Kay Kienast’s Post

A recent study by Bospar, CMO Huddles and Redpoint shows what B2B CMOs are up against in this global economy. The study asserts that the old playbook isn't working anymore and also examines the concept of an 'underground recession' in marketing departments. Among the major challenges B2B CMOs identified were: * Most B2B marketing leaders believe their industry is in recession * Budget cuts, longer deal cycles and pressure to do more with less * Job prospects for CMOs declining, with postings down 62% year-over-year It's been a tough time for marketers and it isn't getting easier. Some of the other challenges I see at the moment: * Erosion of pricing power (don't mistake higher prices for pricing power; that's a factor of higher input costs) * Increasingly complex and customised customer demands * Major business challenges like slowing growth and supply chain disruptions What other B2B marketing challenges do you see? Check out the study here: https://lnkd.in/gpgcEGrD #marketing #marketers #marketer #businesschallenges

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. The post CMOs Under Pressure: The Unseen Challenges In B2B Marketing appeared first on Search Engine Journal. https://bit.ly/3WaLrfd

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. The post CMOs Under Pressure: The Unseen Challenges In B2B Marketing appeared first on Search Engine Journal. https://bit.ly/3WaLrfd

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. The post CMOs Under Pressure: The Unseen Challenges In B2B Marketing appeared first on Search Engine Journal. https://bit.ly/3WaLrfd

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. https://lnkd.in/dvUM2pcg #marketing #DigitalMarketing

📊 69% of B2B marketing leaders believe their industry is in a hidden recession. 💼From shrinking budgets to shifting job roles, explore the evolving challenges CMOs face, and learn how to navigate this complex landscape. Go through these insights from a recent survey conducted among B2B CMOs, and adapt your strategies for success now: https://lnkd.in/gPYVa7TY #MarketingStrategy #CMOInsights

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. https://lnkd.in/dDMcp__a #marketing #DigitalMarketing

In the face of evolving challenges in B2B marketing, a recent study reveals that many CMOs are grappling with budget constraints, staffing issues, and shifting deal cycles, highlighting the urgent need for innovative strategies in today's market landscape. Read more: https://lnkd.in/eehtG9Bc #marketingandadvertising #B2BMarketing #CMOInsights #MarketingTrends

This offers an interesting perspective on why your job may have felt harder over the past year if you're in B2B marketing. #advertisingandmarketing #marketingconsultancy

ICYMI: B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. https://lnkd.in/d9Fg5mxf #marketing #digitalmarketing