Jonas Karles’ Post

Hey, did you know Dipity Digital specializes in helping startups launch? I get it, you've spent months building a great product and are now just starting to wrap your head around the go to market. Your team is mostly built up of developers, some advisors, and your founding team and the thought of spending hundreds of thousands of dollars souring a full-stack marketing team is....well, its daunting. Shouldn't this great product sell itself? The reality isn't that simple. A great GTM will award your organization with a strong foundation & lasting growth while a bad one can leave you dead in the water. Its about much more than a successful launch though, marketing sews a thread between every department by telling a story that excites internal teams, entices prospects, and elevates the product. Interested? Let's chat: https://lnkd.in/eD-KdVyD

"Early startups shouldn't do marketing." I saw a few posts saying this last week. And I couldn't disagree more. “But startups should focus on building their products.” How’s anyone going to know about your product if you’re not talking about it? “That’s what sales is for.” Who is sales going to sell to if you don't have an audience? The fact is, marketing makes your development and sales so much easier. By building an engaged, receptive audience, you can get more feedback on your product and your message. You'll better meet your customers' needs, and you won't go into every sales conversation completely cold. You don't need to go overboard. You may not even need a full-time hire. But you have to start getting your name and your message out there. Early.

𝗧𝗵𝗶𝗻𝗸 𝗣𝗥 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗯𝗿𝗮𝗻𝗱𝘀? 𝗧𝗵𝗶𝗻𝗸 𝗮𝗴𝗮𝗶𝗻. They say Bill Gates once said, "𝘐𝘧 𝘐 𝘸𝘢𝘴 𝘥𝘰𝘸𝘯 𝘵𝘰 𝘮𝘺 𝘭𝘢𝘴𝘵 𝘥𝘰𝘭𝘭𝘢𝘳, 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘴𝘱𝘦𝘯𝘥 𝘪𝘵 𝘰𝘯 𝘗𝘙." Whether or not he actually said it, the message is clear: 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. In the world of startups and scale-ups, it’s easy to think that PR is something only giant corporations can afford. 👉 Truth is, in the early stages of growth, 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗣𝗥 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿. It’s not just about big media hits—it’s about: → shaping how people see your brand and → earning trust I’ve seen a single story in the right outlet do more than attract customers—it can bring investors, partners, and new opportunities. For one client, a single interview in a news outlet led to them being sought after for expert commentary. 💡 Spending your "𝘭𝘢𝘴𝘵 𝘥𝘰𝘭𝘭𝘢𝘳" on PR isn’t just about coverage—it’s about 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 future and making people take notice, even with limited resources. ______ 💡 Facilitating tech startups & scaleups become bright bytes in a gigabyte world 🚀 Follow for insights on PR, visibility, and scaling your brand ♻️ Share to spread the knowledge

If you are recently hired solo marketer in early stage startup This is how you should start things right 👇 I see many marketers working on early-stage startups spending money on things that won't drive $$ As an early-stage startup, you want to make sure that your marketing activities are all about figuring out which segment you are going to go after and how to put your product in front of these people. Stop focusing on: - Rebranding - Spending $20k on brand positioning guidelines - Hiring specialists without validating a channel Instead, focus on: - Identifying the ICP you are going to go after - Focus on channels where you can target the people who are looking for a solution like yours - Make sure that you focus on capturing the existing demand before investing in shiny marketing activities

🌟 Excited to Launch Supernova - an integrated communications firm for startups🌟 I’m beyond thrilled to announce the launch of Supernova with my incredible co-founder Pooja Poddar Jain. With 20 years of experience working with some of the top tech brands, Pooja brings unparalleled expertise in brand storytelling, strategy, and impact-driven campaigns. Why Supernova?  Because finding a true communications partner who gets startups isn’t easy. I have seen the challenges founders face when trying to work with traditional agencies – from budget constraints and sector-specific expertise to the need for quick, impactful results. Supernova was born to address these pain points and make PR, branding and social media work for startups, not the other way around. Here’s what sets us apart: 🚀 Flexible Plans for Scaling Budgets We offer short sprints or long retainers to fit your growth stage, so you get exactly what you need. 🔍 Sector-Specific Expertise We dive deep into your industry – whether it's fintech, healthcare, or GenAI – so we can deliver high-impact strategies that resonate. ⚡ Agile, On-Point Storytelling Startups evolve quickly, and we’re right there with you, keeping your story fresh, relevant, and always aligned with your goals. 🎯 Senior-Led, Hands-On Support We stay involved every step of the way, bringing you high-level strategy and execution without the hand-offs. 📈 Transparent, ROI-Driven Results We believe in delivering real, measurable outcomes that help you achieve your biggest goals. After 18 years in communications and over a decade with VC-backed startups, I’ve seen firsthand what works (and what doesn’t). Supernova is here to bring that insight, dedication, and agility to help your brand make a lasting impact. If you’re looking for a partner who’s as invested in your vision as you are, let’s connect! #communications #branding #PR #socialmedia #startup 

5 things I've learned in 5 years working in a startup as a Director of Marketing: - Being able to make fast yet analyzed decisions is a must-have skill. - Experiments are your best friends. - Besides marketing skills, you also need to work on your product, tech, and sales skills. - Talking with experts who have already done it is the shortcut you need. - You can never do it alone (or only with your team); it's always a whole team effort. Any fellow startupers here? Do any of these resonate? #marketing #startupmarketing

"The marketing function should not be my problem" - A common statement by many CEOs/Founders in tech startups and scale ups First up, thats the wrong attitude 🚫 . Marketing, should and will always be a area you have to pay focus on, fractional CMO or otherwise. But the ✅ Effort, ✅ Contribution ✅ Attention you have to put in can be managed and streamlined through a a fractional CMO or Marketing as a Service . Check the next post for details on #marketingasaservice #marketingstrategy

As a marketing leader at a tech startup, your role is pivotal in driving growth and shaping the brand. But how do you effectively steer the startup towards success? Here's a quick "Checklist" to navigate the high seas of growth! 🌊🚢 🔑 Focus Areas ✨ Strategic Vision: Align marketing strategy with company goals ✨ Brand Building: Establish a strong, consistent brand ✨ Data-Driven Decisions: Use AI and analytics to optimize campaigns and ROI ✨ Customer Acquisition & Retention: Attract and retain customers effectively ✨ Digital Marketing: Master AI and new age digital practise for online presence ✨ Cross-Functional Collaboration: Sync with sales, product, and tech teams ✨ Adaptability: Stay agile to market changes and trends 🚫 What to Avoid ⛔ Micromanagement: Trust and empower team to take ownership of their projects ⛔ Overemphasis on Short-Term Goals: Balance immediate results but not at the cost of long term brand growth ⛔ Neglecting Customer Feedback: Ensure the voice of the customer is ingrained into your strategies and decision making process ⛔ Ignoring Competitor Actions: Stay informed about competitors, but focus on your unique value proposition ⛔ Overlooking Talent: Foster a positive and innovative marketing culture that attracts top talent #MarketingLeadership #TechStartups #CMO #GrowthStrategy #BrandBuilding #CustomerFirst #Innovation #Leadership #Startup #CultureofInnovation

The future of startups is media. It’s not just a speculation but a fact. Media is more than just a marketing strategy. It’s about creating ecosystems that drive value and loyalty through content, influence, and community. Here’s why this matters: media doesn’t just tell your story—it creates your audience. In a world where companies are competing for attention—you’re competing for trust. And in an increasingly crowded space, the ones who succeed will be those who master both product and perception. Owning the narrative makes you not just sell a product, but sell a worldview, a solution, and a movement. The truth is, the future belongs to those who can build tribes and drive conversation. When your startup embeds media, you become a thought leader, a curator of knowledge, and a creator of communities. The companies that win in the next decade won’t just be selling software—they’ll be selling influence of which the best product of influence is “content”. Content isn’t just a byproduct; it’s a core product. As growth becomes more expensive, those without a media or creator strategy will be stuck in a cycle of diminishing returns. It’s time to think beyond software and embrace the power of influence, community, and storytelling. Success won’t come from the product alone—it will come from the world you build around it. Everyday is a new reality! #anyalewechiprecious #drubix #founder #everydayisanewreality

🚨 42% of startups fail because they don’t understand their market or audience. That’s nearly half of all startups missing the mark on what their audience truly wants because: → they don't address a market problem 𝗼𝗿 → their solution doesn't resonate with consumers. It’s common, even for products that fit the market, to lack proper marketing. As a startup grows, so does the complexity of its marketing needs. The DIY approach might work in the beginning, but over time, it can lead to missed opportunities and a scattered brand message. This is where a seasoned CMO steps in. They can dig deep into customer insights and create targeted strategies that resonate with your audience. 𝗦𝗼, 𝘄𝗵𝗲𝗻'𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲? When growth plateaus ↳ that's a signal. When customer acquisition costs start to climb ↳ that's a signal. When the brand message isn’t consistent across channels ↳ that's a signal. And even if hiring a full-time CMO feels like a stretch, you have options, like a fractional CMO. Startups don’t fail because they lack passion or innovation. They fail because they don’t communicate their value effectively. Don't let that be your story. ——— 👋 Hi, I'm Elmira, and I'm the co-founder of Mavuus and former VP of Marketing. 📨 I love sharing insights on marketing strategies and leadership. Let's connect! ——— . . . #FractionalCMO #ProductMarketFit #MarketingTeams #Startup #CMO