Minimalist started small - just Rahul Yadav and me with a hunch: skincare could be honest. We stumbled, learned, and grew. Three lessons I shared on CNBC-TV18’s Young Turks: 1) Test every idea yourself - data beats guesswork. 2) Price for trust, not trends - affordable & fair price (not lowest price) won us loyalty. 3) Stick to your why - ours was transparency in an opaque market. Whether it was the call to skip big ads for word-of-mouth or picking science over hype when no one cared or not participating in Instagram trends, we have always let our brand values drive our decisions. Shereen Bhan got the unfiltered story - watch here . If you’re a founder on this road, maybe it’ll spark something. What’s a lesson you’ve learned? #StartupLessons #FounderJourney #YoungTurksReloaded
YT Reloaded | The Rise of Minimalist with Mohit Yadav | Podcast | N18V | CNBC TV18
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Wonderful to watch and hear you Mohit, simple but powerful thoughts 👍
Mohit Yadav As a new entrepreneur who's still working on the business model and a regular customer of Minimalist, this post is quite relatable!
Staying true to your 'why' is what sets a great startup apart. Quality, fairness, and purpose—these are the real pillars of success. Wishing you all the best on this journey!
phenomenal journey :)
You did an amazing job with you vision and efforts and your simplicity
Congratulations and brilliantly articulated 👍
Insightful
Your entrepreneurial journey is truly a landmark to the young mind who are planning to start their startup, Pls broadcast your podcast, webinar or seminars on more social media platforms to enrich the knowledge of entrepreneurship by covering an audience of grade 3 cities .
Great interview and the journey itself, very inspiring Mohit Yadav
Scaling D2C Brands to 100cr ARR @6Months Media | DTC Growth & Performance Marketing Consultant | Co-founder @6Months | Ex - ABFRL, Honasa
1wMinimalist really did transform how skincare brands communicate and market to their consumers Mohit Yadav