How to calculate sales comp for B2B companies

Buyer behavior is shifting fast, and the old sales playbook? It’s toast. Teams are struggling to keep up. They are throwing quick fixes and AI pitches at the wall, hoping something sticks. But, buyers see right through it. The truth is, success comes from real connections. It's about knowing what buyers want. And they’re demanding more control—they want to research, compare, and decide how they engage with us. When we’re fast, helpful, and human, they trust us. When we’re pushy? Game over. Inside the organization, it’s no better. Sales teams feel like the middle child, trapped between clients and departments. They have insights, but other departments leave them out of key conversations. Other teams see us (sales) as deal-chasers, trying to win at any cost. But here’s the deal: we’re all after the same thing—landing and keeping clients. That’s why we built Sales on Purpose: to help sales pros cut through the noise and close the gaps. We are working hard to create tools to help sellers and companies navigate today’s complex sales landscape. Do it with clarity and confidence—without the gimmicks and fluff. Real connections = real sales + real results. Follow our page to stay in the loop.

“Just dial more calls” does NOT work anymore. Sales math used to be simple. - % of calls dialled → no of meetings booked - % of meeting booked → meetings done - % of meetings done → sales closed Throw in your average ticket size, and you can reverse engineer exactly the no of calls you’d need to hit your targets. Now, the math is breaking. Conversion rates (especially top-of-funnel) have gotten so low that this “sales math” asks for impossible input numbers. Before: 200 dials → Meeting targets ☑ Now: You need 4x that. Sales reps (and sales leaders) whose only solution was, “We need to dial more” are left without any solution. Instead, here’s what I’d do: ☑ Double down and hyper-focus on conversion rates. • Make more calls → Get the right people on call • Book more meetings → Make the most of each one Listen, quantity will always matter. Great conversion over a tiny sample size still means you lose. But, volume alone isn’t going to result in predictable revenue, only pain. ♻️ Repost for all sales leaders PS. How many calls/emails are you sending a day? What’s the response rate? —— Want to improve conversions? ‘Book an appointment’ now. (Check my profile)

The idea of "talk to more people" is a common advice. However, it’s essential to remember that not all conversations yield the same results. While filling your call log might seem productive, engaging with unqualified prospects rarely leads to conversions. True value comes from connecting with those who genuinely fit your ideal customer profile. 💡 “Why focus on qualified prospects?” 👉🏻 Higher Conversion Rates: Prospects with real needs and budgets are more likely to convert. 👉🏻 Efficient Use of Time: Investing in high-potential leads offers a better ROI. 👉🏻 Stronger Relationships: Meaningful interactions often lead to long-term partnerships and referrals. Shift your focus from just increasing call volume to strategically targeting those who are most likely to benefit from your offerings. 🎯 #SalesStrategy #QualifiedLeads #SalesSuccess #CustomerEngagement

Sales reps waste so much f-cking time it's insane. Shit, even myself. → Account research → Writing a perfect email → Fighting with shit data quality → Finding out relevant outbound timing → Figuring out which accounts to prioritize I've wasted so much of my time doing all of this stuff, I know most sellers are, and I know there's more things to add to the list. So let me make it easy for you sales leader & sales rep reading this... Here is some tech that will literally do the work for you, no bullshit. → Account research: https://lnkd.in/d_as4WfV → Writing emails: https://lnkd.in/dXMNVzqH → Best contact data: https://lnkd.in/dYe_wpGJ → Outbound timing: https://lnkd.in/dvK_VjDQ → Account prioritization: https://lnkd.in/dwADBZWF Now, stop wasting as much time as I did. Capitalize on the easiest places to generate pipeline.

Imagine you have 400 full-cycle sales reps who spend 80% of their time on non-selling activities. They have an average close rate of 12% and the average revenue per closed deal is $210k.   80% of their time spent on managing tools, data entry, and internal meetings is likely costing you A LOT. Want to know how much?   Salesloft has built a calculator that shows you how much your revenue potential is being impacted, and how much you could potentially reclaim with Salesloft.   Give the calculator a try: https://bit.ly/46FVMoe #salesloft #revenueorchestration #sales

Finished my first month in sales, these are the things I've learned so far : 1️⃣ Pushing product without understanding customer's pain points isn't selling- It's spamming. 2️⃣ Selling Isn’t Begging—It’s Helping It took me a while to realize this, but as salespeople we're not there to beg or pressure someone into buying something. We are there to educate, guide and solve problems. 3️⃣ I saw people using shortcuts - Paying for leads, cutting corners and feeding customers with outdated or misleading information to close deals. It felt wrong and I refuse to follow. In the long run, Integrity beats shortcuts. 4️⃣ I built my own system using Notion to manage my leads and CRM. I've automated the process, so that I won't miss any follow ups in future. Thanks to Zapier. Sticking to a consistent routine for calls and meetings actually feels more organized! 5️⃣ Listening more than talking—customers love being heard. #SalesJourney #SalesTips #CustomerFirst #EthicalSales #FirstMonthInSales #BuildingTrust #sales #salesethics #customerservice #customersatisfaction

I've broken down what 1,170 buyers want and what 7,200 sales reps do to close them. 74 hrs work - and it's yours. For FREE. Why? Because you need to know what’s working 𝗡𝗢𝗪 so you can crush your sales goals. What did I analyze? → 1,170 Buyer behaviors → 7,200 Sales Rep performances → 150 Long Pages of industry research → 111+ hours of sales call transcriptions Here's a snapshot of what I learned: ⛔ Deals take 22% longer to close ⛔ Inbound leads have dropped by 18% ⛔ Customer acquisition costs are 30% higher ✅ Killer Insights that will change how you sell right away But there's more to the story. In this analysis, I break down: → Key factors influencing buyers purchase decisions → Metrics that matter most in today's market → Emerging trends in sales tech, like AI → Shifts in buyers behaviors in 2024 → Top-performing sales strategies It's a deep dive into the numbers that drive sales success. A colleague said I should charge for this. I'm sharing it for free. Want access to the full sales breakdown? Comment "CLOSE" and I'll send it right over. (Must be connected) P.S. My goal is to help you close more deals before the year ends. Please give me feedback. The more feedback I get, the better these resources become.

“🚀 From sticky notes to sales mastery: Transform your CRM into a command centre and crush those awkward ‘I don’t know’ moments. Your CRM shouldn’t just store data—it should drive your sales success. Here’s how to turn chaos into clarity!" 💼 What’s your story of #SalesExcellence? Check this out... ... #crm #crmintegration #crmsolutions #crmexperts #data #erpsystem #nstacksoftech #usa #europe #netherlands #uk #uae

Quite interesting stats! Check this out!

🎯 "Your sales team is crushing targets, but here's what keeps them up at night..." Ever watched your top performer struggle to answer a simple client question? (I saw this happen to a 15-year veteran last week.) Here are three questions that make even the best sales teams sweat: → "Which customers haven't ordered in the last 45 days?" (The answer is in 3 different Excel sheets, 2 email threads, and someone's notepad...) → "What's our win rate on deals above $50K?" (Cue the awkward silence and calculator scramble...) → "How many follow-ups did we do for last month's trade show leads?" (Let me check my WhatsApp... and my email... and my phone notes...) True story: A client's sales star was handling $2M in deals using sticky notes. STICKY NOTES! Here's what changed: → 6-hour data hunts became 30-second lookups → Follow-ups automated (No more "I forgot to call" moments) → Real-time pipeline visibility across the team → Every customer interaction tracked automatically The game-changer? They stopped treating their CRM like a fancy address book and turned it into their sales command center. You know that gut feeling when you're not sure if you're leaving money on the table? That's your system talking. Drop a 💼 and tell me: What's the most embarrassing moment when you couldn't find critical customer info? Let's normalize these stories - we've all been there!