Lisa Munjack’s Post

❤️ At Cubery, we’ve long championed the broad and diverse range of emotions at a marketer’s disposal for creating effective advertising, from happiness and excitement right through to fear and sadness. What’s more, our decade of experience has shown, time and time again, that negative emotions have just as much potential to stop people in their tracks and absorb them in a narrative. 🌟 Which brings us to one of the most effective ads we’ve ever tested (anywhere in the world!), coming courtesy of the U.K.’s Alzheimer’s Society. What does the ad teach us about the tremendous power of leveraging negative feelings, and how advertisers don’t need to be pigeonholed into a “one-size-fits-all” emotional formula for achieving advertising success? https://lnkd.in/gMcTrkmz

Nobody reads great ads, they feel them. A great ad isn’t about flashy words or clever puns—it’s about connection. It’s about understanding the stories people live every day and finding a way to be part of them. It’s about making someone pause, even for a moment, and see themselves in your message. Great ads are mirrors, not billboards. They don’t shout, they whisper truths we already know deep down. They’re crafted with empathy, not algorithms; with purpose, not noise. The best ads aren’t read—they resonate. They leave an impression long after they’re gone because they’re not selling a product—they’re telling a story. #nobodyreadsgreatads #storytellingmarketing #humanconnection #authenticadvertising #emotionalselling #brandingstrategy #empathyinmarketing #creativemarketing #marketingtruths #brandstory #advertisingwisdom #contentthatconnects #meaningfulmarketing #notjustanad

With Father's Day around the corner, I wanted to break down a cool ad, and The Ridge nailed it with this one. Let’s break down why this ad works so well and what makes it a great example for your campaigns.👇 Why This Ad Works: Clear Value Prop: "Get 20% OFF Ridge Ring Sets during our Greats Sale." The offer is front and center, immediately grabbing attention with a significant discount. Detailed Benefits: The ad breaks down what each ring set includes with checkmarks for clarity: ✔️ 2 Rings: Metal & Silicone ✔️ 2x FREE Replacements ✔️ Lifetime Guarantee Risk-Free Offer: Free shipping, returns, and a 99-day risk-free trial make it a no-brainer for potential buyers, reducing purchase anxiety and boosting confidence. Emotional Appeal: The text message snippet adds a personal touch. It’s relatable and tugs at the heartstrings by suggesting a gift that says, "You deserve so much better." It’s not just a product - it’s a thoughtful upgrade. Strong Visuals: The image of the rings is sleek and professional, showcasing the product in a way that highlights its quality and style. Clear Call to Action: "Upgrade his ring this Father’s Day SALE" with the discount prominently displayed reinforces the urgency and importance of the occasion. Psychological Tactics: Scarcity and Urgency: Highlighting the limited-time nature of the offer ("Happening now | 20% OFF") creates a sense of urgency, encouraging immediate action. Social Proof: The personal text message implies that others are buying and recommending the product, leveraging social proof to build trust and credibility. Lessons for Your Campaign: Highlight Benefits: Clearly outline what the customer gets with their purchase, not just features but benefits. Reduce Risk: Offer free shipping, returns, and trial periods to ease the decision-making process. Create Urgency: Emphasize limited-time offers to prompt quicker decisions. Emotional Connection: Use relatable scenarios to connect emotionally with your audience. 👇 Ready to take this Father’s Day ad creatives to the next level? Check out GetAds latest Ad Pack (link in comments) for more inspiration and see how you can create ads that connect and convert! _____ #GetAds #FathersDay #MarketingTips #AdInspiration #AdCreatives

I NEED YOUR ATTENTION FOR 1.7 seconds! Brands like Curology, TaxAct, Safelite, Kiehl's Since 1851, FloorandDecor, and Liberty Mutual have just 1.7 seconds to grab your attention with video ads. You can discover their quick-capture tactics in our latest blog. Take a look! #digitalmarketing #displayadvertising #adbeat #competitiveintelligence

🚨10 best BIC ads of all time: 1. BIC Pens Principle: The Timeless Product 2. Pens & Razers Principle: 1+1=11 BIC sells razors and pens. They took out ads next to one another for both products. If you think outside the box, 1+1 can equal 11. 3. BIC Color Principle: Contrast Effect If you want to make cold water feel like hot water -- put your hand in ice cold water before putting it into the cold water. If you want to sell a coloured pen -- limit them to a basic black pen first. 4. Stolen Principle: The Lollapalooza Effect Charlie Munger has an idea called Lollapalooza. It's when you stack multiple persuasion techniques together. This ad has creates its own category AND showcases the product in action. 5. Harry Potter Principle: Anchoring Technique Step 1 - Find something large in the customer's head (E.g. Entire works of Harry Potter) Step 2 - Show how you could write the whole thing -- and still have 50% of the pen left. 6. Food For Thought Principle: The Habit Ad BIC playing on the habit of people chewing their pens. 7. Signed Principle: The Price Reframe Regular ball: $6,20 Signed Ball: $720,00 Lesson: You'll want a BIC pen with you at all times. 8. White-Out Principle: Show, Don't Tell Bonus points for the catchphrase using white-out in the bottom right corner. 9. A lotta you in every stroke Principle: The Sentimental Hook Typed message: Boring, impersonal, meaningless. Written message: Personal & tugs on the heartstrings. 10. BIC Lighters Principle: The Subtle Wink Use "And More" to wink at things you can't say. ♻ Enjoyed these ads? Repost and share with your community. #marketing #creative #marketingcampaign #MarketingCreativity #SocialMediaTrends #CreativeCampaigns #InnovativeBranding #MarketingStrategy #Humour #bic #pen Creative Campaigns Famous Campaigns Grad Girl Marketing BIC Katty Pien Sulyn Kulick Gary Horsfield Karen Schwartz Kelly Rolader Jeremy DePeters Tim Howells Sachin Nayar Jo Hollins Michel Bouvier Brendan O'Marra Gregory Alibaux Jeany Mui Céline Boussougant

Loving the Way Advertising Is Shifting! Although this ad is too old, I came across it today! First, Shout Out to Astral Pipes, for the ad, and their approach toward humanity. What they’re doing is phenomenal! If you see it from a different perspective, using a celeb can cost somewhat similar to the cause, but the result can’t be similar in the emotion, the cause, and the world they’re developing! I don’t think, after watching this advertisement, I’ll ever buy plumbing equipment from any different brands. Not only this, I’ve come across several such brands, doing such work for social cause, and neglecting traditional marketing approaches. Building emotional connections is superior to any marketing tactic! Imagine, a customer buying their products will hit two targets with a bow, first getting a quality product, and second, participating in a social cause. Once again, lauds to Astral Limited from the bottom of my heart. P.S: Don’t you feel the same, watching this ad?? #AdvertisingShift #HumanityApproach #PhenomenalAds #EmotionalConnections #SocialCauseMarketing #QualityProducts #CelebEndorsement #InnovativeBrands #TraditionalMarketingNeglect #CustomerEngagement

Happy Thanksgiving, friends. Got some pro tips re: BFCM ads for you. Right now, I’ve got my feet kicked up; I’m sipping some delicious cold brew and saving a bunch of competitive BFCM ads. I’m noticing that most brands—per usual—merely slap a big old percentage off on an image or a video and call it a day. You know, that style of advertising works. It’ll get sales. But, man, it’s such a missed opportunity to build your brand and make people love you. Everyone and their mother are shopping this week. People are actively looking for ideas to spend money! Pause to realize how crazy that is. This is the time of year when people will find your brand even if they aren’t really shopping for your products. It’s your chance to capture their attention, imagination, and hearts with something other than a very forgettable percentage off. Here’s an approach that has really helped us make some fun and effective campaigns over the years. Come up with a narrative or a theme for your campaign. Try creatively answering, “Why are we running a BFCM campaign this year?” Or, “What’s the one thing we want people to remember about our brand other than we’re on sale?” Or, “What fun story do we want to tell during this campaign?” For example, this year, we worked with our friends at Peak Design to create a campaign that hinges on the story of being scrappier this year. Once we all agreed on the theme, every tactic we created was run through the filter of this story—e.g., using hand-drawn marker notes, Post-It note art, handmade flyers, and footage shot on iPhone (despite having a production team). The story becomes a tool. It inspires dozens of different creative tactics. It keeps things looking and sounding consistent. It helps audiences fall in love with the brand. It effectively generates short-term sales and builds a brand for long-term sales. And lastly, it’s a ton of fun to work on as a team. Next year, try story-based advertising. Or, DM me for help. 😉 #BFCM #advertising

Advertising Tip of the Day! Ever tried a little reverse psychology in your campaigns? Challenge expectations with lines like "This ad isn’t for everyone" or "Only click if you’re curious." It’s a fresh, unexpected way to spark curiosity and engagement, perfect for standing out in a busy feed. Give it a try and see the intrigue unfold! #CybertronAds #MarketingTips #OutOfTheBox #DigitalMarketing #CreativeAds #AdvertisingHacks #CampaignStrategy #EngagementBoost #ThinkDifferent 

🇺🇸 Want to see what makes the best 4th of July ads so effective? Here are the top 4 ads I found and the one thing that makes each one great: 1️⃣ Lactomedi: Urgency and Scarcity: The ad emphasizes that the sale is limited to July 6th, creating a sense of urgency. The dramatic price drop visually highlighted with red arrows also adds to the urgency, making it hard to ignore. 2️⃣ Biktrix: Patriotic Theme: Incorporating the American flag and Independence Day theme connects emotionally with the audience, making the ad highly relevant. The discount price highlighted with a patriotic number ($1776) is a clever touch that adds to the appeal. 3️⃣ Hello Day: Clear Offer and Visual Appeal: The "Buy 1 Get 1 Free" offer is immediately clear and compelling. The vibrant colors and patriotic imagery of the model in red activewear against the American flag create a visually striking ad. 4️⃣ The Cloudies: Social Proof and Simple Offer: Featuring the Trustpilot rating prominently builds trust and credibility. The clear "Buy 1 Get 1 Free" offer with a sense of urgency ("Selling Out Fast") makes it a powerful ad. These ads effectively use urgency, patriotic themes, clear offers, and social proof to capture attention and drive conversions. Want access to the Ad Pack with more great 4th of July ads? Want the link to the rest? Comment, follow & repost ♻️ _______ #GetAds #Marketing #AdCreatives #DigitalMarketing #MediaBuying

The subtle (almost subliminal) message (date) on the bike ad is crazy clever! Get access to more of the Independence Day ads here → https://lnkd.in/gq2s64Nn