jamie bunch’s Post

Our Club 51 / Latin GP group of companies is a sponsor of a number of rally races for this car driven by a world champion. We work closely with Formula 1 events and have a strong passion for racing as races are a strong metaphor for life and for business. They can be absolutely grueling and there is no room for laziness or for taking a break. Racing is truly an art form. Driving a purpose-built racing machine on a track has been described as playing chess strapped to a paint shaker, in a sauna. The sensation is one of transcendence where the human and the machine are both operating in harmony. A number of years ago, our group and our family has produced a number of racing television shows including Once Upon a Wheel with Paul Newman, who agreed to star in his first television program at the time, because my cousin David ended up buying six racing cars with him as part of that deal, becoming close friends and sharing in the passion for racing, entertainment production and philanthropy. Some of the best racers of the time including Al Unser, Jackie Oliver, Richard Petty, Stirling Moss, Mario Andretti, John Surtees and LeeRoy Yarbrough as well as a number of other celebrities including Kirk Douglas, Stephen Boyd, Dean Martin, Dick Smothers, Pancho Gonzales and a number of others starred in the program. We have a partnership with Formula 1 Brands on experiences created by Club 51 and our Latin GP group of companies. Join us at some of our events, with one of the most premier private member's business club in all of Latin America currently servicing over 400+ major families across Latin America and expanding globally delivering a premier members only business club with a Latin flavor. #assetmanagement #entertainment #racing #investmentmanagement #investmentbanking #privateequity #hedgefunds #ipos #formula1 #f1 #autoracing

🤝 We are thrilled to announce Racing1, a full-service hub for racing distribution, produced in alliance with Tabcorp, Arena Racing Company and Racecourse Media Group. 🇲🇦 Racing1's breakout deal with SOREC will bring international racing into Morocco across digital and retail channels. 🗣️ "The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds" - Simon Fraser, Racing1 spokesperson 🗣️ "Omar Skalli, CEO of SOREC, added: "This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks" - Omar Skalli, CEO of SOREC #horseracing #partnership #morocco #sportsbetting

🌟 From jockeys to businesses, the principles remain the same: Branding matters. 🥇 In conjunction with the #Randox Grand National 2024, we see how branding is not an exclusive domain of big business but fits all industries... even horse racing! 🏇💼 Just like in any industry, establishing your identity sets you apart and paves the path to victory. 🏆 Check out this fascinating article from #BBC #Sport highlighting the importance of recognition in horse racing. It dives into the story of Bryony Frost, a rising star in the sport, and how her distinctive style and personality have helped elevate her profile. 🌟 Whether it's your unique approach, your personal flair, or your commitment to excellence, showcasing what makes you special is key to attracting attention and winning fans. 🥇 So, take a cue from Bryony Frost and make your mark! Whether you're racing towards the finish line or striving for success in your field, remember: recognition and branding are your tickets to the winner's circle. #RandoxGrandNational2024 #BrandBuilding #Recognition #SuccessStory #branding #horseriding https://lnkd.in/eUDXvNeh

Hello LinkedIn Family, My name is Amor Zayana, and I am a 13-year-old with a dream as big as a Formula 1 racetrack. While I may be young, my passion for motorsport is immense, and I am determined to zoom towards my goal of becoming a Formula 1 driver. Without the necessary funds to fuel my racing career, I’ve decided to take proactive steps towards my dream. My ideal career path looks like this: 1. Indoor Karting - where it all begins. 2. Brentwood Junior Championship (Outdoor 4 strokes rentals)- my current step. 3. Club 100 British Championship (2-Strokes Rental) - Starting this month🔥 4. Become a Rotax kart owner and win the British Championship 5. Run the CIK-FIA Championship to prove my skills on a bigger stage. Move up the ranks to F4, F3, and F2. The ultimate goal: F1 – because who doesn't dream of standing on that podium? Of course, if I’m ultra-lucky, maybe I’ll sign a deal with an F1 team early on, or perhaps win the lottery to fuel this path. 😊 How You Can Help: Connect with Me: Share advice, mentorship, or simply join my network to follow my journey. Spread the Word: Share this post with your network to help me reach more people in the motorsport community. Sponsor Me: If you or your brand would like to support a young racer with big dreams, let’s connect. Your sponsorship could help fuel my path to F1, and together we can achieve great things. To support my journey, I’ve launched my own brand, Driver’s Seat Club, where I sell unique and stylish racing-themed tees. Every purchase helps fund my dream. Check out my website and consider buying a tee from Driver’s Seat Club. Every purchase brings me one step closer to the track. I’ll be keeping everyone updated regularly about my journey, so stay tuned for more exciting updates and racing adventures. Thank you for taking the time to read my story. Your support, in any form, is deeply appreciated.🏎🏁 #Motorsport #Karting #F1 #YoungEntrepreneur #Racing #SupportDreams #DriverSeatClub

THE ANSWER: THE RACING ROOM One of challenges our racegoers have referenced, and indeed one I’ve found myself when going racing, is the finding a place on course that: 1) I can treat as a reliable base-for-the-day, giving me the guarantee of a seat - and a bit of Racing Room, away from the masses in a comfortable environment. 2) Where the sport is the focus, so I can properly immerse myself in the racing, and not miss a moment of the action. 3) Puts me around like-minded people, who have a deep-rooted passion for racing, and are caught up in the genuine excitement of the event. People who love to applaud worthy winners whether they have backed them or not. 4) Provides me with access to quick “between-the-races” food and drink without having to queue for too long. 5) Gives a sense of being significantly better than an ordinary day out at the track - ie: provides a decent quality upgrade at a good price. And it is with this in mind that Cheltenham Racecourse are pleased to introduce The Racing Room for our big four days in March: THE RACING ROOM. What’s included: - Access to the Racing Room in The Tented Village containing decent sized screens to watch the racing on. - A guaranteed, reserved seat at a table. - A warm welcome and a Guinness, beer, wine or soft drink on arrival - A food voucher for the excellent Feed Room, located close by. - A race card - A photo opportunity with the Gold Cup - A selection of visiting racing legends throughout the day and updates on news from the track from a knowledgable host. - Tipping contest and losing betting ticket draws - Tote facilities Racing Room patrons have to hold a Club Enclosure badge. It’s is now on-sale. Please be aware it is limited to just 120 people per day. So be quick, because I genuinely think this will sell quickly! One thing for sure, it is where I would want to be… (if I wasn’t working!). As an added bonus for our Venatour Sports Travel Room To Race guests, if you have a room booked, you will be provided with a preferential price. The Jockey Club

🎬 Spotlight on the Future of Horse Racing: An Interview with Josh Sparke 🎬 Our Director of Procurement & Business Development, Josh Sparke, recently spoke with Insider Sport at the SBC Summit 2024 to discuss the challenges facing horse racing and explore innovative marketing strategies to bring the sport to new audiences.🏇 In this insightful interview, Josh addresses the historic barriers within horse racing and shares how a fresh approach, inspired by the digital transformations in sports like F1, could modernise horse racing and boost its appeal to younger fans. “The key is to adopt a hybrid approach, preserving the core elements of the sport – such as the thrill of live racing and the pageantry – while embracing innovations like advanced data analytics, improved digital platforms and more engaging content for younger audiences.“ For the full interview and more on how horse racing can evolve in the digital age, check out the link below👇: https://lnkd.in/e3NYT78c #LiveScoreGroup #HorseRacing #DigitalTransformation

fat.kartingleague launched to make #motorsport more accessible FAT International and the Smedley Group have partnered to launch the FAT Karting League (FKL), an initiative designed to make motorsport accessible to young racers. FKL’s focus is on inclusivity and affordability. Rob Smedley, CEO of Smedley Group, said, “This initiative is something I’m deeply passionate about, and with FAT and Four Gardens Motorsport’s partnership, we will drive huge change to break down barriers to make motorsport both accessible and inspiring for all.” Ferdi Porsche, CEO of FAT International, said, “Our mission is simple: to open the doors to motorsport for everyone. With the FAT Karting League, we’re breaking down barriers and creating a platform where talent and passion can thrive, no matter where you come from.” Read more here: https://lnkd.in/ey64JsgN #motorsportengineering #PMWExpo #motorsport #technology

Winning a local kart race is easy. Securing a spot in a professional racing team is difficult. Becoming a motorsports legend is near-impossible. Only 1% of aspiring racers make it to professional motorsports. But why is it so hard for talented drivers to reach the top? The reality of motorsport careers: 1. The financial barriers, intense competition, and physical demands often deter many talented individuals. 2. Access to top-tier equipment and training facilities is limited to those with significant funding. The main reason for this is the combination of high costs and rigorous training requirements. It's like trying to climb a mountain with limited gear and unpredictable weather—only the most resilient and resourceful make it to the summit. So, what can we do? Spreading awareness of the sport can attract outside sponsors with large capital. Companies can see significant marketing value and brand exposure by aligning with motorsports. This creates lucrative opportunities for both the sport and the sponsors. #Motorsport #Racing #Sponsorship

Santander Joins Williams Racing: A Game-Changer in F1 Sponsorship 1. Carlos Sainz: The Power of Personal Branding in Sports Sponsorship Carlos Sainz has once again demonstrated his extraordinary influence in the world of sports sponsorship. Having a long-standing partnership with Santander during his time at Ferrari, Sainz’s ability to bring the financial giant into Williams Racing underscores how an athlete's personal brand can extend beyond the track. His role as a bridge between the brand and the team highlights how influential drivers can actively shape partnerships that benefit both parties, setting a benchmark for the power of athlete-driven marketing strategies in Formula 1. 2. Financial and Developmental Benefits for Williams Racing For Williams Racing, the partnership with Santander represents more than just a logo on the car; it’s a significant financial boost that can revitalize the team. These funds are expected to: Enhance R&D efforts: Potentially improving the performance of their cars and bringing them closer to competing with the top teams. Elevate brand visibility: As Santander’s established global reputation can attract more fans and partners to the team. Foster a snowball effect: Encouraging other sponsors to see Williams Racing as a viable platform for investment, especially given Santander’s endorsement of the team’s potential. 3. Strengthening Williams Racing's Position in F1 Santander's involvement is not just a sponsorship; it’s a statement of confidence in Williams Racing’s future. With the financial stability provided by this partnership, the team can focus on long-term growth strategies, aiming to climb the competitive ladder in Formula 1. Additionally, the visibility and credibility brought by Santander could signal a new chapter for the team, attracting other global brands to join their journey. #formula1 #sponsorship #sports #motorsports #personalbrand #santander

Same trend globally also for betting on horse racing Less horses Less races Less clients Less money Less interest This report in the U.S. shows a 56% inflation adjusted decline since 2003 (sports globally for like for like comparison would be over 10 fold up in several regions) And globally the HORSE betting product is IDENTICAL to 2003 Zero innovation No cash out (except Colossus Bets) Zero innovation No prop or SGP markets Zero innovation No fixed odds (US and several regions) Zero innovation No margin changes / experimentation Zero innovation No syndicates (except Colossus Bets and AB Trav och Galopp ) Zero innovation The rate of decline will accelerate now - because smaller pools create self fulfilling issues. https://lnkd.in/dV2328zA