Joe Zappa’s Post

https://lnkd.in/dWN-T9Ur 👍 a. Continuing to gain market share b. #1 ranking in net new business1 in Q3 and 2024 YTD c. M&A acceleration: acquisition of the world’s largest influencer and commerce marketing companies for $1 billion d. Upgrading full year 2024 organic growth guidance floor to +5.5%, versus +5.0% previously.

Media Planning and Buying: Strategies for Success Media planning and buying involves strategizing and purchasing ad space to reach target audiences effectively. It aims to optimize advertising campaigns for maximum impact. By understanding consumer behavior, market trends, and media options, marketers can create a tailored plan to connect with their audience. This process includes selecting the right media channels, negotiating prices, and scheduling ad placements. Effective media planning and buying can help businesses increase brand visibility, drive engagement, and ultimately boost sales. It is a critical component of any successful marketing campaign, ensuring that the right message reaches the right people at the right time. Read More: https://lnkd.in/g8ZTTz7C #whomarketer #mediabuying

📢 Why Do Brands Need an Advertising Agency? In today’s fast-paced digital world, having a strong marketing strategy is essential—but executing it effectively? That’s where an advertising agency steps in. From crafting targeted campaigns to managing media buys and optimizing brand visibility, agencies bring expertise, creativity, and efficiency to the table. 🚀 Let the experts help you cut through the noise and deliver the right message to the right audience. #AdvertisingAgency #MarketingStrategy #BrandAwareness #BusinessGrowth #AgencyScopeMedia #CreativeSolutions

In 2025, my ambition is to bring back the magic, fun, and excitement to media. Over the past few years, advertisers have increasingly focused on outcome-based media, linking investments directly to results, which is not necessarily a negative shift. However, this trend has led to a bias in media investments towards specific platforms, formats, and placements. I firmly believe that outcomes can be achieved through various other avenues. Successful campaigns in the past have demonstrated that positive ROAS can be achieved without solely relying on cost per outcome metrics. These campaigns thrived due to a strong communication platform, effective targeting strategies, impactful creatives, and robust measurement models. While lower funnel activities are important, they may not have a lasting impact on a brand's equity, which is crucial for driving organic performance. Media owners need to reassess their offerings, including inventory, measurement frameworks, and execution strategies. It is essential to leverage available consumer data to tailor media offerings and delivery to meet market demands. The era demands a shift from traditional approaches. Media owners must evolve their strategies to align with current consumer preferences. Stagnation is no longer an option in an ever-evolving media landscape. Collaboration is key to revitalizing the enchantment of media and ensuring the success of our campaigns. Let's join forces to bring back the magic to media. #linkedinmarketingexperts

In today’s fast-paced and competitive industrial landscape, businesses constantly explore innovative ways to capture attention and drive growth. Traditional marketing methods, such as television ads and newspaper promotions, are no longer sufficient to create meaningful connections with modern consumers. This is where Below-the-Line (BTL) marketing promotions emerge as a game changer. BTL promotion focuses on personalised, direct communication with the targeted audiences, allowing businesses to engage customers effectively by building long-term relationships and developing trust. These promotions refer to targeted marketing strategies designed to interact with specific consumer segments, often through non-media platforms. Unlike mass-market advertising, the campaigns focus on personalization, engagement, and measurable actions like: BTL promotions have emerged as a powerful tool in today’s industrial scenario, enabling businesses to build meaningful connections with their audience. It bridges the gap between brand awareness and customer engagement, ensuring higher conversions and long-term loyalty. By combining personalized offline experiences with digital strategies, businesses can leverage the full potential of BTL promotion to stand out in competitive markets. Whether you’re launching a new product, expanding your reach, or boosting sales, incorporating BTL promotional activities can significantly contribute to business growth and success amplifying brand visibility and presence with impactful BTL promotional strategies. #MarketingSolutions #WorkforceManagement #BTLMarketingTrends #MarketingStrategies #EmployeeEngagement #TechnologyResources #KWMCSVentures#HRSolutions #RecruitmentStrategies

MediaDiscoveryNG: Revolutionizing Global Brand Advertising In today’s digital landscape, brand visibility is key. MediaDiscoveryNG offers innovative media solutions that help brands connect with global audiences. From strategic planning to creative execution, we ensure your brand stands out. Discover our approach at mediadiscoveryng.com #BrandAdvertising, #DigitalStrategy, #MediaDiscoveryNG #MarketingExcellence

"Excited to have completed the Digital IMC Planning course by upGrad! Ready to craft integrated marketing strategies that connect brands with audiences across channels. 🚀📈 #IMC #DigitalMarketing #Strategy"

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

💥 Big Shifts in the Branding & PR World Today! 💥 The marketing landscape is experiencing seismic changes, with industry heavyweights like InMobi and WPP leading the charge into the next era of communication. Today, InMobi made waves by doubling down on AI-powered solutions that aren't just transforming targeting but revolutionizing the entire customer experience. This bold move, combined with WPP’s recent strategic acquisitions, underscores the fact that brands are no longer just competing on creative campaigns but also on their ability to leverage advanced technology to engage audiences. As marketing evolves, the crucial question for industry leaders—including top PR teams at Ogilvy and Ogilvy PR is: Will data and AI-driven insights complement or overshadow the creativity that has traditionally powered impactful branding? It’s a conversation we can’t ignore because the integration of tech is reshaping not only how we communicate but also why we connect with audiences. Let’s explore how these shifts will redefine the role of marketers and communicators in the near future. The intersection of human creativity and cutting-edge tech is where the real innovation lies, but how do we find that balance? Brands that figure this out are not just adapting but are setting the stage for the future of digital branding and PR. Let’s dive into this exciting new frontier together! #BrandingRevolution2024 #AIFueledMarketing #PRStrategyNextGen #CreativeMeetsTech

5 interesting facts from the 2024 Nielsen Annual Marketing Report 1- 82% in APAC and 62% in EMEA = % of marketers thinking the ad spend will increase in 2024 2- 70% of global marketers view Video and Display Online/mobile extremely effective & very effective 3- A 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales 4- In 62% of cases, digital display ads deliver above average effectiveness for both brand and sales objectives 5- Tracking the ROI at the channel level doesn’t reflect the consumer journey. For a full-funnel long-term ROI approach - Brand building is a key - Reaching and engaging new audiences by multiplying media channels - Cross-media approach: understanding the correlation between the channels and how they nurture each others #Advertising #APAC #MENA