John Porrini’s Post

Quick Heads-Up: System Update Today (4-6pm EST) John here, founder of LeadCapture.io! Just a quick heads-up—we’re rolling out a system-wide update today from 4pm to 6pm EST.  The good news: This shouldn’t affect your live lead capture forms or funnels.  The heads-up: Our lead capture form builder might experience some delays during the update window. So, what’s the big drop today? It’s a secret. Okay, okay… Jk. Jk.  Introducing: TCPA Dynamic Consent! This is something many of you have been asking for, and it looks like we’re  the first  to deliver a solution that actually works with almost any CRM or lead distribution tool in a seamless way. Major props to our LeadCapture.io engineering team—they’ve spent over two months making this happen. It’s been a labor of love (and probably a little caffeine). A couple of things to keep in mind: After this goes live, we’ll do some testing to make sure no creepy bugs are lurking in the shadows. So please wait until next week.  Next week, I’ll be sharing how you can make the most of this feature and how to use it. Expect a follow-up email from me between Friday and Monday. I know I’m already having some behind-the-scenes chats with a many of you (feels cool and exclusive, right?), and I promise I won’t leave anyone hanging. We said we’d deliver this before 1/27, and here we are! I have a huge list of people to connect with and help get setup. I'll be reaching out to all of you next week. P.S. We’re obsessed with uptime and making sure your forms stay rock-solid, which is why I’m sending this heads-up. Again.. .please avoid using the form builder from 4pm to 6pm EST today while we push the update. Once this update is live, there’s more amazing stuff coming your way. Including the documentation. We're moving fast and documentation for each lead distribution tool will follow shortly so you can all start testing. From there, we'll make any quick fixes as needed before 1/27 so this way we can all become best friends with the FCC and live in some magical world where the FCC actually loves us performance marketers and lead generators. Talk soon, John Founder, LeadCapture.io

Lead scoring is a method of valuing leads that involves assigning points based on sales-readiness. Contemporary lead scoring rarely uses single qualities or characteristics to rank potential customers. Instead, this process typically uses numerous variables to evaluate lead quality. Developing lead scoring systems has proven valuable to business software creators. Large corporations often create their own proprietary models for scoring leads. Regardless of any company's or developer's specific methodology, the majority of these systems use in-house data from previous leads, both converted customers and their uninterested counterparts. Learn how lead scoring can boost your company's sales https://hubs.ly/Q02Dhjhv0 #OpGenMedia #OpGen

Lead scoring is a method of valuing leads that involves assigning points based on sales-readiness. Contemporary lead scoring rarely uses single qualities or characteristics to rank potential customers. Instead, this process typically uses numerous variables to evaluate lead quality. Developing lead scoring systems has proven valuable to business software creators. Large corporations often create their own proprietary models for scoring leads. Regardless of any company's or developer's specific methodology, the majority of these systems use in-house data from previous leads, both converted customers and their uninterested counterparts. Learn how lead scoring can boost your company's sales https://hubs.ly/Q02MsgLz0 #OpGenMedia #OpGen

🎯 Navigating Lead Generation in Financial Services Working in financial lead generation is always an interesting challenge, and this is my second deep dive into the industry. Helping people find solutions like financial relief or debt settlement requires walking a tightrope—especially when so many Google searches are geared toward loans instead of the actual solutions they need. 🔑 What’s different this time? When I came into this role, I noticed the campaigns were heavily reliant on CRM conversion data but lacked the foundation of strong Google Ads campaigns. Think sparse keywords, loosely structured ad groups, and very little optimization. Here’s what I’m doing differently: • 🚀 Building from the ground up: Creating multiple paid search campaigns with tightly focused ad groups and carefully chosen keywords. • ✂️ Streamlining ad copy: A/B testing, using dynamic keyword insertion, and layering in location-based dynamic elements to improve performance. • 🛠️ Optimizing landing pages: Implementing minimalist designs due to policy concerns while still running A/B tests to improve lead quality. • 👥 Audience layering: Adding RLSA (remarketing) and audience overlays to campaigns for better targeting and quality filtering. • 🧪 Experimentation with conversion values: • Starting with a $40 lead value. • Using conditional logic in forms to route higher-value leads to tailored landing pages with $80+ conversion values. • Planning CRM integration to base conversion values on actual revenue or debt load—potentially boosting high-quality lead values to $100–$200. 💡 The balancing act With a sensitive industry like this, Google’s policy enforcement is always a concern. A misstep could trigger account-wide limitations, so everything needs to be built with precision. At the same time, we need to “feed the algorithm monster” by keeping the conversions flowing while gradually improving lead quality and campaign sophistication. 📈 Next steps? Once the campaigns are steady, my plan is to expand to other platforms and continue refining conversion tracking—ideally tying everything back to actual customer value. It’s a process of iteration, testing, and feeling out what the campaigns can handle without compromising volume. 🛠️ It’s not a perfect science, but I’m excited to see how this approach evolves. If you’ve faced similar challenges in sensitive industries, I’d love to hear your thoughts!

Still doing it all? Stop It's literally 2024 If you're still manually handling every task in your business, it’s time to rethink your strategy. Automation is here, and it’s not just a luxury - it’s a game changer. Imagine sitting back while the systems you’ve set in place handle everything from lead generation to customer communication. All you have to do is monitor the results and tweak as needed. Why should you make the switch?  It’s all about maximizing your time and working smarter, not harder. Here’s how: 1️⃣ Maximize your time & resources Tools like HubSpot or ActiveCampaign let you automate lead nurturing, follow-up emails, and social media posts. Set up workflows that engage your customers with little to no effort. Imagine the time you'll free up for more strategic tasks, and less time spent on repetitive ones. Tip: Try automating your follow-ups — it keeps things consistent and saves you tons of time. You can also set it to send educational emails based on user behavior, keeping your audience engaged without doing the heavy lifting. 2️⃣ Scale personalization without the extra work Personalization is key to making a real impact, but creating custom content for each lead can be overwhelming. Tools like Mailchimp and Drip help by letting you segment your audience based on their behavior. For example, you can send targeted emails when someone browses a specific page or adds an item to the cart. It feels personalized, but it’s all automated. 3️⃣ Stay consistent and efficient Consistency is the backbone of a strong social media presence. Buffer or Hootsuite let you automate your posts, so you never miss a beat. You can schedule your content in advance instead of scrambling to post last minute. 4️⃣ Make data-driven decisions The best way to improve is with data. Google Analytics gives you insights into user behavior, traffic, and conversions — helping you adjust your automation campaigns for better results. Want to connect all your tools seamlessly? Zapier can help, syncing your platforms and streamlining your data collection. 5️⃣ Boost conversions CRM tools like Salesforce and Pipedrive automate lead management and sales processes. They let you track interactions, set follow-up reminders, and ensure no lead slips through the cracks. The right message at the right time can lead to higher conversions and stronger customer relationships. The outcome? More leads, higher conversion rates, and faster business growth. Trust me, once you make the switch, you’ll wonder why you didn’t do it sooner 🦾 Let’s chat about how automation can make your business grow. DM to book an appointment! 📞 #MarketingAutomation #BusinessGrowth #LeadGeneration #EmailMarketing #SocialMediaAutomation #CRM #DataDrivenMarketing

🚀 The Six Tools We Can’t Live Without at Lead Mamut (And Why You Should Know Them Too) Let’s be real – in outbound, having the right tools isn’t just nice, it’s essential. At Lead Mamut, we’ve mastered a tech stack that doesn’t just work – it delivers. Here are the six tools that make our engine run smoothly (and why we can’t live without them): 1.HubSpot – 💡The CRM that never sleeps. Tracking relationships, automating workflows, and helping us stay laser-focused on what matters most: our clients. 2.Clay – 🔍 Data is power, and Clay is our secret weapon for pulling in dynamic, hyper-targeted insights that make our outreach impossible to ignore. 3.Findymail – 🕵️♂️ Think finding emails is hard? Not with FindyMail. We use it to land in the inboxes others can’t even find. 4.Salesfinity – 📞 Speed meets precision. Salesfinity helps us cut the fluff and connect with more prospects in less time. 5.lemlist – ✉️  Boring emails don’t cut it. LemList helps us send personalized messages that spark interest and start real conversations. 6.LinkedIn Sales Navigator – 🎯 The ultimate tool for cutting through the noise and finding the right people at the right time. Period. These aren’t just tools – they’re our superpowers. Want to up your outbound game? Make sure these are in your toolbox.

Is LeadsBridge not quite hitting the mark for your lead generation needs? 🤔 You're not alone! Our latest blog post dives into 10 powerful alternatives that can help you optimize your marketing efforts. From flexible pricing to advanced analytics, these platforms offer unique features tailored to your business. Explore the options that can elevate your lead gen strategy! Read more here: https://lnkd.in/dU7fTMXA #LeadGeneration #MarketingStrategy #DigitalMarketing

How I Helped a Client Save 20 hours week with our Automation Imagine spending hours every week searching for prospects, scraping emails, and replying to inbox messages—one by one. That’s what one lead generation agency was dealing with, and it was holding them back. Here’s how we stepped in and helped them go from manual madness to automated efficiency: 📊The Challenges They Faced Manual prospect searches that took too much time. A tedious process to find, validate, and organize emails. Endless inbox sorting to decide which messages needed a response. Repetitive tasks that made it hard to scale and meet client demands. 💡Our Solution -We built four automation workflows that completely changed how they worked: -Finding New Customers -We created a workflow where they could input their Ideal Customer Profile (job title, location, industry, etc.) into Airtable. The system would then: -Search online databases to find matching prospects. -Handle pagination to scrape large datasets (e.g., 100 records per page). -Ensure no duplicate records were added. -This made prospecting faster and stress-free. 🚀 Email Extraction and Validation -Once the prospects were collected, the second workflow focused on email addresses: -It found valid email addresses for prospects missing them. -Verified these emails to ensure they wouldn’t harm campaign health. -Automatically added valid emails to Airtable and outreach sequences. -This ensured only clean, usable data was added to their campaigns. 🎯AI-Powered Inbox Management -Sorting through hundreds of emails? Not anymore. -AI monitored their inbox 24/7. -Every email was analyzed and tagged as “Interested,” “Follow-up,” or “Not Interested.” -Their team could immediately focus on high-priority leads. 📌Automated Email Responses -Using predefined templates and workflows, we set up a system to: -Automatically draft replies based on the context of incoming emails. -Save these drafts for review or send them automatically. -This cut down on repetitive email writing and freed up their time for strategic work. 🔍The Impact -Hours of manual work saved every single week. -Faster response times, meaning no lead went cold. -Clean, organized data that made outreach campaigns more effective. -A scalable system that allowed them to take on more clients without additional stress. 📣Why It Matters When repetitive tasks are automated, businesses can focus on what really matters—growth and client success. This lead gen agency didn’t just save time; they built a system that supports their future growth.

If you've started using Lead Scoring in Realtime Marketing as part of Customer Insights - Journeys, nice one! That's a great start. Hopefully you've also started building segments to find people who have a over a specific score to send them on Journeys, even better! You might have then noticed the other option in the Lead Management section name Qualification. Exciting! Well, before you get carried away or assume what it will do, let's take a deep dive so you can see if it's even right for you and your organisation. #CustomerInsightsJourneys #LeadManagement #RealtimeMarketing #D365Marketing Using Lead Scoring Qualification Functionality

You're pouring hours and hours into optimizing your website, fine-tuning your strategy, and developing impactful, well-researched campaigns covering every aspect of the buyer journey. But are the leads converting? In this case, your problem might not be the number of leads your team is bringing in — it’s the quality. With lead scoring, you can attach values to each of your leads based on their behaviors, actions, and likelihood of purchasing. Then, your marketing and sales teams can prioritize which prospects to target and, therefore, increase conversion rates. It sounds simple enough, but it's indeed a snag for many teams. Dive into our latest blog for actionable recommendations on mastering lead scoring with HubSpot and closing deals quickly. 6 Lead Scoring Tips Every HubSpot User Needs https://hubs.li/Q02s8pmg0