My colleague Estia Ryan posted her research on consumer trends yesterday (link in the comments). This chart on the increase in health spend stood out to me. Cool to see at a high level but there are three really important considerations: 1. Efficacy: is this spend going on products and services that actually improve long term health. 2. Affordability: if the spend is going on products that really impact health then we need to make sure that the products are mass market affordable and accessible. 3. Distribution / Access: if products work and are affordable then distribution channels should encompass D2C, employees, insurers and public sector health systems so truly everyone can benefit. I think these multi channel distribution models are going to be both a huge challenge and a huge opportunity over the next 10 - 20 years as diagnosis and care move earlier in the life of conditions and further from traditional clinical settings.
This is so useful, thanks Jon Coker !
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