To Be Designed reposted this
Ever stopped to ask yourself: 🤔 Do I know my brand as well as I know my product or service? 👀 And what would people say about my brand when I’m not in the room? If those questions feel hard to answer, maybe your brand could use a little therapy. Kind of like how therapy helps you understand yourself better, brand therapy is all about getting to know your brand on a deeper level—what it stands for, how it’s seen, and how it connects with people. I’m putting together a little series to walk you through this process. Think of it as a chance to sit your brand down on the proverbial couch and come out stronger, clearer, and more human. Because honestly, people don’t just buy products—they buy stories, connections, and feelings. And a brand that gets that? It does half the work for you. What would your brand discover in therapy? Stay tuned.
