𝐓𝐨𝐫𝐧 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬? 𝐓𝐫𝐲 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: 1) 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐠𝐨𝐚𝐥𝐬: Ensure your product roadmap includes both. While long-term initiatives may not impact near-term KPIs, zoom out during strategic planning to highlight their long-term value. 2) 𝐔𝐬𝐞 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐦𝐞𝐭𝐫𝐢𝐜𝐬: Incorporate leading metrics for long-term initiatives to connect current activities with future impact and track progress toward long-term goals. 3) 𝐁𝐫𝐞𝐚𝐤 𝐝𝐨𝐰𝐧 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Divide them into phases with clear success criteria. Early phases should focus on testing assumptions and hypotheses to validate the direction. By applying these strategies, product managers can stay focused on both immediate wins and future growth. #ProductManagement #ProductStrategy #Roadmap #StrategicPlanning #Leadership #stephenwang
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