John Petropoulos’ Post

Friends, I have exciting news! Starting today, I’m available on Intro as one of their verified "experts" to help brands and leaders navigate the new world order of marketing that makes dollars, and makes SENSE. 🚀 As the Founder of be/co and creator of the #responsiblemarketing movement, I’ve had the honor of working with world-class brands like PepsiCo, Diageo, Dell Technologies, IBM, Merck, M&T Bank, Taylor Morrison, Typeform...and now and I’m on Intro to help you do the same - with their support! (Oh yeah, and I kind of wrote a book about it that I'm hearing early readers think is pretty good!) Rapid-fire thought partnership is my thing, and I am here to help. Schedule a call if you want advice on: ✔️ Finding the magic words to get what you want at work (not to sound like the biggest nerd ever but I am a beast at slide storylines/headlines/captions/internal memos etc…Marc Aneed made sure of this from literal day 1 😁) ✔️ Breaking through to buy-in with peers and higher-ups (Charm is a good street, but genuine curiosity and respect goes even further) ✔️ Leveling up your content strategy (Whether that’s from my pen or the referral you desperately need) ✔️ Learning to make DEI-driven marketing a competitive advantage by avoiding the performative and solving actual problems ✔️ Finding your public voice - and using it! ✔️ Becoming the self-advocate you deserve ✔️ Making networking your superpower ✔️ My non-fiction authorship journey...& I mean the parts NOBODY talks about! ✔️ AND OF COURSE UNLEASHING YOUR (responsible) marketing magic! I am thrilled to share Intro's incredible lineup this week featuring transformational leaders like Joe Griston (Co-Founder of 2 unicorns, built Arrival), Ash Rust (Managing Partner of Sterling Road), Elliot Grossbard ☕ (Founder of Growthlistic), AJ Thomas ⚡️ (Founder The Troublemaker Lab and Good Trouble Ventures), Neng Bing Doh (Founder & CEO of HealthCrowd), Jordan Bouaziz (CMO at FROM FUTURE), Guy Yalif (Cofounder, CEO of Intellimize), Tobey Wood (xGS & Techstars), and Caroline Tsay (Board Director at Coca-Cola & Morningstar). Intro connects you with in-demand experts for personalized 1:1 advice over video. While anyone can create an account, I am so very grateful to be welcomed into their community of verified thought-partners. What an honor! Want to hop on a 15-min call this week? Book me here: intro.co/lolabakare And whether it’s me or someone else - remember what thing the world’s most successful people have fully embraced: #whywonderwhenyoucanask? We’ve all tried it…a lot of interesting things happen in our heads…but solutionizing is not one of them. Wallowing yes…but solutionizing? Not so much. (Lisa Kravitz coined that term and I’ve been in love with it since our NYU Stern School of Business years!!!)

Creating and distributing content on social, and not engaging with those who like and comment is like throwing a party and then the sitting alone in the corner not talking to anyone you invited. Executive-level thought leadership is probably the most capital efficient way to build affinity to your brand for #consultingfirm founders and leaders, even though it is incredibly resource intensive. Yet, I consistently see #consulting and #advisory firm leaders leaving money on the table. Every post you put out on this platform, you should be doing with activation in mind: - Does this show your expertise? - Does content appeal to the right people? - Will this encourage engagement? - What types of comments or questions will people have? - What other related content or information can I point people to? - What follow-up questions can I ask people about this topic? Answering these questions and planning your activation will help you start more conversations based on the content you put out, and the more conversations you can have, the more business you will generate. STRATEGY > DISTRIBUTION > ACTIVATION https://lnkd.in/gun_hNZC #consultingsuccess #consultingbusiness #consultinggrowth

We live in a crowded marketplace, where buzzwords and click-bait often dominate, and so leading with real value can feel unusual. But that’s exactly why it’s so powerful. When you focus on genuine value, you stand out from the crowd. Consider this: instead of following the latest trend, what if you concentrated on solving your audience's actual problems, sharing meaningful insights, and building lasting trust? It might seem counterintuitive, but it’s a key component to long-term success. Value should be your key differentiator. Whether you're creating content or campaigns, let’s make value our main focus. When you lead with value, you don't just attract customers—you build a community. How are you leading with value in your communications? #LeadWithValue #Legendeering #Marketing #Leadership #ValueDriven

💡 What's the best influence strategy you've picked up from us? Let's inspire each other! Share your thoughts below. 🌟 Need more tips? Comment here or DM us for exclusive insights! 👇 📚 Dive deeper: Visit our website #CommunityEngagement #InfluenceTips #ProfessionalGrowth #LearnAndGrow #CommunityEngagement #InfluenceTips #ProfessionalGrowth #LeadershipSkills #ContentMarketing #SocialMediaInfluence #SuccessTips #MarketingStrategies #DigitalLeadership #ThoughtLeadership #PersonalBranding #InfluenceMatters #OnlineMarketing #BuildYourBrand #StrategyDevelopment #InspirationDaily #CareerSuccess #LeadershipDevelopment #InfluencerMarketing #BrandStrategies #GrowYourBusiness #NetworkingTips #EntrepreneurMindset #SkillsForSuccess #CoachingTips #SocialImpact #LearnWithUs #LeadershipHacks #InnovationStrategy #CollaborateToGrow #BusinessInfluence #SmartStrategies #DailyMotivation #WorkSmart #BeInfluential #SmallBusinessTips #MindsetMatters #InfluenceEverywhere #StrategicGrowth #GrowYourImpact #LearnEveryDay #WisdomTips #TeamBuilding #PositiveImpact #SuccessMindset #InfluencerTips #InspireGrowth #KnowledgeSharing #EffectiveLeadership

Values play a fundamental role in shaping our identity. When seeking a workplace, it is vital to find alignment between our values and the leadership vision. At Platformance.io, Transparency and Integrity are at the core. These values will shape our relationships with all stakeholders, internally and externally. #Values #WorkplaceCulture #Transparency #Integrity

We live in a world where people always have brands trying to get their attention. So, how do you stand out from the crowd? Imagine that marketing is like a competitive game where the goal is to get someone to understand you and your brand quicker than the rest. How would you help this person pick your brand? What clues would you communicate, and how would you share them? Here are three simple suggestions for helping potential customers understand your organization's mission and value: 🌟 Be succinct - people don't have much free time, so get to the point quickly.  🌟 Be Comprehensible - Don't make people guess. Be clear with how you express your messaging.  🌟 Be Enticing - Capture your audience's attention quickly with visuals and messaging that speak to them. For more tips about how to shift up your marketing, check out Bill's article:  https://lnkd.in/gsFitUvp Bill Hayes David Yusem ✨Susan LePlae Miller, PQC Jillian Ballas #marketing #brandawareness #marketingstrategy ____________________________________ 👋 Hey! I’m Eben from ShiftUp, a strategic change agency delivering: 🌿 Growth Strategy & Marketing 🔅Brand Culture Activation We help purpose-driven leaders co-create what’s next. 🔶 Ready to get Shift done? Schedule a Free Alignment Meeting > https://lnkd.in/gcr2K3RR

Ready to skyrocket your brand's visibility? Here's the secret sauce! 👇🏾 Imagine this: Thought leaders have an ability to offer a fresh perspective. The best part? The more you share your unique views, the closer you get to your people. So, don't hold back! Embrace your knowledge and beliefs, and let's share them with the world. 🚀 The world needs more leaders who have some unique to say. #communicationstrategy #branding #visibilityispower

Shocker: I don't know everything. And neither do you. Going up through the ranks of Marketing I always prided myself on what I did know, what I could contribute and the impact I could make. Lots of I's. Hey, it's a bit boasty but it got me to where I am today, so I am proud of it. But something has changed. As you move from IC to leadership you often find yourself moving further away from the things that got you there, the things you know. First, I felt this made me weak. It's okay, don't panic if you are feeling like this too. In leadership, it's okay to say, "I don't know." *The lesson:* you don't need to know everything but you do need to be able to find and work with people that do. I shifted my thinking to good leadership is knowing that your job is to find people that are better than you to execute the plans you create today. This past year Traction Complete has been fortunate to start leveraging more smart people to help us grow: 1. Directive - helping us find efficiencies and scale our ads program. Jadene Lim has been doing and amazing job and with the help of the team Daizy Jain and Usman Shabbar we hope to blow this sky high. 2. SamSales - Samantha McKenna and Courtney Garcia helping us develop our LinkedIn game and bring both personality and practicality to the forefront. 3. Growth Sprints - excited to bring on Brendan Hufford to help us explode our organic growth and tackle so brand awareness challenges with our fearless content leader Rebecca Pelletier. Curious, how others have felt in this change and who you rave about that helped you get through it... #marketingleadership #idontknoweverything

Few years ago, the world was grappling with COVID, and consumer behavior's was shifting dramatically. But rather than buckle under the pressure, we saw it as an opportunity to innovate and grow. Here’s a story of how we led our marketing team through unprecedented uncertainties and came out stronger. 💪 When COVID hit, it felt like the ground was shifting beneath our feet. The usual marketing playbook was out the window. But in times of crisis, leadership isn’t about having all the answers. It’s about guiding your team with confidence and compassion. ❤️ → 1. Trust in Your Team: ↳ The first step was to trust in the collective strength of our team. We encouraged open communication and brainstorming sessions where every idea was valued. This fostered a sense of unity and purpose. 🤝 → 2. Pivot and Adapt: ↳ We noticed a massive shift towards online shopping. Instead of focusing on the loss of in-store sales, we doubled down on our ecommerce strategies. We launched targeted digital campaigns, highlighting the stylish and durable nature of GSHOCK watches. This pivot not only sustained us but opened new avenues for growth. 🌍 → 3. Empathy as a Core Value: ↳ During such turbulent times, empathy became our guiding light. We checked in regularly with our team members, acknowledging their struggles and offering support. This built a resilient and motivated team, ready to tackle any challenge. → 4. Consumer-Centric Approach: ↳ Understanding that consumers’ needs were changing, we conducted regular surveys and market research. We found that consumers were looking for value and reliability. We tailored our messaging to underscore these qualities in our products. → 5. Innovation in Adversity: ↳ Instead of viewing instability as a setback, we saw it as a chance to innovate. We explored new marketing channels and experimented with creative content that resonated with our audience. This kept our brand relevant and engaging. 💡 Looking back, the challenges we faced during these uncertain times didn’t just test us—they transformed us. Our team emerged more cohesive, innovative, and resilient. We learned that in the face of uncertainty, the key lies in trust, empathy, and adaptability. To all the leaders out there navigating through choppy waters, remember: your greatest asset is your team. Trust in them, support them, and together, you’ll not just survive, but thrive. #marketing #leadership

why are marketers still upset that executives in their company aren't posting on linkedin? if you want that to happen, it falls to marketing. not just to share a link and say 'go like this or reshare.' but marketing needs to take that next step and actually ghostwrite for executives. it's on marketing and content and social's shoulders to listen to the execs, learn their voice, and carve out a series of positions and opinions that are in line with what the company and leader wants to present. thought leadership can't be about endless self-promotion and feature promo. if you want your execs to become thought leaders, you need to make it as easy for them as possible (when starting)...and that can mean actually ghostwriting the content for them. also, it's never been easier to do this #marketing #thoughtleadership #socialselling