Social Media Teams! We need to come up with a word (or saying) that describes the 'buzz' you get, when users shout out your strategies in the comments section?!
In May '23 we kicked off a workstream aimed at improving Masterbrand's organic performance on YouTube. By the end of the year, we'd not only flattened the decline - we were seeing a healthy UK organic view growth rate of +21.4%.
Crunching the number's today, it looks like we've not only doubled that number, but reached a 51% growth rate between Jan and May '24. Boom.
4Studio's longform strategy has certainly been the jewel in the crown. Brand defining titles across YouTube (like Gogglebox) are now organically reaching more 18-24s than ever before and watchtime keeps growing. Shifting this channel's demographic to skew younger and more female has been no mean feat.
Numbers aside, it's bloody lovely to see that our efforts are appreciated enough to get the odd shout out 😉
So next time you find yourself at the end of a YouTube rabbit hole, craving something comforting, familiar and slightly nostalgic... I can highly recommend searching for Channel 4, hitting subscribe and treating yourself to a few hours of Gogglebox.
Shout out to everyone in team longform - especially Harry Kalfayan, Thomas Smart and William Swainger. I can't wait to see what the next 6 months holds for you!
