Lewis Folkard’s Post

Monday reminder! If you want ad creative to be effective then it needs to: BOOM - get that creative attention and... USE IT - by evoking a strong positive emotional response. People always forget about this bit but it's the most important because... STICKING POWER - it's the emotions which will make you remember the ad and ultimately... ACTION - recall and buy the brand advertising. #CreativeEffectiveness

Don’t be surprised if an 11 year old walks in with us for a presentation! We are not made up of creative and servicing and planning people alone. No. We are a bunch of hardcore advertising creatives, homemakers, kids, mimic artists, creative strategists & research people. We don't function out of glass cabins. We travel, we roam around on the streets. Try us. We are willing to compete with anybody. Anybody. Provided evaluation is on the basis of the goodness of idea/script/campaign alone. And not on the basis of who or how many came for the presentation. #SmallisBig #GetWhatYouSee #advertising #marketing #brands #adagencies #brandstories

A glowing billboard at night, the iconic golden arches lighting up the street, or a neon bus sign that simply says, “Open Late.” You don’t just see these ads—you feel them. ❌ They don’t annoy you. ✅ They intrigue you. ✅ They make you crave a burger, ✅ or at the very least, make you think, “Wow, that’s clever.” But what makes their branding so powerful? Let’s break it down. 👉 They engage you emotionally. 👉 They make you remember. 👉 They drive action—whether it’s hunger or a conversation. Ultimately, McDonald knows: ❌ If your message doesn’t connect, it’s just another ignored post. ❌ If your branding isn’t memorable, you’re missing out on countless opportunities. Key Takeaway here is: Branding isn’t just about logos or catchy slogans. It’s about creating a lasting impression. Your ads should: ✅ Solve a problem or fulfill a desire. ✅ Stand out by being relatable and value-driven. ✅ Be worth talking about. Ready to make your brand unforgettable? Start creating a content that your audience actually cares about. 💬 What’s one ad campaign that stuck with you? #contentmarketing #thoughtleadership #branding

I’m a sucker! but, only for a campaign that knows exactly how to grab my attention. You know the ones I’m talking about, the campaigns that don’t just ask for your attention, they demand it. They tease you, make you stop, and then leave you with "I need this" feeling. Whether it's the clever wordplay, the bold visuals, or that undeniable charm that makes it feel like it’s speaking directly to you, these campaigns don’t just sell, they seduce. It’s like they know exactly what you want before you even realize it yourself. So, what’s the last campaign that completely swept you off your feet and left you wanting more? I’m all ears... and who knows, I might just take a little inspiration (don’t worry, I’ll make it look even sexier). Got a campaign that turned your head? Drop it in the comments or slide into my DMs, let's gush over it together. #digitalmarketing #branding #advertising

CREATIVITY MEANS…… Not just selling but telling stories. We are NOT the makers of this 👇 video by Fiat but, it shares our belief in creativity in advertising. Let our creativity turn your advertising from an interruption into an invitation. It’s the magic we passionately use to craft a message that doesn't just reach people but sticks with them. Email: [email protected] or call +260966392979 and, maximize relevance, and value for your consumers. #AdAgency #FiatAd #AdvertisingStrategy #MarketingStrategy #MarketingPlan #AdvertisingLife #BuildBrand #AccelerateSales #BeResponsible #BePartOfTheShow #Buyer_persona. #SocialMedia #ContentCreation #ContentStrategy

Focus on one thing at a time No, your ad doesn’t have to get them to call, and buy, and show their cat, etc. etc. All ads must be focused on one thing and one thing only: Getting your customer to the next step.

Do you like this ad? I think it's genius because it: 1. Creates an enemy. A lot of people dislike the idea that you should be plugged in all the time. This ad appeals to them. 2. Differentiates from competition. They're not just saying it looks good and has quality. They're highlighting how their product is different from other options on the market. 3. Stays classy. This isn't an attack. It's a subtle critique. For most brands, that's the right way to do it. That's an effective combination.

"Can we run an ad for this demure trend?" Wanna burn cash while we're at it too? That's what chasing trends can do to your business. Especially when you do it with your ads. Here's why: 1. Blending in - When everyone follows a trend, no one stands out. 2. It's expensive - Constantly making ads based on trends drains cash. 3. Trends vanish fast - By the time you make your ad, the trend is dead. 4. Messages get lost - Focus is on the trend, people forget to buy from you. 5. It might not fit your brand - If a trend isn't relevant to you, don't use it. Following the crowd only gets you lost. This is why it's important to: - Highlight your unique value - Be creative in your way - Tell your own stories It's better to stand out than fit in. P.S. I hate this "demur" trend, please make it stop.