Jon Coker’s Post

View profile for Jon Coker

Founding Partner at Eka Ventures

My colleague Estia Ryan posted her research on consumer trends yesterday (link in the comments). This chart on the increase in health spend stood out to me. Cool to see at a high level but there are three really important considerations: 1. Efficacy: is this spend going on products and services that actually improve long term health. 2. Affordability: if the spend is going on products that really impact health then we need to make sure that the products are mass market affordable and accessible. 3. Distribution / Access: if products work and are affordable then distribution channels should encompass D2C, employees, insurers and public sector health systems so truly everyone can benefit. I think these multi channel distribution models are going to be both a huge challenge and a huge opportunity over the next 10 - 20 years as diagnosis and care move earlier in the life of conditions and further from traditional clinical settings.

  • chart, line chart
D-J Collins

Co-Founder & CEO: Early; Co-Founder: Milltown Partners

5mo

This is so useful, thanks Jon Coker !

Clementine Prendergast

Strategist & Writer | Consumer Health & Wellbeing

5mo

I tune in to the newsletter every week, and have enjoyed the consumer health analysis over the last few!

See more comments

To view or add a comment, sign in

Explore topics