learntosell.io’s Post

The first 5 seconds of a cold call just buy you the next 15 seconds. "Do you have a moment? I promise to be brief." The next 15 seconds of a cold call buy you another 1-2 minutes if you answer why should I listen to you? You do this by asking a question that shows your authority and expertise. "The second largest cost behind payroll for most white collar, fast growing companies like yours is health benefits. In California, the cost goes up 10-16% YoY, with most averaging ~12% increase. Has this been happening to you too?" In order to start qualifying for the next 2-3 minutes, you need to justify your expertise with social proof. "I'm with XYZ, the largest HR provider for biotech companies in the US. Some of our customers include A, B and C. The number one issue they faced was their second largest cost rising 10-16% YoY with little control from their benefits broker. What time of year is your open enrollment?" You've just qualified: 1) They're available to speak 2) They are the right person to be speaking to and if not, who is 3) If they are dealing with a typical pain or an outlier 4) That odds are you're not calling at the right time of year, but want to know what is All in under 1-3 minutes. That's how you cold call efficiently. #sales --- P.S. Get the free worksheet with 4 real cold call scripts that actually work at https://lnkd.in/ebmXGCBg