DTC success can only get you so far. Every DTC brand has a natural ceiling... If your DTC brand has aspirations of reaching nine figures, expanding into physical retail is almost inevitable. While hitting $50-$75 million in DTC sales is impressive and has been done before, breaking through that ceiling often requires tapping into the vast consumer base that shops in physical stores. But wait — don't just jump into retail for the sake of growth. Strategic alignment is key. It's crucial to ensure the retail channels you choose align with your brand and product. ---- Oh man, this next episode of the Free to Grow CFO Podcast is a must-listen! The infamous Jeff Lowenstein returns to the studio, and we dive into 5 harsh truths about profitably scaling a DTC brand in 2024 and beyond. We tackle the hot topic on everyone’s mind: the reality that nine-figure ambitions often require expanding beyond the digital space. Stay tuned for the full episode where we unpack some of the most pressing issues and strategies for scaling D2C brands profitably– you won't want to miss it! Available where you get your podcasts. 👉 Want more? Subscribe to our podcast on YouTube or where you get your podcasts to be the first to know when the full episode drops. 🔗 📺 YouTube: https://lnkd.in/ei3nz_MH 🎙️ Apple Podcasts: https://lnkd.in/eKsJzCfK 🎙️ Spotify: https://lnkd.in/e5DcS9zn
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To retail or not to retail? That is the question. Joined my BFF, partner in crime, work wife, Jon Blair on the podcast again. We tackled a few of the harsh truths of scaling a DTC brand. Tune in below 👇
DTC Fractional CFO | Founder of Free to Grow CFO | Follower of Jesus | Husband | Father of 3 | Scaling Profit-Focused DTC Brands
DTC success can only get you so far. Every DTC brand has a natural ceiling... If your DTC brand has aspirations of reaching nine figures, expanding into physical retail is almost inevitable. While hitting $50-$75 million in DTC sales is impressive and has been done before, breaking through that ceiling often requires tapping into the vast consumer base that shops in physical stores. But wait — don't just jump into retail for the sake of growth. Strategic alignment is key. It's crucial to ensure the retail channels you choose align with your brand and product. ---- Oh man, this next episode of the Free to Grow CFO Podcast is a must-listen! The infamous Jeff Lowenstein returns to the studio, and we dive into 5 harsh truths about profitably scaling a DTC brand in 2024 and beyond. We tackle the hot topic on everyone’s mind: the reality that nine-figure ambitions often require expanding beyond the digital space. Stay tuned for the full episode where we unpack some of the most pressing issues and strategies for scaling D2C brands profitably– you won't want to miss it! Available where you get your podcasts. 👉 Want more? Subscribe to our podcast on YouTube or where you get your podcasts to be the first to know when the full episode drops. 🔗 📺 YouTube: https://lnkd.in/ei3nz_MH 🎙️ Apple Podcasts: https://lnkd.in/eKsJzCfK 🎙️ Spotify: https://lnkd.in/e5DcS9zn
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Big thanks to Chris Walton and Anne Mezzenga from Omni Talk Retail for having our CEO, Chris Stoyles, on the "no holds barred" podcast! They discussed the future of retail pricing and how to leverage data for powerful promotions. This episode is packed with valuable insights for retail leaders! Listen now and learn how to unify your data, streamline operations, and win in today's market. #RetailTechnology #ESLs #PriceOptimization #RetailMarketing #Podcast #RetailTech #RetailInnovation
Cool Sh*t Alert! Don't miss our latest episode of the Omni Talk Retail Technology Spotlight Podcast Series featuring Chris Stoyles, CEO of Last Yard. Chris and Anne geek out as only they can as they discuss with Chris all the ins and outs of great in-store pricing execution, touching on everything from electronic shelf labels (ESLs) and price optimization to data-driven promotions. This podcast will give you valuable insights into how unifying your retail data will enhance your marketing strategies and streamline your operations to drive success in today's competitive market. Whether you're a retail executive, a store manager, or a marketing professional, this podcast offers essential insights into the future of retail technology on the one thing retailers must get right, aka pricing. Subscribe to the Omni Talk Spotlight Series and stay ahead of the curve in the ever-evolving world of retail by listening to our conversation with Chris now! Apple Podcasts | https://lnkd.in/ev5fRVRe Spotify | https://lnkd.in/egxTDeYX Amazon Music | https://lnkd.in/gbwJF5Nr YouTube | https://lnkd.in/gVH58D5v Be careful out there! #RetailTechnology #ESLs #PriceOptimization #RetailMarketing #OmniTalk #Lastyard #Podcast #RetailInnovation #ShopperTrust #DataDrivenRetail #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #FastFive
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If you're a product-based entrepreneur, getting onto retail shelves can be a game-changer! Straight from our latest podcast guests🎙️, here are three game-changing reasons why landing on retail shelves can elevate your brand: ✨Increased Brand Visibility -Retail stores provide you with a valuable, built-in audience. Each store placement is an opportunity to introduce your brand to new customers who may not have discovered you otherwise. The more people who see your product, the stronger your brand recognition. ✨Enhanced Credibility -Being on a retailer's shelf signals to consumers that your product has been vetted and approved by industry experts. This trust boost can be huge, helping you build credibility with customers who might be new to your brand. ✨Scalability and Growth -Retail placements offer opportunities to expand your business faster. With shelf space in key locations, you can reach more customers across different regions, increasing sales potential and giving you a solid foundation for further growth. Are you working on getting your product into retail? What benefits have you seen? Oh and check out episode 5 to hear from Morgan Potts, founder of Granarly (shown in pic) Spotify: https://lnkd.in/euCiPGmJ Apple Podcasts: https://lnkd.in/eFiG-Qn6 #ProductBasedBusiness #RetailStrategy #ShelfSuccess #BrandVisibility #RetailGrowth
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Flagship stores are incredible shops – the epitome of excellence and offering customers a fantastic shopping experience. But they can be excessively lavish and hugely costly with no expense spared in a bid to worship the brand. So in podcast episode 298 of the Retail Transformation Show, let's explore if flagships are a viable strategic approach for you and your brand, or if they’re nothing more than an expensive vanity project, wasting precious time, money and attention. Using examples from retailers around the world, including Lego, Apple, Nike and many more - learn the lessons and pick up ideas to consider for your organisation. It's on your usual podcast app now - whether that's Spotify, Apple Podcasts or any of the others. Just search for "Retail Transformation Show". #retail #retailtransformation
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🎙 Excited to be featured on the inaugural episode of "Stories from the Shelf," alongside another OSU grad! 🌰 Key insights: 1. Transitioning from DTC to retail poses unique challenges in cash flow, inventory, and fulfillment. 💼📦 2. Leveraging tools like Google Sheets and Alloy.ai can streamline inventory planning. 📊✨ 3. Learn how izba Consulting helped Grove Collaborative enter the retail market by optimizing their ERP and finding the right distribution partners. 🌱🛒 4. Chargebacks in retail demand a deep understanding of the order-to-cash cycle to avoid penalties. 💳⚠️ Tune in for actionable retail insights! #RetailPodcast #Ecommerce #SupplyChainManagement
🎙 I'm hosting a podcast! 🎙 Check out Stories from the Shelf, a weekly podcast from Flowspace sharing behind the scenes stories about how brands grow and scale. Hosted by ME! Allison Champion. Launching this podcast has been an entirely new endeavor for me, and I'm enjoying it immensely. It's been so much fun chatting with and learning more about the brilliant leaders powering brands to success. TUNE IN to my first episode with the incredible Aaron Alpeter, and SUBSCRIBE to hear new episodes weekly. I've got some fun conversations coming up! #storiesfromtheshelf #flowspace #podcast #brandscale #ecommerce
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On our latest episode of #TheBackroom, e-commerce keeps growing because it’s easier to shop online. To survive, brick and mortar needs a good reason, too. #podcast
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In our newest episode of the 🎙️ Independent Thinking Podcast🎙️ we chat with Lee Burns, CEO & Founder of Mattress Direct, about the power of an exceptional (and innovative) in-store experience. Lee shares actionable tips and strategies to take your customer service from good to great, leading to increased sales and loyal customers. Tune in now and learn: 👉 How to create a unique in-store experience that keeps customers coming back 👉 Strategies to build trust and rapport with your customers 👉 Tips to leverage technology to enhance the shopping journey Listen 🎧 here: https://lnkd.in/gKwMDwd What's your biggest challenge with creating a memorable in-store experience? Share your thoughts in the comments! #retail #customercentric #podcastrelease #IndependentThinking
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Ready for a fresh take on the podcast? Unlike many of our past guests, Matthew Holland offers a retail-first approach, sharing invaluable insights on how a long-standing retailer can thrive in today’s digital landscape. Topics covered: - Lessons learnt from building and adapting a legacy brand. - The shift from traditional retail to DTC and early struggles with E-commerce transition - Why embracing Shopify in 2017 was a game-changer for them - Inventory management and supply chain failures. - The future of retail and the growing importance of DTC. - Building customer loyalty through authentic storytelling. - Adapting to changing market trends and customer expectations. Tune in now to hear how Holland’s Country Clothing transitioned into a 8-figure DTC powerhouse, and how you can apply these lessons to your own business. “How Matt Holland's Legacy Retailer Became a 10-Figure DTC Success” available now on Spotify and Youtube.
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“It all comes down to fulfilling a need for the consumer and focusing on the consumer. Without that, the business cannot exist, thrive, and survive ultimately.” - Robin Helfer In the latest episode of The E-commerce Toolbox: Expert Perspectives, Robin Helfer, a professional with a wealth of experience in retail from Unilever and Cadbury, to Ashley Stewart and Casper speaks with our host, Kailin Noivo. The pair dive deep into the crucial balance between understanding consumer needs and leveraging technology. Robin highlights how every successful business must center its strategy around customer needs while also integrating effective tech solutions to eliminate friction and enhance the consumer journey. Discover Robin's expert advice on maintaining this delicate balance and optimizing your business operations for maximum impact. Whether you're refining your brand strategy or evaluating your tech stack, Robin's insights are invaluable for driving both customer satisfaction and operational efficiency. Don’t miss out—listen to the full episode here: Apple Podcast: https://apple.co/3znmPZf Spotify: https://spoti.fi/3B1KChJ #CustomerFocus #TechStrategy #e-commerce #Podcast #BusinessGrowth #CustomerExperience #TechAndBrand #LinkedInInsights
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Feeling a bit out of my comfort zone as I’m not a public speaker, but growth comes from challenges! Had a great conversation with Shreshta Joy & MetricsCart about e-commerce on Amazon. We dove into Walmart vs. Amazon, navigating Europe’s regulations, and how to keep adaptability in the ever-changing e-commerce market. Excited to share insights! #ecommerce #compliance #riskmanagement #amazonfba #amazonseller #expansion
Exciting News! The Fourth Episode of Digital Shelf Insider Podcast is Here! 🎙️ We’re thrilled to announce the release of the latest episode of MetricsCart’s Digital Shelf Insider Podcast! This time, our host Shreshta Joy is joined by the incredible Irina Zagradskaya, E-Commerce Team Lead at Accel Club, who brings over a decade of experience and unmatched expertise in the dynamic world of e-commerce. 💡 What’s in Store for You? In this insightful conversation, Irina dives deep into: ✅ Key differences between the US and European e-commerce markets. ✅ A comparison of selling strategies on Amazon vs. Walmart. ✅ The importance of staying ahead with compliance and marketplace regulations. ✅ How customer reviews can be a goldmine for product insights and growth. ✅ Actionable tips on setting realistic goals for success in 2025. Irina’s wealth of knowledge and actionable advice make this episode a must-watch for brand managers, #marketplace sellers, and anyone looking to thrive in e-commerce. 🎧 Catch the full episode on: 👉 Spotify | Apple Podcasts | YouTube 📈 Stay tuned for more episodes packed with valuable insights from industry leaders and innovators.
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DTC Fractional CFO | Founder of Free to Grow CFO | Follower of Jesus | Husband | Father of 3 | Scaling Profit-Focused DTC Brands
7moJeff Lowenstein great episode man. Can’t wait to release the full thing. Tons of a great convo about the tough realities behind scaling a profitable DTC brand in 2024 and beyond.