Here’s the background… In 2011, I bootstrapped my first SaaS company by closing the first 500 clients through cold calling. After growing the company for 12 years to well into 7-figures annual recurring revenue (ARR), it was acquired. Today, I’m replicating much of that bootstrapped success with my new SaaS company. Once again, I am well on my way to closing the first 500 clients through cold calling and outbound sales. Aside from cold calling and creating sales opportunities in the seminar, I also revealed: ➡️ The exact tools and processes I'm using in my sales flow ➡️ My go-to apps and softwares to make work efficient ➡️ How you can create opportunities in minutes ➡️ Real-time cold calling techniques and tricks The feedback from attendees was so positive, I decided to give access to whoever wants it. If you're a startup founder, bootstrapping a business, or trying to get a business off the ground, you should check this out. Click here to access the recording 👉 https://lnkd.in/emGRmhy3

Building comp plans for sales teams is the ultimate combination of art, science, and a ton of complexity. The best comp plans have to: 💪 Protect your business margins 🚀 Offer achievable upside 📎 Be simple and easy to understand Oftentimes it isn't until months after rolling out a new comp plan that sales leaders discover how misaligned the individual contributor incentives were to actual business outcomes. By then, you've flushed a quarter worth of progress down the tubes. Michael H. shares a nifty tool, QuotaPath, which can help solve for this so sales leaders don't find themselves isolated and struggling to hit their number.

🎯 SaaS Founders: Your product is important, but your network is invaluable. I’ve seen this time and again... The most successful SaaS founders aren’t just building great products—they’re building strong networks. Here’s how: 1. Contribute to discussions in your industry. 2. Engage with other founders and learn from their experiences. 3. Share your journey, including the hard lessons. You’d be amazed how many doors open when you show up authentically. We've all seen this firsthand with Adam Robinson & RB2B. Start small. Drop a thoughtful comment on someone’s post today. Who knows where it might lead...

One of the biggest gripes I hear from founders is, “I’m not a salesperson. My focus is building a great SaaS product, not pushing deals.” But here’s the truth: no matter how great your product is, just 13% of subscription businesses ever cross $10M ARR — even after 10 years. Scaling isn’t just about the product; you also need to convince hundreds or thousands of customers to vote for your business with their dollars. Whether you love it or hate it, you simply can’t ignore sales. As a founder, you’re the first salesperson, and the journey evolves from there. You've got to make peace with sales :) The good news? Sales is a skill anyone can hone. It’s not about manipulating people; it’s about having compelling, meaningful conversations that help your buyers solve real problems. In my session at SaaStock, I’ll share guidance for founder-led sales and a handful of strategies to help you close your first 100 customers. 📍 Accelerate Stage 📅 October 16th, 12 PM