John Neamonitis’ Post

Today, we are proud to announce an industry first, our newest infant formula three years in the making: Bobbie Organic Whole Milk. Coming April 2025, it's the first and only USDA Organic Whole Milk infant formula on the US market and we're damn proud of it. The groundbreaking recipe is made with USDA Organic whole milk, a critical choice in a formula category flooded with organic claims that fall short of the USDA organic seal. Our CEO and Co-Founder Laura Modi (mom of four), entered this industry to create the highest quality, organic infant formula she could feel confident feeding her own babies. This recipe is no exception -- in fact, it's something we've heard loud and clear that parents want. So we developed it. "We’ve been heads down developing this dream formulation and moving it through the stringent regulatory process for three years now—as parents first and formula innovators second, we hold ourselves and our suppliers to the highest standards for ingredient quality, recipe integrity, and manufacturing transparency, and this product is no exception.” Check out the full press release here: