I helped a VC company with over 400 portfolio companies & $1B raised in follow-on funding rank #2 with a link I built them… Here’s how: Two months ago I talked with the Marketing Manager of Forum Ventures an Early Stage B2B SasS fund. They needed a link-building partner to: - Reach out to relevant companies, media outlets, and bloggers - Setup off-page strategy that will increase brand awareness - Effectively establish meaningful partnerships - Facilitate industry-relevant backlinks They had a great brand, lots of authority, and were willing to invest in growing. Once we analyzed the industry and the website we immediately saw that one particular strategy would reap results quickly and effectively. Listicles. Yes..those "Best X" types of list articles. So using Ahrefs and Google search we: 1/ Extracted all relevant results. 2/ Setup a multi-layered outreach sequences 3/ Cross-matched them with the client's Ref. Domains 4/ Filtered out the best opportunities (based on Traffic/Relevance) ..and started reaching out. We began facilitating backlinks from such lists one by one and moving forward with adding more off-page strategies.. A week ago while on a call with the Marketing Manager at Forum Ventures, she casually mentioned that a few days before our meeting they invested in a SaaS company that found them through one of the listicles we built. (We facilitated an inclusion at #2 from a list of 92 companies) And it was all because we were able to understand: - Their Goals - Their Industry - Their Brand - Where they want to position themselves That said, if you are a SaaS/Tech company and you aren’t leveraging listicles, you could be missing out on a great way to: - Build brand awareness - Drive direct traffic - Earn industry-relevant backlinks - Scale your non-paid traffic We've helped over 10 companies in the last 12 months double first-page positions & non-paid traffic using industry-relevant off-page strategies while eliminating unnecessary micromanagement, allowing them to focus on their core product/service. I guarantee it could do the same for you. Want to learn how to implement it? Comment "Listicles" and I'll send you the framework we use for this strategy in detail.
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B2B Startup Founders, this one's for you! 🚀 Want the secret sauce to skyrocket your growth? 📈 LinkedIn Marketing for Startups just dropped a 🔥 new benchmark report packed with data-driven insights to optimize your GTM strategy. Plus, get exclusive insights from industry leaders like HockeyStack and Scale Ventures! 💡 Ready to fuel your startup's growth?
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HYPED to share our latest case study with Intelligems 🚀 Intelligems has one of the most impressive B2B operating teams that I've ever worked with -- and is backed by some of the top investors in ecomm (Vinyl Capital Ben Zises and Matchstick Ventures alongside a number of angels). As Intelligems ramped up GTM, their team (Drew Marconi, Sarah Darlington, Samantha Duncan) reached out to Verbatim as a content partner. Here's what happened: 1) Challenge Intelligems needed to design and launch a content engine that scaled TOFU growth alongside its other demand gen verticals. The only obstacle to executing against this strategy was the finding the right parter - a team that shipped at a fast pace and had specialized B2B startup knowledge in their ecosystem. While considering options, they decided against individual freelancers (too slow of a ramp up time) and scaling a fully loaded in-house content team. That's when they met Verbatim - and made the quick decision to get started. 2) Solution In less than a month, Verbatim developed a deep understanding of Intelligems' products and began deploying assets spanning case studies, sales enablement, expert guides, and socials threads - with a focus on social proof and PMM. After deploying the engine, we were able to help elevate their audience reach, position Intelligems in front of more leads, and ultimately drive conversions. 3) Results + 5x increase in content impressions + $50,000 saved per year + 40 hours saved/week In Drew's words: "Verbatim's team produces best-in-class content with high speed – but that's just half of the story. They're also an exceptional partner that truly feels like an extension of our team." Check out the full case study here: https://lnkd.in/eBWchrM5
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Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dr7J-f9m
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Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom.co. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dr7J-f9m
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The future of building SaaS: 1. Get people to watch your b2b niche videos on YouTube, LinkedIn etc 2. Don’t sell them anything 3. Get paid by ads 4. Reinvest to retarget people via ads. 5. Invite them into a community, learn their workflows 6. Create SaaS that makes their lives easier 7. Have 1 killer feature 8. Build it in Argentina etc to save $ 9. Undercut price of competition 10. Add AI features that seem crazy at first (make vids of it) 11. Offer god-tier support 12. Avoid raising VC if you can 13. Become the next Hubspot 14. Congrats, you're now running a profitable B2B cult -- For a bunch of free startup ideas by me and friends, grab them here https://lnkd.in/dGt8Cch4
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Like this perspective on building SaaS. This is the future IMHO.
The future of building SaaS: 1. Get people to watch your b2b niche videos on YouTube, LinkedIn etc 2. Don’t sell them anything 3. Get paid by ads 4. Reinvest to retarget people via ads. 5. Invite them into a community, learn their workflows 6. Create SaaS that makes their lives easier 7. Have 1 killer feature 8. Build it in Argentina etc to save $ 9. Undercut price of competition 10. Add AI features that seem crazy at first (make vids of it) 11. Offer god-tier support 12. Avoid raising VC if you can 13. Become the next Hubspot 14. Congrats, you're now running a profitable B2B cult -- For a bunch of free startup ideas by me and friends, grab them here https://lnkd.in/dGt8Cch4
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Public speaking on a silent stage - have you tried it? I recently did a 2-minute pitch at the BTF® festival and love the experience, thanks to Seven Jacobs for your helpful guidance😊🙏 It's exciting as I've not done it before - you put your headset on when you're sitting with the audience so we can all listen in. All good, and... When it was my turn to pitch about my B2B SaaS startup, LeadTracker, I took off my headset, was ushered to the stage with a microphone and spoke. Because we're all rigged up to the tech, all the founders who were pitching, like me, could be heard loud and clear by the audience. Amazing! Great not having to shout in a very busy festival, with different stages all round and more than 7,000 people attending. If you'd like a 2 minute recording of me rushing through my pitch, below 👇👇👇 Search Engine Optimisation is my bread and butter, LeadTracker, however is a passion project/side hustle of mine I'm nurturing and raising funds for. ❓What's LeadTracker? LeadTracker is a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. ❓Curious? Join my monthly LinkedIn Newsletter, LeadTracker Updates. Currently 362 signups and counting. 👉 https://lnkd.in/e4tUD8pp Yours truly, Joyce 💖 #leadgeneration #b2bmarketing #SaaS #B2BSaaS #Funding 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech which helps Startups & Small Businesses generate, track and analyse early stage leads that will convert to customers. We deliver results through SEO and Mobile Technology. We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing.
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🎉 Creators & Marketers, Passionfroot 3.0 is Here! We’re thrilled to announce Passionfroot 3.0 - our AI-powered platform built for creators and marketers - is now live! Having joined Passionfroot a little over a year ago when I spent two months in Berlin, I’ve seen firsthand how we’re transforming the way creators and marketers collaborate to scale go-to-market strategies through B2B partnerships. 🚀 On top of that, we’ve successfully raised our seed round, backed by amazing investors like Supernode Global, Sequoia Scout Fund, Accel Scout Fund, s16vc, big_bets, and early backers like Creandum. We’re also thrilled to have top angels from HubSpot, Notion, Anthropic, and Linktree backing our journey. This milestone helps us take Passionfroot even further in supporting creators and marketers like you! 🙌 ✨ Why Passionfroot? For Creators: You can monetize your content with top brands while we handle everything - discovery, negotiation, collaboration, and payments. For Marketers: Run campaigns seamlessly across LinkedIn, newsletters, and YouTube, and save 50+ hours per campaign with our AI-powered platform. We’ve already helped teams at HubSpot, Notion, and Intercom grow through creator partnerships. Ready to take your marketing to the next level? 🌐 Check out our new website at passionfroot.me to learn more!
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🚀 Big news: RevvedUp just secured ~$1m in funding! 🎉 After nearly 20 years of entrepreneurial ups and downs, I'm finally hitting my stride with RevvedUp. Here's the quick rundown: • 2005: Won $17k in uni competitions • 2010: Sunk $30k into a failed product • 2012: Quit my job to learn coding (best decision ever) • 2013-2020: Worked for 12 startups, built an MVP that led to $35M funding • 2020: Almost launched a Shopify app (competitor raised $27M, ouch!) • 2022: Started building RevvedUp • 2023: Met my awesome co-founder, Mark Walker Fast forward to today: ✅ £850k in the bank ✅ 6 new full-time hires ✅ Tech team that makes me look junior (with 12 years exp!) ✅ Front-end dev outperforming entire US teams ✅ Growing customer base with several great successes already Our mission? Revolutionize ABM with AI. We're helping B2B SaaS teams create personalized campaigns for EVERY prospect. The results we're delivering for our customers are already insane, and we're just getting things revved up (see what I did there?! 😉) Huge thanks to Tom Bradley and Maria Barsuk for believing in us. We're working our butts off to make this bet pay off big time. Want to know more about how we're shaking up prospect engagement? Drop a 👋 in the comments! #StartupFunding #AIinSales #ABM #RevvedUp
This is a big one today…I’m absolutely delighted to announce that we’ve just raised £850k! 🎊 Massive thanks to Tom Bradley and Ted Mallett at Salica Investments for leading the round, and to Maria Barsuk from Tanzanite Capital and many amazing angels who also participated and believe in our mission. 🔙 The background I met my co-founder Mitchell Nick just over a year ago now, and we immediately clicked despite being almost 8,000 miles apart! (I’m in the UK, he’s in Bali). Given our backgrounds, we both wanted to use AI to support go-to-market teams in overcoming their most urgent problems, which really boiled down to: how do you stand out and engage prospects in this new world? 💯 The result? A platform to power AI-driven ABM for every marketing team. RevvedUp makes it 10x faster and cheaper to increase qualified pipeline with AI-driven ABM that scales to reach every prospect in your total addressable market. 📈 Early traction We quickly launched an early beta product back in Sept, and iterated like crazy to release our first commercial product in March. Since then we’ve built up an amazing customer base, with the kind of positive feedback that just fuels you to go further and faster. 🥇 3 key benefits have come back from those early adopters: > We can stop chasing only the 3% of buyers in-market and connect with our whole Total Addressable Market (TAM) > Overcoming the decline in outbound conversion rates and growing our brand at the same time > Saving 8-10 hours per FTE a week on manual research and copywriting 💰 Why raise now? With clear pull from the market, a very clear and hugely ambitious roadmap and nowhere near enough hours in the day to achieve everything we’re trying to for our clients, we decided external funding was the route for us. After bootstrapping for 12 months we feel it's time to pour some fuel on the fire and take everything to the next level. The pipeline crisis is real and urgent for everyone we speak to, so slow and steady just isn’t the right choice for these kinds of problems! 🌅 What’s next? We’ve really investing in 3 areas: the product, the team and content. This means you’ll see more impactful features shipped faster; world-class customer experiences; and a focus on creating valuable content and insights for marketing leaders who need to unlock new ways of generating qualified pipeline. 🙏 It takes a community... Thank you so much to the countless folks who've helped and supported us along the way (too many to mention by name)! And with your ongoing support + the injection of capital to help accelerate things further and faster...LFG! 🚀
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Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dGaNfw3q
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Founders: book 5-10+ sales calls a week in LinkedIn League | Content isn't king, DMs are | $3.6M+ in revenue made | Schedule a consultation with me 👇🏼
7moCrushed it Kristiyan Yankov