Jessica Bowman’s Post

Technical SEO audits are not about saying "We need to get all this stuff done". It is about prioritization and understanding what are the things that are most likely to 𝐦𝐨𝐯𝐞 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝𝐥𝐞.  It's easy to get overwhelmed by the laundry list of "issues" that tools like SF spit out - they are great but a human brain is needed to make it work. 🎓 Think about it: 𝐈𝐟 𝐲𝐨𝐮 𝐟𝐢𝐱 𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐧𝐠𝐥𝐞 𝐢𝐬𝐬𝐮𝐞, 𝐰𝐢𝐥𝐥 𝐢𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐨𝐯𝐞 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝𝐥𝐞? Sometimes, it's about identifying the low-hanging fruit that can make the biggest impact. I love using the Eisenhower Matrix. This is how it works--> Ask yourself 2 questions about each issue you want to deliver in the audit: - Is it urgent? Does it need immediate attention? - Is it important? Will it significantly impact your SEO? 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐭𝐚𝐬𝐤𝐬 𝐚𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠𝐥𝐲: 1️⃣ Do (fix): Urgent and important issues. 2️⃣ Schedule: Important but not urgent issues. 3️⃣ Delegate: Urgent but not important issues. 4️⃣ Delete: Issues that are neither urgent nor important. By focusing on what truly matters, you can maximize your SEO efforts and achieve better results. What approach do you use when it comes to prioritization of SEO issues? #SEO #SEOAudit #Prioritization 𝘐𝘮𝘢𝘨𝘦 𝘤𝘳𝘦𝘥𝘪𝘵: 𝘩𝘵𝘵𝘱𝘴://𝘴𝘭𝘢𝘣.𝘤𝘰𝘮/𝘣𝘭𝘰𝘨/𝘦𝘪𝘴𝘦𝘯𝘩𝘰𝘸𝘦𝘳-𝘮𝘢𝘵𝘳𝘪𝘹/

Large technical SEO audit docs are a waste of time. Why? Because they'll never get implemented. Instead of spending time on detailed reports, the goal should be to make sure your recommendations get put into action. Here's how: - Start with the result: Work backwards from what you want the client to do. The goal is implementation, not just delivering a report. - Get buy-in from the right people: Big changes need executive approval, so make sure your recommendations align with their business goals. Smaller tasks? Hand them off to junior stakeholders with clear, actionable steps. - Speak their language: Developers want technical details. Executives want to know the business impact. Marketers want to know the cost and results. Tailor your message to what matters to them. - Keep it simple: Clients get overwhelmed by long lists of issues. Focus on a few high-impact recommendations that will make a real difference. - Use tools to work smarter: Don’t try to fix everything. Use tools to find the biggest issues and focus there—less time wasted, more progress made. By simplifying and focusing on what matters, you'll get better results from your audits. #SEO

🚨 Think SEO audits are just technical jargon or only for big businesses? Think again! 🚨 Let’s bust 5 common SEO audit myths holding websites back from growth: 1️⃣ “SEO Audits Are Only for Big Businesses” Fact: Even small businesses benefit. Fixing foundational issues can help you compete against larger competitors. 2️⃣ “If My Traffic Is Good, I Don’t Need an Audit” Fact: Traffic doesn’t always mean success. SEO audits dive deeper—checking for crawlability, mobile usability, and hidden errors. 3️⃣ “SEO Audits Are Too Expensive” Fact: A good audit pays for itself by uncovering missed opportunities that drive ROI. 4️⃣ “SEO Audits Are Just Technical Jargon” Fact: The right audit provides clear, actionable steps, not just data dumps. 5️⃣ “Tools Alone Can Handle My Audit” Fact: Tools are great for collecting data, but expert insights turn data into actionable strategies. Don’t let myths hold back your growth. Ready for actionable insights? Let’s talk. Schedule Your Audit Today 👉https://hubs.li/Q031tysF0 (fill out the form halfway down the page)

→ A technical SEO audit is a checkup of your website’s digital health. It involves assessing aspects such as crawlability, indexing, site structure, loading speed, and overall performance, among other elements. → Conducting a thorough examination helps you detect and address technical issues, ensuring your website functions seamlessly, appears in search results, and offers an outstanding user experience. ✅ Here’s a checklist on how to perform a technical SEO audit.  If you find this post helpful save it for later!

Website Rankings Tanked? This In-Depth Audit Will Get You Back on Top Overview of Website Rankings Loss Audit - A Website Rankings Loss Audit is essential for identifying the reasons behind a drop in search engine rankings and for formulating a recovery strategy. - Common causes of ranking drops include algorithm updates, technical SEO issues, failed migrations, content changes, competitor improvements, and manual penalties. Key Steps in Conducting the Audit 1. Rule Out Technical Issues: Begin by checking for technical SEO problems or reporting glitches that could affect rankings. 2. Identify Affected Keywords: Determine which keywords and pages have lost rankings and assess the significance of these drops. 3. Check for Algorithm Updates: Investigate if recent Google algorithm updates correlate with the timing of the rankings drop. 4. Analyze SERPs: Examine search engine results pages to understand what competitors are doing better and how content types may have shifted. 5. Evaluate Competitor Strategies: Compare your site’s performance with competitors to identify gaps in content quality, authority, and backlinks. 6. Create a Recovery Plan: Develop a detailed plan addressing identified issues, tailored to the specific needs of the website. Importance of Professional Expertise - Conducting an effective audit requires expertise in SEO; hiring an experienced consultant can lead to quicker identification of issues and more effective recovery strategies. P.S. Want to stay informed on the latest in marketing trends ? Join my free newsletter. 👉 kingdigest.com

This year I made several changes to my consulting business. But the one that really stands out the most was breaking up my SEO audits into smaller more actionable reports that focus on key areas of the SEO process. The below chart is the result of a client implementing one of my "Index & Crawling Analysis & Audit" reports. They were able to remove several huge blockers to crawling and indexing and better optimize their crawl budget. The final report was smaller in scope than my full SEO audits, but it was easier for them to get approved and implement within the company. AND retaining them for future projects will be easier because of this. If you'd like to learn more about these types of reports, you can check them out here: https://lnkd.in/eXFYatJd

My 200+ SEO audit checklist is finally ready. Just a heads up, this checklist will be mostly SaaS-specific, but 75% applies to most industries (excluding ecom). It's also entirely free and ungated. If you'd like to signup for my newsletter or buy me a coffee, the option is there, but please do not feel obligated to do so. While this thing is a beast in its current state, I still feel like there's still so much to add. I'll probably continue to tweak as I think of more things to add. So this will be version 1. There's also a little introduction video showing you how to use this spreadsheet. Major shoutout to Daniel K Cheung. I took some inspiration from his checklist in creating this one. I'll post my spreadsheet along with Daniel's in the comments of this post. Let me know in the comments what you think!

"I got an audit, but it was just a bunch of spreadsheets. I didn't know what to do with it." Every good SEO strategist I know has had a client come in feeling confused and overwhelmed by an overpriced click-and-export audit. An audit by itself isn't meant to fix anything, but a good audit will give you a sense of what your opportunities are and what to do next. We know that amount of information is overwhelming. An expert will organize and prioritize the findings of an audit according to factors like - the nature and severity of the problems - your available resources, - your business goals

Do people read your SEO reports? Probably not! 👀 One of the hardest lessons I’ve learned working in SEO, (and honestly I’m still growing here) is that not everyone is a detail person. Me, I love data. Give me those spreadsheets – the bigger, the better. I think a lot of SEOs are the same. And in the past I’ve built detailed reports analysing the website performance from every angle 🕵♀️ In almost all cases, it’s too much data. And clients don’t care. Bottom line is that most businesses have 3-5 core KPIs for performance, and they’re rarely SEO metrics anyway. You get much more buy-in for SEO projects when they connect to those metrics. Try stripping out all that lovely data from your reports and just covering the performance that matters to leaders. ⏳ It’s not only time saved 🌞 It’s clarity too Now people actually know how SEO is performing, because it’s in terms that matter to them.

Most of your SEO success comes from verifying your sources. Here are the top 4 steps to verify your SEO audit sources, along with techniques to solidify them: 1. Use Multiple Tools Technique: Combine Ahrefs, Moz, and Semrush ↳ How it Helps: Each tool offers unique data, giving a more comprehensive view. 2. Cross-Check Data Technique: Compare Key Metrics  ↳ Highlights discrepancies in metrics like backlinks and domain authority. 3. Analyze Reports Technique: Review for Common Issues  ↳ Ensures the tools provide actionable insights on broken links and site performance. 4. Stay Updated Technique: Regular Tool Updates  ↳ Keeps your data and features current for accurate audits. Verifying SEO sources isn't a one-time task. It requires regular checks and updates, much like maintaining a healthy website.