CEO at ZoCo — Healthcare Product and Human-Factors Leader — Building digital experiences people love, and leading ZoCo's talent-dense team of researchers and designers.
"I want my impact to be aligned with my money." Experience-driven and subscription businesses have customers that continue to pay them over time because their product must continue to provide value. I love this framing from a new friend, Jenny Friedler, as to why we both gravitate towards companies who provide a longer tail service journey (like healthcare), and who are capitalized over time (like a subscription business). Compare this against a company that sells a one-off product, often as a single expense like in retail, and it makes sense these orgs would look at experience delivery differently. Thanks for this helpful framing Jenny! I've used it internally at ZoCo Design many times this week, and we've picked up on new patterns because of it.
