Hebert de Almeida 🎯’s Post

MMA Global India & GroupM launch 4th Modern Marketing Reckoner’24 https://ift.tt/7kW8IfE MMA Global India and GroupM, WPP’s media investment group, launched the fourth edition of the Modern Marketing Reckoner 2024: Winning with AI at the thirteenth edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key pillars or Ps of marketing (product, place, price and promotions) but is revolutionising organisations from the ground up, marking an irreversible change.   The report explores AI's potential to enhance marketing, from gaining consumer insights to transforming product design and the consumer journey. It discusses AI's dual role as both evolutionary and revolutionary, integrating tools like predictive text and chatbots across various marketing functions, including e-commerce and campaign execution, while emphasising the importance of measuring marketing ROI.  Prasanth Kumar, MMA Global India Co-Chair and CEO - GroupM South Asia, said, "The Modern Marketing Reckoner 2024 is a comprehensive guide for marketers who aim to succeed with AI. This report offers valuable insights, carefully researched data, and real-world examples of how AI can be leveraged in marketing. What sets it apart is the inclusion of perspectives from over 60 industry experts across diverse domains, whose human intelligence and experience in powering AI is truly invaluable.”   Marketers and agencies are swiftly delving into groundbreaking technology, discerning between superficial novelties and truly transformative tools, with key imperatives:  Marketers value high-quality, authentic internal data like brand essence, past communication, consumer insights, cohort responses, platform performance, packaging details, pricing, and customer reviews to ensure AI models are authentically trained for real-world application.  Organizational transformation is vital for maximizing AI's impact in marketing, involving integration across Finance, Technology, CMI, sales, and Talent Management, with rapid evolution in budgeting, talent management, and a "Test and Learn" approach. Investment in Data and MarTech is increasing, with shared ownership of implementation and utilization among Marketing, Finance, and Technology leaders.  AI is driving transformation in agencies, fostering new integrated models centered on AI-enabled platforms for seamless collaboration and co-creation.  Moneka Khurana, Country Head and BOD Member, MMA Global India, said, “The grand launch of the Modern Marketing Reckoner (MMR) at IMPACT Delhi marks a pivotal moment for the industry. The report provides actionable insights into AI's transformative impact on the 4 Ps of Marketing - Product, Place, Price, and Promotions. By compiling wisdom and foresight from over 60 industry leaders, it equips marketers with the strategies and frameworks needed to win with AI-driven marketing, fostering innovation and driving growth. At MMA, we are dedicated to empowering marketers to...

MMA Global India & GroupM launch 4th Modern Marketing Reckoner’24 https://ift.tt/CWBREiU MMA Global India and GroupM, WPP’s media investment group, launched the fourth edition of the Modern Marketing Reckoner 2024: Winning with AI at the thirteenth edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key pillars or Ps of marketing (product, place, price and promotions) but is revolutionising organisations from the ground up, marking an irreversible change.   The report explores AI's potential to enhance marketing, from gaining consumer insights to transforming product design and the consumer journey. It discusses AI's dual role as both evolutionary and revolutionary, integrating tools like predictive text and chatbots across various marketing functions, including e-commerce and campaign execution, while emphasising the importance of measuring marketing ROI.  Prasanth Kumar, MMA Global India Co-Chair and CEO - GroupM South Asia, said, "The Modern Marketing Reckoner 2024 is a comprehensive guide for marketers who aim to succeed with AI. This report offers valuable insights, carefully researched data, and real-world examples of how AI can be leveraged in marketing. What sets it apart is the inclusion of perspectives from over 60 industry experts across diverse domains, whose human intelligence and experience in powering AI is truly invaluable.”   Marketers and agencies are swiftly delving into groundbreaking technology, discerning between superficial novelties and truly transformative tools, with key imperatives:  Marketers value high-quality, authentic internal data like brand essence, past communication, consumer insights, cohort responses, platform performance, packaging details, pricing, and customer reviews to ensure AI models are authentically trained for real-world application.  Organizational transformation is vital for maximizing AI's impact in marketing, involving integration across Finance, Technology, CMI, sales, and Talent Management, with rapid evolution in budgeting, talent management, and a "Test and Learn" approach. Investment in Data and MarTech is increasing, with shared ownership of implementation and utilization among Marketing, Finance, and Technology leaders.  AI is driving transformation in agencies, fostering new integrated models centered on AI-enabled platforms for seamless collaboration and co-creation.  Moneka Khurana, Country Head and BOD Member, MMA Global India, said, “The grand launch of the Modern Marketing Reckoner (MMR) at IMPACT Delhi marks a pivotal moment for the industry. The report provides actionable insights into AI's transformative impact on the 4 Ps of Marketing - Product, Place, Price, and Promotions. By compiling wisdom and foresight from over 60 industry leaders, it equips marketers with the strategies and frameworks needed to win with AI-driven marketing, fostering innovation and driving growth. At MMA, we are dedicated to empowering marketers to...

𝗪𝗶𝗹𝗹 𝗵𝗲𝗮𝗹𝘁𝗵𝘁𝗲𝗰𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝘁𝗲𝗽 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘂𝘀𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝟮𝟬𝟮𝟱? AI represents a transformative opportunity for marketing operations and effectiveness. The pace of AI advancement is outstripping most marketing leaders’ ability to capitalize on its potential. When we polled these marketing leaders on their adoption of AI in 2024, it seemed that most were taking a cautious approach. In a more recent poll with the The Healthtech Marketing Network it looked like there had been progress in adoption, but very few had truly operationalized the use of AI in their marketing. 𝗜𝗻 𝟮𝟬𝟮𝟱, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗰𝗼𝘂𝗹𝗱 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗮𝗻𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗴𝗮𝗶𝗻𝘀. Success in 2025 will largely depend on how effectively marketing teams can integrate AI into their operations, from content creation to campaign optimization and customer analytics. The verdict is out on who they will partner with to help them on this journey. “𝘞𝘦’𝘷𝘦 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘦𝘥 𝘵𝘩𝘦 𝘷𝘦𝘯𝘥𝘰𝘳𝘴 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘷𝘦𝘳𝘴𝘶𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘰𝘧 𝘣𝘳𝘦𝘦𝘥 𝘷𝘦𝘯𝘥𝘰𝘳… 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘺𝘰𝘶’𝘳𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘧𝘧 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘰𝘧 𝘣𝘳𝘦𝘦𝘥 𝘷𝘦𝘯𝘥𝘰𝘳. 𝘞𝘦’𝘳𝘦 𝘢𝘥𝘰𝘱𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘢𝘯 𝘈𝘐 𝘤𝘩𝘢𝘵𝘣𝘰𝘵 𝘵𝘩𝘢𝘵 𝘴𝘦𝘳𝘷𝘦𝘴 𝘢𝘴 𝘢𝘯 𝘚𝘋𝘙 𝘰𝘯 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.” – Stacy Malyil Sand In our view, the martech platforms' integration of AI has been clunky and limited. We strongly encourage everyone to experiment. There are so many innovative tools out there. Some like Clay are catching on like wildfire. What's your favorite AI tool? Personally I am obsessed with NotebookLM

Unleash the Power of AI: Dive into the Future of Marketing with The Modern Marketing Reckoner(MMR) 2024 a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions. read more: https://lnkd.in/d8U272hc GroupM | WPP | MMA Global India | Prasanth Kumar | Moneka Khurana | Amit Jain | Aseem Kaushik #AI #GenAI #Marketing #Innovation #MMAImpact2024 #Adtechtoday

Unlock Success: 6 Game-Changing AI Marketing Tactics Every Business Needs Today In a world where digital trends evolve faster than ever, harnessing AI isn’t just an advantage—it’s essential. From personalized customer journeys to real-time analytics, AI is reshaping how we connect, engage, and grow. Here’s how you can use AI to supercharge your marketing strategy: Top 6 AI Marketing Tactics to Transform Your Business: Data-Driven Personalization: Use AI to tailor content and offers that resonate with each client, boosting conversions and loyalty. Predictive Analytics: Tap into AI’s forecasting power to anticipate trends and customer behavior, so you’re always one step ahead. Smart Content Creation: Save time and resources by leveraging AI to generate optimized content that meets audience interests. Automated Customer Service: Deploy AI chatbots for 24/7 support, improving customer satisfaction and capturing leads effortlessly. Enhanced Ad Targeting: Let AI pinpoint your audience with precision, reducing ad spend while maximizing reach and relevance. Insightful Data Visualization: AI transforms complex data into clear visuals, allowing you to make informed decisions at a glance. Act Fast! I’m opening up 5 spots for clients at a limited 50% discount—a rare opportunity to experience AI-driven marketing strategies without breaking the bank. Ready to turn complex challenges into clear growth? Secure your spot today and don’t miss out on the future of marketing!

Revolutionizing Marketing with AI-Powered Tools BahramSoheili AI is revolutionizing the digital marketing landscape. By analyzing vast amounts of data, predicting trends, and personalizing customer experiences, AI is enabling businesses to make more informed decisions and improve campaign performance. Key AI tools like AI-powered CRM systems, predictive analytics, and programmatic advertising platforms are optimizing marketing strategies and targeting specific audiences more effectively. AI-powered content creation tools can generate various types of content, saving time and ensuring relevance. AI is enhancing customer engagement through chatbots, virtual assistants, and personalized recommendations. These tools provide instant support and foster deeper connections with customers. Measuring the impact of AI on marketing ROI involves analyzing metrics such as customer acquisition costs, conversion rates, and overall sales. AI-driven analytics platforms help marketers understand which channels and touchpoints are most effective. The future of marketing is closely tied to advancements in AI. We can expect to see more sophisticated AI tools capable of real-time decision-making and predictive analysis, further personalizing the customer journey and enhancing campaign performance. In conclusion, AI is a powerful tool for marketers and is shaping the future of the marketing industry.

Hossain Consulting utilizing AI for personalized marketing strategies

The Role of AI in Marketing: Opportunities & Challenges at Lawefilms At Lawefilms, we’re always exploring new ways to create better, smarter marketing solutions for our clients. Artificial Intelligence is one of the most transformative tools our industry has seen in a generation. Let’s look at how we’re leveraging AI’s benefits and addressing its challenges. Here’s how AI impacts our approach at Lawefilms: 👍 The Benefits 1 - Scaling Efficiency: AI allows our small team at Lawefilms to operate with the impact of a much larger agency. By automating data analysis and communications, we deliver the power of a big agency with the responsiveness of a dedicated partner. 2 - In-Depth Audience Insights: AI tools give us deeper insights into client audiences, analyzing behavior and engagement patterns at scale. This means every campaign we create is personalized, relevant, and designed to convert. 3 - Real-Time, Data-Driven Adjustments: AI’s real-time insights allow us to make smarter adjustments to campaigns on the fly, maximizing ROI and delivering genuine value for our clients. 👎 The Drawbacks 1 - Data Privacy Concerns: At Lawefilms, data ethics and transparency are top priorities. While AI enables powerful personalization, we ensure every tool we use aligns with a responsible and respectful approach to customer data. 2 - Loss of the Human Touch: While AI can automate tasks, it doesn’t replace real connection. That’s why we infuse our own voice into each project, balancing advanced tech with the authenticity and human touch your brand deserves. 3 - Job Displacement Fears: The rise of AI brings an unsettling reality—many traditional roles in marketing are at risk of being automated out of existence. The rapid pace of change creates an urgent need for upskilling, and marketers who stay ahead of the curve become more vital every day. The Lawefilms Approach AI is reshaping marketing, but at Lawefilms it’s about more than technology; it’s about trust, creativity, and real value. We help our clients harness the power of any technology that allows them to connect with audiences more effectively—but only if it preserves the unique voice and personality of your brand. What’s your take on AI in marketing? Is it an opportunity, a challenge, or both? Let’s discuss in the comments!

AI in Marketing: 6 Automations to Save Time and Drive Revenue Transform your marketing strategy with these game-changing AI automations: 1) Automated Email Campaigns:   ↳ Sending emails manually can be time-consuming and inconsistent.   ↳Solution: Use AI to automate personalised email sequences based on user behaviour, such as abandoned carts, sign-ups, or purchases.  2) Predictive Analytics for Better Targeting:   ↳ Guessing your audience’s preferences often leads to wasted efforts.   ↳Solution: AI analyses customer data to predict their interests, enabling hyper-targeted campaigns that convert.  3) Social Media Scheduling and Optimization:   ↳ Posting at the wrong times can kill engagement.   ↳ Solution: AI tools schedule posts for optimal times and even recommend content that resonates with your audience.  4) Dynamic Ad Personalization:   ↳ Generic ads often fail to capture attention.   ↳ Solution: AI dynamically adjusts ad creatives and messaging to match individual user behaviour, ensuring relevance and higher ROI.  5) Chatbots for 24/7 Customer Interaction:   ↳ Delayed responses can lose leads and frustrate customers.   ↳ Solution: AI chatbots provide instant responses, resolve queries, and guide customers through the buying process- even while you sleep.  6) Content Creation and Curation:  ↳ Creating fresh content regularly can be overwhelming.   ↳ Solution: AI generates engaging blog posts, captions, or product descriptions, and curates relevant industry content to keep your audience engaged.  Implement these AI automations to save time, boost efficiency, and supercharge your marketing results! P.S. Want to bring AI into your marketing strategy?  DM me, and let’s make it happen!

“What happens when everyone becomes great at marketing?” AI is transforming marketing at lightning speed. Tools that once required huge budgets and teams are now accessible to businesses of all sizes. From automated content creation to hyper-targeted customer journeys, AI has levelled the playing field and there aren't any excuses now for poor quality outputs in marketing. But here’s the twist: when everyone has access to the same cutting-edge tools, standing out becomes much harder. We’re heading into an era of AI-driven saturation whether you are an influencer, a data analyst or a hard core marketer where will you find the critical point of difference? In a new world where everyone’s campaigns are optimised by the same algorithms and powered by the same platforms, differentiation can’t come from technology alone. Add to this the ever-expanding MarTech ecosystem—with over 11,000 tools and counting, and the innovation that AI offers as a tempting new MarTech business idea, where do we start to untangle the opportunities. Especially considering that the chances of us massively over estimating what AI can do now, and at the same time dramatically underestimating (and therefore not preparing for) how it will impact our businesses or present opportunities in the future is highly likely!! This brings us to an urgent question: What’s next for CMOs in this AI-driven marketing world? The role of the CMO is evolving in profound ways: 1- Strategist: AI can execute, but it can’t create a vision. CMOs will lead by aligning AI’s power with brand purpose and long-term goals. 2- Curator: With over 11,000+ MarTech tools available, and this number growing daily with new AI led tools, CMOs will act as curators, cutting through the noise to find the tools that actually deliver value and have longevity in mind. 3- Creative Champion: AI might automate tasks, but human creativity will be the ultimate differentiator. Great brands will stand out through storytelling, innovation, and authenticity. 4- Ethics Leader: Trust is everything. CMOs will safeguard transparency and ensure AI is used responsibly. The future isn’t about humans vs. machines. It’s about humans and machines working together. If you’re a CMO, marketer, or just someone passionate about the future of business, I’d love to hear your thoughts: • Are you excited or anxious about AI’s role in marketing? • What do you think sets brands apart in this new landscape? • How is your organization balancing AI’s capabilities with human creativity? Let’s start a conversation! The marketing world is changing—and we’re all shaping its future.