Thomas Chen - Selling Changes Lives’ Post

How 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 you should sell your product or service:⁣ • Spam people with cold DMs.⁣ • Lower your prices to attract customers.⁣ • Focus on features, not the value you provide.⁣ ⁣ How 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 sell your product or service:⁣ • Build trust by sharing valuable, relatable content.⁣ • Solve your audience’s real problems.⁣ • Highlight the transformation or results your product delivers.⁣ ⁣ 𝐌𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐖𝐀𝐍𝐓 𝐭𝐨 𝐛𝐮𝐲 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮.⁣ Don’t force them.

Here are the 3 Types of Stories You Need to Tell in Your Marketing: 1️⃣ The Story of Your Product or Service Highlight how your product or service solves a problem. Focus on what makes you uniquely different from everyone else in your industry. Focus on that one thing that makes you stand out. Make people say, "I need to talk to you!" 2️⃣ Share the Story of Your Customer Think testimonials or customer success stories.  The Problem: What was frustrating your customer? Your Solution: How did you solve it? The Result: How is their life better now? 3️⃣ Tell Your Story This is the most compelling of all. The Dream: What did you desperately want? The Struggle: What obstacles were in your way? The Triumph: How did you overcome them? Share your journey of struggle and success. It's not just about selling; it's about connecting. When people empathize with you, they engage deeply. They care. And when people care, they buy. They advocate. They spread the word. #storytelling #marketing #businessgrowth #customerengagement #empathy

STOP SELLING, START CONNECTING! Most people don’t know YOUR PRODUCT yet — and that’s OKAY! What they do need is to see how you can solve their problems and make their lives easier. Start by sharing RELATABLE stories. - How does your product fit into everyday life? - How does it make things better? - Showcase real testimonials and success stories Trust is not built OVERNIGHT. Create content that speaks directly to your audience’s needs, concerns and aspirations. Be authentic Answer their questions Engage with their feedback Show you genuinely care Because it’s NOT just about selling a PRODUCT; it’s about building a brand people believe in. FOCUS on connection, trust and storytelling. 🤩 it

Most businesses spend their time chasing customers, but the real success lies in creating something so valuable that customers chase you instead. It’s not about following trends — it’s about redefining them. Here’s how to make the market come to you! 1. Identify a Unique Problem: Focus on a gap the market hasn’t addressed yet. The more specific, the better your solution will stand out. 2. Build a Strong Brand: Position yourself as the go-to authority by sharing valuable insights and success stories. 3. Deliver Unmatched Value: Offer something so compelling that people can’t help but choose you. When you stop chasing and start leading, your audience will naturally follow. Ask yourself: Are you solving problems or just selling products? What can you do today to shift from chasing to creating?

Technology doesn’t end with developing a product or service to meet a specific need. In fact, you are just doing a warm-up into the tech space if your product or service isn't in the market yet. The real journey starts with sales ↳ How do you convince them it’s a need, not a want? ↳ Why should they trust you with the solution you are proposing? ↳ And in a competitive, why should they choose you over your competitors? Finding the perfect answers to the above questions is good. But the greater part is telling it perfectly. A way that would make them conclude and say, “So I’ve been missing this all my life. I didn’t even realize it until now.” Once you get them to this stage, then rest assured you have them hooked 70%. The rest now depends on other factors. But first, how do you get to this 70% Master the art of storytelling and persuasion. Everybody loves stories, especially stories that resonate with them. And to achieve that, you have to: ↳ Understand your target audience: Know their background, beliefs, experience, lifestyle, etc. ↳ Show, don’t tell: Give them something to imagine and walk them through the journey. ↳ Be empathetic: It makes your audience feel understood and trust your offerings. ↳ If possible, use personal experience: 80% of the time, stories from your personal experience resonate better. This way, they are sure that you really understand what they are going through. ↳ Establish a clear message: Ensure your story has a clear takeaway that reinforces your brand’s message and leaves a lasting impression on your audience. Remember, the goal is all about sales and brand awareness. And that can only happen after you’ve created an emotional connection with your audience that leads to trust and loyalty.

🚨 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗖𝗮𝗻 𝗠𝗮𝗸𝗲 𝗼𝗿 𝗕𝗿𝗲𝗮𝗸 𝗬𝗼𝘂𝗿 𝗕𝟮𝗕 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 🚨 Here’s the hard truth: 🚀 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 but still fail miserably if your 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 is off. Positioning is how your product lives in the mind of your customers. And in B2B sales, it's 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. Here’s why: 1️⃣ 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻: In a crowded market, you're one of many options. If your positioning doesn’t clearly communicate what makes you stand out, you’re just 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘸𝘪𝘥𝘨𝘦𝘵. Customers don't buy “better” – they buy 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. 2️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: If you're trying to appeal to everyone, you're speaking to no one. Positioning helps you narrow down your focus to the 𝘳𝘪𝘨𝘩𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦—the people who need your product, not just anyone who might use it. 3️⃣ 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗩𝗮𝗹𝘂𝗲: Customers don’t buy the 𝘱𝘳𝘰𝘥𝘶𝘤𝘵; they buy the 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯. Your positioning should frame your product in a way that solves your customer's most painful problems. Nail this, and price becomes less of an obstacle. 4️⃣ 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Consistent messaging across all your channels hinges on clear positioning. When every sales conversation and marketing asset tells the same story, customers know exactly what they’re getting. So, before you push the next feature, remember this: ✨ Positioning isn’t a “nice-to-have.” It’s the 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 between being a 𝗹𝗲𝗮𝗱𝗲𝗿 and getting lost in the noise. Stop tweaking features. Start mastering your positioning.

Make the first look at your product crystal clear: 1. Show them what you sell 2. Add some key traits or callouts to position the product 3. Have a clear, accessible action 4. Pull in social proof Let us take a look at your site, and try us FREE – we'll send you a conversion optimized section on your site within 2 days https://lnkd.in/gBGgzMF2

The Unspoken Challenges💪🏽… 📲 Selling digital products can be a real hassle, trust me, Late nights, countless revisions, and moments of doubt are all part of the journey. patience and consistency are everything. 🌱 There were days when I wanted to give up, but I kept reminding myself why I started. It's not just about the product, it's about believing in yourself and your vision. Keep showing up, keep improving, and keep connecting with your audience. The results may not be immediate, but they will come. Stay patient, stay consistent, and remember that the journey is just as important as the destination. Comment “goals” to start your new journey SHARE YOUR THOUGHTS IN THE COMMENTS👌🏽 FOLLOW ME FOLLOW ME FOLLOW ME

Great ads aren’t just about selling—they're about connecting. When you truly understand your customers' struggles, you can create solutions that resonate on a deeper level. Compassion drives creativity. Ask yourself: how can your product or service make someone's life easier, happier, or better? That’s where the magic happens. #CustomerFirst #EmpathyInAction #MarketingWithHeart

What’s the secret to getting people excited about your product? Stick around because I’ll share the answer in just a few seconds. 🎯 It’s Not About What You Sell, It’s About the Problem You Solve Did you know that most people don’t care about *what* you’re selling—they care about how it will help them? Product knowledge is important, but if you’re not solving a problem for your audience, you’re missing the mark. 💡 Here’s something to think about: When you talk about your product, do you focus on its features or how it can improve someone’s life? 💬 Drop a 💡 emoji if you’ve ever shifted your pitch to focus on solutions! What’s one problem your product solves? Share in the comments! The secret is focusing on the problem your product solves, not just what it does. People care about how you can help them, so make your pitch about their needs, not just your knowledge #SolutionSelling #FocusOnValue #NetworkMarketingTips #ProblemSolversWin #GrowYourBusiness