Healthcare marketers: Here is a list of questions to ask your marketing agency about how they report and measure progress. These questions can help you determine if your agency is accurately benchmarking and optimizing with the right metrics: • What qualifies as an actual lead? • How do you track a lead across multiple touchpoints? • Can you track touchpoints across all sources (web forms, calls and online bookings)? • Do you track people who visit my main site after being on an off-domain landing page? • For call tracking, how many numbers do you use in a number pool (note: you should have enough numbers to account for max concurrent visitors)? • Do you like sharks? 😉 What other questions do you think are important to ask your marketing agency? Drop them below ⬇️
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Co-founder and CEO at Liine
4mo"What qualifies as an actual lead?" is such a simple but important question to ask. Or better yet, instead of measuring success by "lead" count (regardless of definition), use booked appointments instead.