I2BF Global Ventures’ Post

Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dGaNfw3q

Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom.co. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dr7J-f9m

Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom.co. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dS8s9Jj8

Navigating the GTM Strategy in Your Pitch Deck When approaching your seed pitch deck, the inclusion of a Go-To-Market (GTM) slide is crucial. It's a pivotal moment where you invite potential investors to understand your roadmap for market entry. The GTM slide is not just another slide; it's your opportunity to articulate how you will generate revenue, your sales directives, and marketing endeavours. It illustrates how thoroughly you've considered your Ideal Customer Profile (ICP) – an essential factor for investors. A pattern emerges across successful early-stage venture decks: the narrative brings the investor into the entrepreneur's perspective. From your operations to market assessment, every element should reflect your strategic thought process. Transparency with potential investors is key; it aligns their expectations with your mission and approach from the outset. The GTM strategy must be tailored. Your startup is unique, and your GTM should echo that individuality. It’s a canvas where your customer acquisition methods should shine. It could be through unconventional channels, partnerships, or innovative lead-generation tactics. Emphasize your distinctive approach, whether through paid digital strategies or scaling a direct sales force. Now, imagine your customers are your biggest fans, your unofficial sales force. If you're in B2B, picture your main customers bringing their entourage onto your platform. That's the kind of buzz you want to be bragging about. It's special, and you need to flaunt it. - Define your target market with precision. The focus should not solely be on the company sizes but delve into the roles and individuals within – those who will champion your product or service. If your startup is in the early stages, detail your methods for identifying and testing market segments. - Network effects can exponentially amplify your startup's presence. If customers are advocating for your product or bringing their network onto your platform, highlight this. It's a compelling narrative that differentiates your venture. Your GTM slide is the crystallization of how you perceive and intend to acquire your customer base. It may unveil your proprietary strategies, content leverage, or above-average conversion rates. More than just an investor briefing, the GTM slide is a strategic internal document, a roadmap from ideation to global market presence. Without a clear GTM strategy, the journey to market leadership remains uncharted. At the end of the day, this slide is your battle plan, your move from daydreams to boardroom handshakes. It’s not just investor eye candy; it’s a blueprint for your team, too. Without a solid plan to find and win your core customer, you’re not conquering anything, are you? And for the visual touch, imagine a rocket – your startup – powered by a brilliant GTM strategy, set against a backdrop that’s all business growth and success. Quite the narrative and visual combination, wouldn’t you say?

Did you know that startups see revenue growth of 268% on average in the first year compared to 144% and 70% in the following years? The key to success lies in strategic marketing. 🚀 Starting a business involves identifying decision-makers, developing diverse content, and strategic planning. Are you ready for the challenge? Share your thoughts below! https://lnkd.in/egUKa53x

B2B Startup Founders, this one's for you! 🚀 Want the secret sauce to skyrocket your growth? 📈 LinkedIn Marketing for Startups just dropped a 🔥 new benchmark report packed with data-driven insights to optimize your GTM strategy. Plus, get exclusive insights from industry leaders like HockeyStack and Scale Ventures! 💡 Ready to fuel your startup's growth?

In the dynamic realm of business, where innovation meets opportunity, the essence of a Go-To-Market (GTM) Strategy emerges as a tool for unparalleled success. Why do we place such profound emphasis on a GTM strategy at Hone Ventures? Because it embodies the orchestration of market savvy, unique value, strategic marketing, and insightful sales tactics that elevate a product from concept to market leader. A GTM strategy is the compass, sail, and rudder of your venture, built on four foundational pillars: - **Target Market Profiles**: Knowing your audience sets your course. - **Value Proposition**: Distinguishing your offering is your battle cry in the competitive fray. - **Marketing Plan**: Your map to navigate the shifting currents of consumer attention. - **Sales and Distribution Strategy**: Understanding where and how to best reach your customers ensures safe passage to market success. Without these elements, a venture risks being adrift in an unforgiving sea of commerce. But a well-crafted GTM strategy does more than guide you to success—it weaves your offerings into your brand's narrative, building lasting connections with your audience and cementing a legacy that transcends mere transactions. At Hone Ventures, we see crafting a GTM strategy as the art of turning visions into victories and transforming innovative ideas into enduring legacies. We invite fellow visionaries to join us on this journey. Together, with our expertise and your unique vision, there's no limit to what we can achieve. #GoToMarketStrategy #Innovation #MarketSuccess #BusinessGrowth #HoneVentures

Wondering how a fractional CMO can supercharge 🚀 your startup growth? Read our latest blog on how. #B2BSaas #Growthmarketing #fractionalCMO #Businessgrowth #Saasgrowth https://lnkd.in/gkxaiunQ

"I want to retain control over my business. As I go-to-market, I just need a marketing co-pilot so I can still override their decisions." Let that analogy sink in... + this founder wants full control over their business + they fundamentally believe they can do their own marketing + but they want a co-pilot so they can get and stay on the right course I heard variations of this from 100s of founders. These are smart, kind, talented individuals. They are building useful tech startups. That's why I created GTM Booster, my 'done-with-you' offer. We design your go-to-market plan and GTM micro-tests. Weekly meetings to prioritize ideas & make *decisions*. You send me WIP assets and questions in between. I send you feedback, tools, templates, & emails. Oh, and a lot of Loom videos. Really a ton lol Every week you focus on micro-testing. We review results and draft new tests. Success = Happy Paying Customers. We keep going until you've got: *business*-market fit. It is a no-nonsense subscription so you can cancel anytime. No obligation to continue unless you find value. And, we work together until it makes sense. I'll gladly find you a replacement, too. It is that simple. Here's what a founder said recently: “I genuinely look forward to Thursday afternoons to meet with Sweta because I know that: A. We'll be hanging out with a truly great person with an infectious positive energy (Trust me you need that in a startup) B. We will be challenged by a very smart and knowledgeable person who REALLY knows her craft. If you fit her requirements, you run, don't walk to take a call with her.” You in? I'm fully booked right now. I can take 2 startups next month. Schedule a free consultation to secure your spot. Book via the first pinned post on profile. p.s. I only work with kind, smart founders building useful tech who are serious about hitting $250K ARR and want to run GTM micro-tests that don't burn time and cash.

🎯 How I Help B2B Founders and tech startups nail their marketing goals Over the last year, I’ve had the chance to work with some brilliant teams – helping them refine their positioning, connect with their ideal customers, and create demand that really works. Heading into 2025, I’ve got three key services designed to help ambitious startups move forward with confidence and focus: 1️⃣ Bravebird Boost Workshop 🚀 A focused, one-off session to clear the fog and give you practical direction for your marketing challenges. What we’ll do: – Sharpen your positioning and messaging so it’s clear and impactful. – Align your strategy with the right customer personas. – Create a personalised action plan to take away and put into motion straight away. What you’ll get: A fresh perspective and clear, actionable steps delivered in a detailed deep-dive report. 2️⃣ Retainer Services 🔁 Flexible, ongoing support for when you need consistent, high-quality marketing help. Here’s how you can use your hours: – Crafting content like case studies, blogs, and high-impact conversion copy. – Developing and managing ad campaigns to drive results. – Reviewing your current strategy and offering targeted recommendations for improvement. Why it works: You’ll have a senior marketer on hand to support your goals without the hassle of hiring in-house. 3️⃣ Persona to Scale programme 🌍 This is for startups with big ambitions. A structured, four-phase programme to build strong foundations for long-term growth. What we’ll cover: – Define your brand positioning and messaging so it resonates. – Build scalable frameworks that align sales and marketing efforts. – Create the systems and strategies you need for consistent, sustainable growth. Why it’s different: Hands-on strategy tailored to your business, designed to deliver time to value and set you up for the future. 📅 I’m already booking into Q2 2025, so if any of this sounds useful, drop me a message and I’ll send over the services pack. You’ll also find more on the Persona to Scale Programme in the comments. Let’s make your 2025 a standout year. #b2bmarketing #startupmarketing #marketingstrategy