How to grow your business effectively in Marketing In Action

Thinking of hiring an agency to fuel your growth? 🚨 Not so fast. Without the right infrastructure, you’re not just spending money — you’re burning it. 💸🔥 Agencies need real data to deliver results. If you’re not feeding them insights like: 📊 Deal outcomes and pipeline stage progression 🎯 Lead quality and source tracking 💡 Conversion ratios and customer lifetime value They’re flying blind. Even the best agency can’t optimize your marketing without knowing what’s driving actual business growth. Before bringing an agency on board, make sure: ✅ You have systems in place to track deal outcomes, lead sources, and pipeline movement. ✅ There's a clear feedback loop for sharing which leads are converting and driving revenue. ✅ You can provide real-time insights on what's working and what's not. Without this setup, you’re not investing in growth — you’re paying for guesswork. Agencies aren't magicians. Give them the data they need to succeed, or you're just throwing cash into the fire. 🔥 #DataDrivenGrowth #MaximizeROI #MarketingStrategy #AgencySuccess

I wasted $55,000 on my first marketing hire. Here’s why—and how you can avoid the same mistake. When I hired my first marketing team, I had no plan. I assumed “more marketing = more revenue.” 𝗦𝗽𝗼𝗶𝗹𝗲𝗿: 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆. Here are the 3 questions I wish I had asked before hiring: 𝟭. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 #𝟭 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗜 𝗻𝗲𝗲𝗱 𝗳𝗿𝗼𝗺 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? For me, it was lead generation. But I never defined that, so my team focused on brand awareness instead. 𝟮. 𝗗𝗼 𝗜 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲? A good marketing team can’t work miracles if you don’t have the right sales funnel or tech stack. 𝟯. 𝗔𝗺 𝗜 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲? Marketing is a marathon, not a sprint. I wanted results in 3 months, but success takes patience. That $55K was a painful but priceless lesson. Today, I hire smarter—and so can you. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝘀𝘀𝗼𝗻 𝗳𝗿𝗼𝗺 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺? 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁 𝗯𝗲𝗹𝗼𝘄. (Repost ♻️ to help founders save money.) Follow me for more lessons from the trenches.

Balancing marketing, sales, and hiring is tough. Before Bundly.AI, I faced these challenges daily. It’s no secret that spreading yourself too thin leads to burnout and stalled growth. The constant juggling of tasks makes it difficult to maintain quality and efficiency, which can ultimately cost you clients. Bundly.AI changes the game by: - Automating content creation - Streamlining processes Agencies can finally focus on what matters – growth and innovation. Whether it's crafting a detailed business plan or developing a robust marketing strategy, Bundly.AI delivers high-quality results in record time. Let Bundly.AI be the solution to your entrepreneurial struggles. Discover the power of efficiency at Bundly.AI! 🌱

Viral marketing isn’t enough to scale your business. If 100 new leads came in tomorrow… Could you handle it? Would you be able to manage the workload, onboard new hires, and still avoid 12-hour days? Scaling successfully means pulling the right levers—marketing, client delivery, and operations. If you ignore one, you’ll face burnout, unhappy clients, or profit leaks. The key? Process documentation. When your processes are clear, your team can follow them—allowing you to delegate and scale *without* increasing your workload. You can’t delegate what isn’t defined. So start your documenting and refining now, *as* you do the tasks! So you’ll be ready for the growth when it comes.

The best way to accurately plan for future hiring needs on your marketing team is by thinking of fuel, engine and foundations. Emily Kramer walked us through the framework she uses to guide startups. 1 - Planning and goal settings needs to come before hiring plans.  2 - You have to hire for fuel, engine and foundations. 1 - Doesn’t matter if it’s OKRs or goals or KPIs or big rocks. Whatever it is, you need a system. In marketing there’s infinite things to do. Just like a product team has infitine features they could build... but normally they couldn’t operate without a product strategy and a roadmap. Marketing also needs this approach. You need to have goals for the big projects and the big initiatives that you’re doing. Not just a pipline or an MQL target. And when you plan that out, you should think about what you would also love to prioritize but can't. Kind of like 'goals on hold' because of capacity constraints. Figure out what it would take to be able to get to those in terms of hiring. What’s possible with the team that you have today and what are the things you want to do but can’t get to... yet. This helps inform headcount planning but also tells other teams, like hey we really want to do all of those things you’re asking for but we can’t do that until we have another writer or another marketing ops person to setup our foundational systems. 2 - The fuel, engine and foundation analogy adds another element to this. Fuel is content and all the things you’re creating. Engine is demand gen and growth. Foundations are product marketing and marketing operations. The goal is to balance all of these elements. If you hire a fuel person, you’re probably going to need another engine person and at some point, please, please, you need to check on your foundation humans behind all of that tech :) Full interview with Emily here > https://lnkd.in/gmafptYN 

🌟 New Year, New Growth Strategies! 🌟 In this week’s edition of the CMO Blueprint Newsletter, we’re tackling a question that many early-stage founders grapple with: When should you hire a VP of Marketing? We break down: 🔵 7 reasons why a VP of Marketing can be a game-changer 🔵 How to time this critical hire for maximum impact 🔵 Tips for avoiding common marketing team mistakes And as always, don’t miss our Hack of the Week! This time, we’re showing you how to use AI to save time and create surveys, a quick and easy way to boost productivity. #B2BMarketing #StartupGrowth #MarketingLeadership 📰 Read the full post here: https://lnkd.in/eCpswAp4

"We know exactly what we need to do to grow. We just can't get it done." ☝ Heard this from a SaaS founder recently, and have heard it countless times before. Sound familiar? Their reality: ✅ Good ideas ✅ Solid product ✅ Clear strategy ⛔ Not enough execution Why? The execution gap: ✖️ Not enough bandwidth ✖️ Missing specialist expertise ✖️ Can't justify full-time hires ✖️ Agencies are too slow/expensive The result? Half-finished projects. Missed opportunities. Frustrated teams. Here's what I've learned after helping B2B companies solve this exact problem: 1️⃣ You don't need a massive team. You need the right experts at the right time. A Facebook ads specialist spending 5 focused hours will outperform a generalist spending 40. 2️⃣ Strategy without execution is pointless. Having a brilliant "marketing strategy" doc doesn't drive revenue. Having a decent strategy that's actually implemented does. 3️⃣ Traditional agency models are broken Long contracts, big retainers, endless meetings, slow delivery... No wonder everyone hates working with agencies. 4️⃣ The future is fractional. The most successful companies we work with have stopped trying to do everything in-house. Instead, they: → Own strategy & vision internally → Build a network of trusted specialists → Add execution support as needed → Move fast while staying lean This is why we built Dodeka differently. We're the fractional marketing team that actually executes. No long contracts. No massive retainers. Just experts who plug in and get stuff done. What growth initiatives are stuck in your planning doc right now? 👇

You're About To Waste Money On Marketing STOP. Here's what your "marketing genius" won't tell you: - Your funnel is leaking - Your onboarding is broken - Your product isn't sticky - Your CAC is bleeding you dry And you know what? It's not their job to tell you. But I will. Fix your damn system first. I've seen companies 10x their results without hiring a SINGLE new marketer. Why? Because systems scale. People don't. P.S. Your competition is busy hiring their 5th marketing manager. Perfect.

From hiring your first marketer to scaling a high-performing team — setting up a marketing function is the foundation of growth. It’s about more than just filling roles. It’s about building a system that drives growth, aligns with business goals, and delivers measurable impact. Excited to host Amit Thapliyal from PeopleStrong and Udit Agarwal from Exotel at GrowthX for a fireside chat on Establishing the SaaS Marketing Function, at 8 PM today. Here’s what we’ll cover: - Hiring your first marketer and structuring your team. - Setting goals, metrics, and aligning with company OKRs. - Tools, frameworks, and processes to scale efficiently. The session is exclusively for GrowthX® members, but a few spots are open for folks in my network. If you’re looking to set up or scale your marketing foundation, this session is for you. RSVP via the link in the comments — see you there!

The secret to the explosive growth of Strategy Ladders? Hiring the right people. Your mindset MUST shift from asking "How can I achieve this?" to "Who can help me achieve this?" You need to find the right people who can help you reach your goals faster and better than you ever could. One of those people for me is our CMO, Kas Andz. When it comes to marketing, he’s like rice. 🍚 So, so granular about marketing that our team members sometimes get overwhelmed by his savant-like knowledge and experience. 🧠 Kas is a unique blend of the rule breaking and technical mindset of a growth hacker and the organizational insight of a CMO. Our clients absolutely love him. I want you to get a peek inside his brain. So you could see what it’s like working with him. (You can have full access to him as our 1:1 client or in our Community Program). He wrote a banger for you all: Leveraging the power of SEO for business growth. 🚀 Want to take a peek? Sign up here: https://lnkd.in/emHc95Bs ✌️🧡 🌮